Social media management is not as simple as it sounds. It has become a complex, multi-faceted role that operates to help a business achieve its highest-level goals. The hardest part of it is there’s not one secret to becoming an amazing social media manager. One needs to have both hard and soft skills to run social media pages.
However, making sure you have the full range of essential skills to do the job will certainly help. Take a look at these skills that can lead to the success of any social media manager. This can be a good base for what to look for when looking for a social media manager to manage your accounts.
1. Customer Service Skills
With more customers than ever using social media to get assistance from brands, your social media manager must be customer-service minded. Contents will not make up for bad or no customer service.
A “customer first” mind set, is important aspects of social customer service. Being able to provide empathetic care in a short, digital format is different from in-person customer service. A social media manager should be able to clearly articulate a solution for the customer while making the customer feel heard. A successful social media manager knows that your social media presence is your brand’s face online; that everything they say or do on social media is a representation of the brand – for good or for bad.
2. Eye for Creativity
Visual contents play a significant role in social media management. Thus, having an eye for creativity is helpful. This can mean being a decent photographer, videographer or graphic designer. At the very least, you should be able to distinguish between a great and poor design. That’s right, you don’t necessarily need to have a degree in graphic design to create awesome visual content for your social feeds.
For you to improve your creativity, you can take online courses to learn photography, videography and others. You can also try to learn how to use tools for creating social media visual contents.
3. Copywriting Skills
While visual content attracts the attention of your audience, a great copy leads them to read all throughout. Copywriting is an essential skill for a social media manager. They should know how to write short copy that can grab your audience’s attention. Social media is conversation-driven so you don’t want to hire someone who is only familiar with writing marketing copy. Sometimes the best ad is the one that doesn’t market at all.
4. Strategic Skills
Being creative is not enough. Your social media manager needs to know how to create a strategy to make social media work for your business. Being strategic in your posting includes noting the best times to post, balancing marketing campaigns and keeping an eye on what everyone else is talking about. A social media manager should be able to present their strategy to you before you get into a deal. This also includes strategically analysing the social media pages of your competitors.
5. Organized and Efficient
You certainly want to invest on a social media manager who can deliver the agreement efficiently. A good social media manager needs to be task- and goal-oriented to accomplish all the items on the checklist. Some of them use tools to schedule posts individually throughout the day or in batches. However they do it, they need to make sure it’s organized so that your page will not be a chaos.
6. Analytics and Reporting Skills
Social media management is not just all about posting and attracting customers. Businesses after all, are after the ROI. So being able to prove a return on investment is a must-have skill for social media managers. Therefore, they need to know how to use social analytics tool and be able to report the result. They should be able to accurately measure the ROI of social media across social channels. You need to go for a social media manager who understands how to prove and improve return on your investment.
7. Updated and Adaptive
What’s in now, might be out tomorrow. We all know that social media landscapes move so quickly, being up to date and adaptive is an important trait for a social media manager. They need to do their research and be able to willingly try out new features and change up posts to fit with what’s being discussed in the timeline. An outdated post is a major turn off for followers so make sure your social media manager knows what’s trending.
8. Analytical and SEO Driven
The goal of each social media manager shouldn’t end with earning followers and getting engagements. They should also have the drive to use social media to rank well in search engines. Paired with content marketing, search engine optimization skills can be handy in writing the best copy for your brand. Take a look at your posts that gained good engagement and examine why it performed well so you can replicate the effect.
9. Community Management Skills
At the end of the day, social media was built on is being inherently “social.” This means that establishing and building a digital relationship is still a treasured attribute. Community management is being able to navigate the online sphere of promoting your brand while engaging with your customers. It can mean slowly converting an observer into a customer by patiently answering questions. It can also be showing off what your customers are talking about when they post on social media.
You need to see these essential skills on your next social media manager. They need to show that they are qualified to handle your business. After all, you did not just invest money on your business but also your efforts and even your name. A social media manager can help you attain your business goals but at the same time, they can also mess things up if they don’t have these skills. Once you know these skills by heart, you can start looking for competitive social media managers for your business.
If you are the one managing your business social media, how much time do you spend researching and posting contents in it everyday? Surely you spend a good portion of your 24 hours a day. However, when was the last time you have updated your profile itself.
While it is essential knowing what to post next on your social media, it is equally important to make sure you check these things to ensure a comprehensive profile that will hold the eye of your profile visitors.
1. Accurate and Catchy About Page
An incomplete about page could mean losing some customers who could have turned to loyal clients. Even if they were impressed by your posts but can’t find how to contact you, it will not turn out to be a sale. Leaving a field blank could also be interpreted as unprofessional or lazy. But you can’t write just anything. So, how do you turn social media visit into a sale? It’s important that the text clearly explains what your business is, and what it has to offer.
Also, it’s important to make sure the Bio or About Us is catchy which will encourage people to continue looking at your profile and feed.
2. Linked Social Media Profiles
You want to encourage your followers in one social media platform to also like your other profiles. This is called cross-promotion. Facebook allows you to add multiple links to their websites field. There are also apps which allow you to display Instagram and YouTube accounts in Facebook tabs. LinkedIn allows you to add your Twitter account to your profile. Pinterest allows you to connect both Facebook and Twitter, in addition to having a website field within your profile. Make sure to take advantage of these features.
3. Right-sized Images
Did you just upload a random picture that relates to your business as your cover and display picture? It’s time to check it again. Social networks provide optimal image sizes knowing that these photos will be used in a variety of instances. Here are some of the major sizes you may need:
· Facebook profile picture: 170 X 170 pixels
· Facebook cover photo: 828 X 465 pixels
· Twitter profile photo: 400 X 400 pixels
· Twitter header image: 1,500 X 500 pixels
· LinkedIn profile photo: 400 X 400 pixels (minimum)
· LinkedIn custom background: 1584 X 396
· LinkedIn cover photo: 974 X 330 pixels
· LinkedIn banner image: 646 X 220 pixels
· Instagram profile picture: 110 X 110 pixels
· Pinterest profile picture: 150 X 150 pixels
4. Consistent Profile Photos Across All Channels
Having consistent profile photos will increase your chances of having people follow you on different social networks. Profile photos are your key for people to ‘recognize’ you.
The more people see your logo, the greater the possibility they will remember you even if they are quickly scrolling through their feeds.
5. Photo and Post Tags
When was the last time you scanned the tagged photos and posts on your profile? Have you tried getting rid of unnecessary and inappropriate ones? Now is the time to do that and keep your profile professional. Making sure you are only tagged on photos that are relevant to your business goal projects a more professional image on social media.
Different social media platforms also offer you ways to customize photo tagging on your profile. Go check your photo tagging settings, making sure this reflects your social media policy.
You also don’t want to stop photo tagging totally on your profiles as tagged images are valuable for engagement purposes, providing additional photos of your product for anyone scanning your profile.
6. Keywords to Your Profile for SEO
Make yourself discoverable in that field. How? Use ‘keywords’. People want to do things quickly and instantly. If they want a product or service, they simply search for it in Google and other search engines. What you want to happen is to improve your SEO through your social media profiles. Believe it or not, simply adding relevant keywords to your social profiles can go a long way to helping you get there.
Identify the terms people search for the most when they’re looking for a professional in your industry. Insert those keywords into your social media profiles. These terms should appear in your LinkedIn job title, job description, and skills. It should appear in your bio copy, in photo names, interests, experience, and just about any other category. Make sure that the keywords are there logically and professionally.
7. Working Links
Broken links are NO, NO in social media. These are not only confusing for users trying to learn more about you, but also a waste of space. Make sure every link on your social media profile is working by clicking on them. A link on your social media profile might be used as a CTA, a redirect to your website, or to point someone to your business’ landing page.
Someone clicking a link on your social media profile means they are interested to find out more. A broken link will surely destroy the credibility of your brand’s social media presence. You can avoid this by doing your being diligent when posting any kind of link.
8. Pinned Posts
Pinned posts gives you control over the first things people see when they look you up on your page. This option is available in Twitter, Facebook, and LinkedIn.
You may use announcement posts or posts that went viral or earned most engagement to pin. You have to choose a post that promotes a strong piece of content—whether that’s an important message, landing page, offer, blog post, video, or other media asset. Do not let this feature go to waste.
9. Positive Reviews
Recommendations work better than advertisements. Having positive reviews on your social media profiles can go a long way in earning people’s trust and increasing your chances of turning strangers into followers, and followers into business.
Write messages to a few of your brand advocates or friendly clients, asking them to leave you positive comments. Use these positive comments as posts or pin them on your profiles. Bottom line is, highlight them.
By checking, updating, and tweaking these things in your social profiles, you are making a huge impact in growing your small business. You get to have the chance to encourage followers to avail of your product or service over your competitors. If you want to keep up with the new ways to improve social media profile for business, make sure to get a trusted social media practitioner to update your profiles and manage your accounts.
In social media, visual contents are no longer just a cool trend. Creating content with a real ‘WOW! factor’ that captures audience interest and attention, requires a set of skills and tools to conceptualize and develop. As a business owner who manages a social media page, you surely know by now the different types of visual content and their purposes. You also know that visual content is a great way to build up your content marketing endeavors. There is no argument to debunk that. In fact, visual content is more than 40 times more likely to get shared on social media than other types of content.
However, producing original visual content is easier said than done most especially if you are managing a social media for small business. In actuality, visual content takes a lot of time and resources to produce. So, to help you, here are some sites and sources to aid you in the process of producing different types of visual contents.
Searching for free images. There are a lot of free resources for images that you can use. Websites such as Pixabay, Wikimedia Commons and Flickr CC are some of the options you have. They provide you copyright-free images that you can use without worry. You have to keep in mind that some owners of images have registered copyrights which mean you can’t use it or else you might face the law. Plus, you also need to provide credit.
To get the right image from the sites, search for keywords from the page search bar. Also, use tools to look into your competitor’s page and see what types of images work for them. See what types of images are pinned.
Customizing Images. Canva is just one of the popular image-editor sites that provide free stock templates and design guides for you to personalize your images. This will allow you to create images that will perfectly fit what you need for your post. An editing app can help you put your create your killer image visual.
Choose a template to work with then pick the appropriate canvas size based on what you’re trying to create. You can also externally upload images to include in the design. Customize other elements to turn it to your own custom post.
Utilizing free video sites. While you surely want to take advantage of the high engagement rate of videos, it’s undeniably very hard to produce. It takes so much time, effort and resources to create one. The good news, you have free videos from websites such as YouTube, Vimeo and TED to save you!
To use videos you have searched, you can embed or link-out to those videos on your social media sites. You may also add a comment. Tell your subscribers or fans why they should watch the video, what it made you realize, how they can apply it to their business and what it is missing.
3. Infographics and Presentations
Creating your own infographics and presentations. Infographics allows you to include three of the most engaging formats of content – statistics, visuals and storytelling in one post. On the other hand, presentations give more information compared to infographics. Creating them, however, is effort intensive and time consuming. So, by using sites such as SlideShare, Visual.ly or Infographics Showcase, you may find the work reduced significantly.
To make an awesome infographic and presentation, choose the right topic, what’s hot and trending. Prepare the images and text to include on the infographic. Finally include everything using the said sites.
Maximizing the use of screenshots. Screenshots are great way to show your audience what you’re talking about, while you’re telling them how to do something. One of the best ways to use visual content on your blog is as a screenshot to make a point or illustrate an example. A screenshot can substantiate a point or further a discussion. It can be used to show audiences how to do something with the aid of a clear visual. Finally, you may add credibility to a sales claim and back up your ad copy with a powerful numbers screenshot.
You can take screenshots of practically anything to explain a point on your blog post. You may use a good screen capture app or usually it’s already installed on computers and mobiles.
Generate your own meme. Bring out your hidden talent in throwing humorous lines and captions. Everyone loves a good meme just as how everyone loves to laugh. Join in on the fun by using free meme generators such as Meme Generator, QuickMeme, RageGenerator, and more. They definitely aren’t for every brand, but if you have a light and humorous brand position, you can use memes to generate engagement on social media.
Generating meme has never been as easy. Using the free apps, just pick your meme, enter your upper and lower text, and share on social media.
In the extremely competitive world of business and social media today, every business is trying to create and distribute amazing content to captivate and inspire our customers, audiences and fans. These tools will surely help you create the best visual contents for your social media. Take time to research and try these tools to get a feel for how they work. They can provide you with inspiration to create your own visual content to keep your audience engaged. Using effective visual contents on social media is so essential for creating a great user experience and with these tools, it’s easy to add in some visual flair. Use them to trigger engagements and shares. This can help boost your SEO ranking too!
Try to learn more about the work by taking some free courses in social media management. This will help you develop the skill of creating visual contents for your social media pages. If you want to make things easier, get a social media management handler to manage and do the work for your accounts.
As social media users, we scroll through hundreds to thousands of posts everyday. This means it’s really a challenge to catch the attention of the audience. However, did you know that there is actually a way to increase the chance for your content to be noticed? That is to use visuals! This is an integral part of making social media work for your business. It is in fact, your best chance to go viral if you want to gain the attention of an audience. Text-based content is always going to be an integral part of marketing, but to best leverage its power, visual content must play a role in all of your efforts.
So if visual content is the best way for you to stand out, how do you it? Take a look at these types of visual contents.
1. Attractive Images
The most common conception of using photos is to show off your products and services. However, there can be a lot more than that. For brands, they allow audiences to put a face on a brand and therefore make your brand more relatable. Thus when using photos and imagery, be sure to reflect your brands unique selling point. Additionally, be sure to capture the brands values through color imagery, composition and so on. For long posts or blogs, when you split it up with some compelling images, people are more inclined to finish reading what you’ve written. Due to the oversaturation of digital content and the increased adoption of mobile internet access, attention spans are shorter than ever, which makes content presented in the form of big blocks of text very off-putting.
It’s best to share images taken by you, this adds a much-desired personal touch to your campaign. There are also an endless amount of excellent quality photos on photo-sharing sites that can be acquired for free. You can personalize them through photo editing sites too!
2. Moving Videos
Use videos to give a voice and sound to your content. Videos bring: improved SEO, customer retention, higher engagement, and stronger emotional connections. A great video serves an extra purpose for your campaign by demonstrating that you’re prepared to go the extra mile for quality.
You are given a stream of videos that can enhance your business – you could consider how-to videos, animated explainer videos, demonstrations or customer testimonials. Whatever your choice, it’s important that the videos are congruent with the overall style and ethos of your brand. Make sure that your video is of the highest caliber, as it can become the chief representation of your brand in the digital realm.
3. Enlightening Infographics
Infographic is an easily viewable visual that is less intimidating and easier to understand for any viewer or reader. In simple terms, it’s text laid out nicely on an image.
Infographics are best used when you have a lot of statistical data that you want your audience to visualize, or if you want to breakdown lot of ‘hard-to-understand’ content into a more understandable and easily viewable format. Thus, it’s essential that the layout and design is as impactful as possible. The information you choose to include in the infographic must be accurate and contextually relevant.
Infographics easily get circulated in the blogosphere as well as on social media platforms. It’s a great way to get to know influencers who can help your business. More shares mean more publicity for your brand, especially if it achieves the highly adorned “viral” status. When you share your infographic via social media, it’s best to include a thumbnail image as well as a hyperlink to your site where the full image is hosted. This enables you to bypass any size restrictions on social media platforms and bring more traffic to your site.
4. Hilarious Memes
Meme is one of the easiest to go viral. These are commonly known as images that are accompanied by humorous captions. Not many people envisaged that memes would play a role in content marketing when they first started to gain traction online, as they were primarily shared and made popular by college students as a form of entertainment. However, they now represent an easy-to-create, quirky form of visual content. Another unique benefit of memes is that they allow you to create in-jokes about your industry, which is a great way to make people laugh and build a community around your brand.
So, if you want to stand out, create your own meme! But make sure you determine if memes are appropriate for your niche and whether or not they will gain actual engagement with your audience. If your brand resonates with a younger demographic, then you have your answer!
5. Intriguing Screenshots
If you want to increase understanding, annotating screenshots can add yet another layer of clarity. With a screenshot, you can provide your audience with a glimpse into the inner workings of your product or service. You can show what services and functions you offer from a direct perspective, and you can even combine your screenshot with some marketing copy or a testimonial to boost your credibility.
If you for example use screenshots to show off your positive reviews and results from other customers, you will quite easily attract more attention and build confidence in your brand, product or service.
6. Compelling Presentations
You can share your presentation with the world via sites like SlideShare. This will allow you to inform and communicate to your audience, no matter what device they are using. Just like infographics it serves as a way to spread a message and information, with a large focus on attractive design and color, thereby drawing the reader into the text. So, if a topic is too lengthy to be appropriate for an infographic, a beautifully crafted presentation can be extremely effective at keeping people engaged with your content.
Just like traditional presentations, you also need to remain consistent with things like fonts, borders and colors. Proofreading for spelling and grammar mistakes is paramount. Lastly, always keep your sources as reputable as possible.
Knowing how to effectively use these visual contents on your pages will surely give you amazing brand recognition and this is the best way to make sales through social media. Incorporate this strategy on you social marketing and know when you should post. If you got your creative ideas ready, grab your laptop and start creating your visual content.
To learn more about creating great visual content, you can get help from professional social media partners.
Surely, you already know the line ‘content is king’. So, YES! Knowing how to nail the quality of social media content is paramount to meet the needs of the majority users of the social media platforms. However, you may actually share a very good content and not get any good engagement on it. Why? There could be one reason: language.
As business owners, you need to understand how you need to communicate with your audiences from different platforms. When talking about social media marketing language, we are not going to talk about internet words and acronyms such as LOL, BRB, IRK, etc. Instead, we will talk about how you should format your content to tailor your campaign messages to attract maximum click through. Here is a look at different social media platforms and the kind of language you should use in each.
Do you want to reach the highest number of people with your marketing efforts? Turn to Facebook! How to communicate in Facebook:
1. Ask questions. Question posts sell because people are very eager to express their opinions. Also, the best questions would be the types that involve ‘which’, ‘would’, ‘who’ as opposed to those defined by “why”, and “how”.
2. Post photos. Photos are most engaging! Most people will comment, like, and share images more than they do text-based posts. Their performance is even better when you make the images self-explanatory. You can also create images using online image tools.
3. Use Emoticons. Remember when you chat with your friends? You surely have used almost all emoticons available. This is also effective in posting contents. Why? It breaks the tension or seriousness with your posts thus giving it a relaxed tone or showing a more human side.
4. Keep it short and simple (KISS). Beating around the bush is a NO, NO. People are always in a hurry to find out what you got to say and prolonging will not help.
5. Write catchy titles. You might have been victimized by click-bait titles on social media but they actually do the job and most people click to see what is going on! Just don’t be too aggressive or misleading.
Are you managing social media account for a restaurant or other businesses that requires images for customers to visualize what you offer? Well, you shouldn’t miss having an Instagram account. How to communicate in Instagram:
1. Edit your images. Try learning different tools available in Instagram or other sources to modify your image to fit your needs. Instead of just using a raw image edit it to feature your brand colors, typography, and others to make them compelling.
2. Use hashtags. They provide an avenue for your post to appear in other social media platforms such as twitter. Your target audience will also follow these hashtags and stay engaged with your brand activity.
3. Short and precise captions. A plain image or video is not enough. Write captions on what it’s all about making them more vivid to the readers.
Want to have quick first announcement of your new product or activity? Your clients may be proud to be the first to learn of your upcoming contest, event or a new product release. Do you want an initial contact with followers with the aim of redirecting them to your blog or website? Twitter is for you. How to communicate in Twitter:
1. Use hashtags. They can give your post visibility on trending topics. In fact, tweets with hashtags receive twice as much engagement than those without. One or two hashtags in your tweet is the best practice.
2. Include visuals. Adding photos and/or videos to your tweet will also bring a lot more engagement. Again visuals triggers engagement.
3. Conversational tone and viral phrases. You don’t want to sound foreign to your target market so try to be as conversational as possible.
4. Give discounts or special offers. People love free stuff! Try adding an offer in your tweet along with your link and a hashtag related to your brand to get those clicks.
Do you aim to connect with like-minded people? Go for LinkedIn! It is a great platform for any startup to find and connect with possible B2B customers. Also it’s perfect to use this platform to build connections with other people in your field. How to communicate in LinkedIn:
1. Keep it short and simple (KISS) LinkedIn is a place of busy people and their time is very important. Thus, it’s important to keep it short and to the point.
2. Have a goal then choose content. Here it is very important to write content not just based on the audience but also on the goals you want to achieve. You don’t want to waste your time establishing something out of the goal.
3. Post once a day. You don’t want to bombard your target audience with too much information about your business. LinkedIn recommends having around 20 posts per month on your company page, which means roughly one post per week day.
Is your business catering to a demographic of women? If so, you most probably need to use Pinterest. How to communicate in Pinterest:
1. Add descriptions to every pin. A pin is hard to understand without a caption. This is your chance to sneak in your brand name or products and services, so don’t miss it.
2. Create different pinning boards. Try your best to cater to your different audiences. Not all people in your Pinterest audience are the same, so try to make a board for different tastes.Also, make sure to update all of them regularly.
3. Use hashtags. It’s easier to target audiences when using a good hashtag. Hashtags should be describing the pin and helping people find what they are looking for, and not just to get clicks.
As the internet revolutionizes the way we live our lives, the most far-reaching is the impact it is having on the way we communicate. How we communicate online has a lasting impact on language and society. Now that you have a better understanding on how to get your message across your audience, whatever platform you choose, post regularly and make sure to engage with followers. Make sure to also know when to post on each of the social media sites.
To make sure that the language used on your social media pages are engaging and appropriate, you may get assistance from an expert social media marketer. Enjoy communicating with your audiences!
If you have been trying to watch over Search Engine Optimization or SEO, you surely have noticed the game-changing algorithm updates and the steady rise of content as king. There’s no doubt social media impacts search engine optimization. Search engines like Google, Bing, Yahoo, Ask.com, etc. do not allow signals from social media sites to directly affect ranking. However, social media gives marketing professionals many ways to put their businesses front and center on search engine results pages. Therefore, there is a need to know the importance of social media when thinking about a business’ SEO strategy.
So, how do social media impact SEO? Check them out!
1. Contents Drive Website Traffic
Knowing what contents will initiate interaction can garner shares, likes and comments. Also it can get audiences check the official business websites. By driving social traffic back to official websites, you’re able to increase organic search ranking. This lends greater authority to your site in the eyes of search engines. That’s right! The more interactions you gain from posting quality contents, the more you can get people visiting your page. That also means getting a higher rank in SEO.
What do you need to do? While making sure your contents are engaging, make sure that you share links to your website. For example, link to your website blogs or services at right frequencies.
2. Social Media Profiles Rank in Search Engines
You have possibly tried searching for your name in Google and found your social media account. That also happens if you type the name of a business in a search engine, its social media site will likely pop up along with its official website. That means, if a company is able to rank not only its website, but its social profiles as well, it will get better potential to beat other competitors in terms of visibility.
What do you need to do? Make sure all your pertinent social media pages for your business are active and consistently engaging with audiences. What’s most important is targeting the platforms that sell most with your prospective customers. It’s also great to link your social media sites with your website.
3. High Quality and Unique Contents Motivate Shares
Whenever you post high quality contents that interest your audience, there is a high tendency that it would be shared. Well, while social shares may or may not affect a webpage’s position in search listings, the shares will definitely increase the possible traffic to your website via the link on the shared content. This also increases the likelihood of other websites referring and linking back your site.
What do you need to do? Make sure you craft high quality content to post on social media every time. People are more likely to link to content they want to read and share themselves. Also always keep in mind the Golden Rules to Successful Social Media Marketing.
4. Social Media Boosts Brand Awareness
Facebook has about 2.2 billion monthly active users during the last quarter of 2017 and you can imagine adding the users of other social media networks. Also, consider that this population is actually growing every single day. If that isn’t enough proof that you can generate brand awareness in it, I don’t know what would. It doesn’t end in there. The more people recognizing your brand on social media, the greater the possibility that they will be searching for your business on search engines once they need your product or service.
What do you need to do? Make sure you know what social media your audiences are in and you maintain a great presence on that platform. Consistently engage with social audiences by asking questions, starting discussions and commenting on news and trends.
5. Social Media Greatly Influences Local SEO
Did you know that search engines are actually considering geography in showing results? They acknowledge that the proximity of a website to the one searching plays a major role in user experience giving way to better visibility based on location. Users actually search for businesses near them. Practical, isn’t it?
Also, the more people review or engage with your business on your social media, the more likely search engines will take notice and incorporate you into local search engine results page or SERP.
What do you need to do? Ensure the geographic information for your business matches across all platforms and websites. Differences in address, phone number or other information could lead to a lower SERP ranking. Also, make sure you always respond to reviews regardless if it’s positive or negative.
6. Social Media Activity Are Tracked By Different Search Engines
God news! While Google accounts for nearly three-quarters of search engine market share, it’s not the only search engine you need to consider. Bing, which is the second most-used search engine, has been clear about how their algorithm incorporates social signals into their search results. Bing looks at the social authority of users, including how many people follow them, when assigning weight to SERPs.
What do you need to do? Get to check the visibility of your business on other search engines aside from Google. Implement plans that will cast as wide a net as possible and make sure you know how to engage in different social platforms well.
While social media may not have a direct connection to SEO, it certainly influences online marketing success. By producing content worth sharing and taking advantage of the platforms available, you can maximize the benefits you receive from social media. Always take into account the myriad ways that people find content on the web and thus higher SEO ranking would mean better possibility to achieve your goals. Also, think about the positive effects that increased traffic from social media can potentially have on search rankings as well as the prominence of social profiles on first-page search results.
The web is inherently social and social media is needed in building relationships, fostering audiences, expressing identity and sharing ideas. If you need any help, find a competitive social media strategist to manage your accounts.