When talking about the world of online retailing, the name Amazon would always be on top of the list. Wondering why? Let’s just say it’s because they have over 304 million active customer accounts worldwide and 171.83 million unique monthly visitors to Amazon sites. Furthermore, a $45.73 billion brand value.
With over 20 years of operation, Amazon has not just been trying to establish a shopping site but instead a community that is customer driven. This community has been extended further from their website to their social media accounts. So what do you think is the strategy of this online giant when it comes to managing their social media accounts? This company knows exactly how to aid social media provides in attracting more customers. They use this space to interact, communicate, respond and engage with their customers. Making social media a priority is important to create a remarkable internet marketing strategy. Not every social media platform is right for every business but there has to be a few social media platforms that can help promote your business if you do it strategically.
Let’s get to know more on how Amazon use five of the widely used social media platforms and get ready to be blown away with their own social media platform. Try to learn as much as you can and apply it on your own business.
Obviously, they use Facebook to market the A to Z products that they are offering to customers and we are talking about over 28 million likes on their Facebook page! That was made possible because of their promptness to respond to overwhelming amount of comments left on their posts. They also respond quickly, politely, and, if appropriate, throw in a little humor.
They also strategically use the different events and holidays of the year to engage more customers in shopping! They also promote offers, discounts, deals and sales on this social media platform!
Did you know that you can actually add an item to your cart or shopping basket by simply replying using the hashtag #AmazonCart when you see an Amazon code? Yes! That is how they have integrated shopping to this site. That’s how easy it is to shop. It’s as easy as tweeting or even just reply to a tweet!
Just like in Facebook, Amazon utilizes Twitter to promote products, engage customers on tweets and announce promos and sales.
Since Pinterest is utilized to get purchasing ideas, Amazon didn’t want to let this social media go without its presence. That is why Pinterest is considered an extension of Amazon’s main online store.
Just like in Twitter, buying an item from Amazon through Pinterest is also made easy. If you are browsing on Pinterest and found a pin you are interested with, you can click on it and you will be directed to a page where you can add the item to your shopping cart.
Have you heard of the Snap Deals? These are quick, exclusive offers and discounts that you have to immediately avail or it will disappear in a snap. A sample Snap Deal would say: “Snap up these deals before they're gone in 10 seconds.” and it would literally disappear in 10 seconds. These one-off style offers lend Amazon perfectly to the network.
Obviously, when talking about Instagram, Amazon uses it to show visually appealing content and products that would encourage shopping to their followers. At times, they also use the platform to give exclusive deals. Amazon simply uses Instagram to increase their brand reach.
Amazon has possibly seen the limitations of Instagram in the field of online shopping. Unlike Twitter, Pinterest and Snapchat, it doesn’t offer a way to immediately direct followers to the cart thus Amazon Spark was conceived.
You finished reading about the five major social media sites Amazon used but you have to be prepared to get mind blown with its own social media called Spark. It is an Instagram-like shoppable feed. It theoretically provides Amazon users with a way to find new things to buy. Spark makes its shopping experience social as it offers a shoppable feed. You can shop for products without leaving the page.
When you first visit Spark, you'll select a few interests and the system will create a feed of personalized content from other Amazon customers with similar interests as you. This feed features influencers and publishers to put up posts that feature products in some way or another. Spark doesn't ask you to follow people; it asks you to follow topics, then, Spark shows you pictures of products that align with your 'interests.'
If you choose to contribute your own content to Spark, you'll be considered an "Enthusiast" and will get a badge once you post or write a product review. Spark users can also comment on others' posts and give it a "smile" if they so choose -- the Spark version of a Like or Favorite.
Scrolling on your feed, you see each image that is posted can be tagged with specific products, which appear at the bottom of the post when the user clicks. Clicking on a tag will immediately take a consumer to the product page to add that item to a cart, or even to buy it with one click. This user-friendly flow will make impulse buys a breeze.
If your brand sells on Amazon or if you are planning to do so, you need to take Spark seriously. Obviously, with the structure and features of this platform, it offers great potentials especially for first-movers.
While you might have been amazed with the unbelievable social media innovations Amazon did over the years, you have to know that they have also listened and responded to their customers’ complaints, queries and feedback. They know how to deal with existing crisis in social media. They also engaged by offering awesome content that provides value to those who interact with it. Amazon knows about the constant evolution of social media to meet the growing needs of consumers, and Amazon are more than willing to take an active role in that evolution.
If you are looking for the easiest way for your business to grow like Amazon, make sure you ask help from the social media company that has the experience and could provide quality service!