We always tell you that in order to succeed with your social media management, the key is to post engaging contents. Whatever tools or strategy you use if you are not posting quality contents, you marketing will fail. Thus, there is a need for a well-thought of content every single time. However, it’s easier said than done. It is definitely a challenge to think on what to post next and how to make it engaging to the audiences.
While social media management agencies may know all the ins and outs of creating great contents, it’s useful that you, as the business owner, also has an idea about it. Here are some social media content ideas that will keep your audiences engaged.
When you ask your audiences questions, their initial reaction is to think and express their thoughts. If you ask questions that relate to your business and their interests, there will be greater possibility that they will interact with you. People love to show off their brain-power so take advantage of that.
Laughter makes life better so people are continuously looking for things that will make them have a good laugh. When you made your audiences laugh, there will sure be more interactions on your post and therefore more exposure on your page. You can just sit there and watch the shares and likes come in.
Inspiring and motivational quotes are everyday needs of people. With all the stress in people’s lives, they are looking for a little push that will keep them going. People easily relates to quotes so choose what’s relevant and timely and post it on your page.
5. Tag a Friend
You might get surprised how this strategy on posts works. If you got an interesting message or image and you know that friends could relate to it, have them tag someone who will surely relate to the post. This is not just targeting your audience but also their circles of friends who would be interested on the topic and perhaps on your business.
6. Tips, Tricks and Hacks
Find some hacks, trick or tip about your business that most people aren’t aware of. The more they learn about things around your business, the more they get interested about it. You will expects tags and shares with this kind of content.
Infographics are images that aim to discuss something or give some knowledge. Infographics are effective as they are easy to understand with visuals and some text on them. They also work as they save time in reading about something.
8. Contests and Giveaways
“I don’t care how much money you have, free stuff is always a good thing.” – Queen Latifah. You read it right! No matter how rich one person is, they would always be interested with what’s FREE. This is why social media contests and giveaways are easy ways to get your audience engaged. Do not forget to create a contest that relates to your business.
9. Events and Holidays
Events and holidays are great ways to socialize and that is what social media is for on the first place, right? Let your followers know about events that are coming up! Let them know if you are having any plans for international holidays such as Halloween, Valentines, or Thanks Giving. Whether it’s an event on your business or you are participating on a community event, your audiences want to know what you are doing. If they are interested they could participate or share your post. After the event, be sure to give updates of what happened with photos or video and tag those who participated.
10. Promote Your Business and Go Beyond
You’ve probably heard about the 80-20 rule. Post 80% informative, entertaining and useful contents and 20% promotion. So yes just 20% about your business so you need to ace it! You can share your creation process, photo shoots, meetings, lunches or location. You can also highlight your employees work related accomplishments. Also, talk about some business news by highlight something that your business is currently doing in the community or the growth of your business. Share your success story!
If you have a website, you probably also have a blog page. Sharing you blog posts on your social media page is a great way to engage your audience and drive traffic to your website. This also gives you a control of what they read about the business. So instead of directing them to read articles from other sites, get them read your own blogs instead.
12. Testimonials and Reviews
Trust is a great foundation of a good relationship between customers and business owners. Thus, contents with testimonials and reviews are a great ways to build trust and connection. People tend to value other’s opinions more than advertisements so every good review should be used wisely.
Have you ever heard of people saying “Nostalgic!”? Sure you have! That is an expression people often comment when they felt that you brought them back in time. Many people are sentimental and lovews remembering the past. So, post throwback and remind people of something that happened at the beginning of your business, last year or even last month. Let them reminisce the good times, making them want to try your product or service once again.
Some people may have never tried or heard about your business so on your social media page, show what results they can expect from using your products or services. Once the saw how you do things, they might get encouraged to try it and even recommend it to others. This is also a perfect avenue to answer some queries and clarify confusions.
Now that you have several options on what to post, go and try making your awesome contents! Make sure you are posting these quality contents on the right time. We are living in the world and time where a lot of content is produced on every single second so high-quality content is integral to a successful business strategy. If you require any help, make sure to ask from top social media marketing companies.
If you are on the process of learning about social media management, you surely have come across the term social media influencers. This is a known and proven effective way to introduce brands to the market and spread marketing messages. So what actually are social media influencers? They are people who have the ability to influence the behavior or opinions of others specially in making purchase decisions. They could be a blogger, YouTuber, celebrity, industry expert or a trusted source of information.
Reputation plays such a key role in buyer decisions. People tend to trust peer recommendations over any company advertisement. If you have social media influencers with loyal audiences, a brand mention goes much further than a Tweet from your company account. These followers trust the influencer’s opinion, which is why they follow them on the first place. Working with social media influencers is another step toward humanizing your brand regardless if it’s a big or a small business.
If you think that working with an influencer with the biggest possible followers would yield the best results, you are wrong. Your social media influencers should be unique to your field and product or service. You need to find an influencer who has built a reputation in your particular field of business.
To start, here are tips in finding social media influencers to boost your business sales.
This tool has an influencers and outreach feature that is made specifically for finding the top writers, bloggers and publications in your field using the same keywords you’re trying to reach as well. In the search results, you can easily view the stats of each influencer to have an idea who’s the perfect fit! If you ever need to find who is an expert in your industry, this is the tool as it gives you the option to sort via influencers, bloggers, companies and regular users who might not have the status of an influencer. With this tool, looking for the best influencer for your business is made extremely easy. Just do not forget to check their authority in your field of business. The number of followers gives you an idea of the influencer’s reach, and the retweet and reply ratios inform you about his or her engagement rate.
If you enter specific keywords or phrases in LinkedIn’s search box, you will get results on second-degree connections and those who are directly related to your search. So you can try searching using keywords about your business and you will sure to get some possible influencers. You have to make a research about them to know if they are perfect fit for your business and your objectives. Next step is for you to reach out to them. Try to establish a connection by trying to get in touch with them. You can use results from your research to establish rapport. This will make everything run smoothly as you get to know each other before offering them to be an influencer.
Hashtags on Twitter and Instagram
It is a given fact that Hashtags are very useful in social media marketing and that doesn’t exempt influencer marketing. Hashtag research can help you identify influential users who are already interested in products or services similar to what you offer. They have probably shared something about your brand before. These influencers are more likely to be interested in a partnership with your business. You have to make sure you are using an effective and specific hashtag and then use it to search on Google. You’ll get results from both Instagram and Twitter. You can conduct your research on either of these platforms whichever you think is more suitable for your business.
If you check out the results, you’ll get a list of top photos for Instagram or tweets for Twitter using the hashtag you used. The top posts are usually the ones with the most likes. So choose any one of them and see who posted it. The idea is to find out if that user would make an ideal influencer for your business. Find out how many followers they have and what kind of posts they usually publish. Checkout the responses and comments to see how it appeals to the audience.
Just like how it works in finding an influencer in LinkedIn, once you have seen that the influencer is what you’re looking for, establish connection before giving your partnership offer. Then, based on your agreement, you can send them freebies and gift baskets of your products which they can review and promote on their profile.
Look Into Your Followers
If you are lucky enough, you might have an influencer who is already a user of your brand and is already interested in it. This would be the most ideal way of finding an influencer ad it will take less effort to convince them to work with you and your partnership will be more authentic. Selling your business to them will be much easier as they probably already know and trust you.
Just go through your list of followers on your social media accounts and check out the profiles of users who have around 1,000 followers or more!
With these tips, surely you will find some of the best influencers to partner with. These influencers will also help you engage more effectively with your target audience while you maintain your social media marketing strategies. There are many facets to a successful influencer marketing campaign, but the foundation is in finding influencers who are relevant. Influencers can help you get your brand in the right direction. Remember to think about social media influencer relationships for the long run.
Find the right Influencer and the rest of the process will be much easier, and much more likely to succeed. You can get people who are established in social media marketing for companies to find the right influencer for your business. After all, this will be a lot more cost-saving than any other marketing strategies.
Facebook is a must-have for businesses nowadays. Everybody knows its value in terms of brand awareness and boosting sales. Among all the social media sites, it has the most population. Of course, when it comes to getting the most effective marketing strategy, too large an audience can actually be a bad thing.
Thanks to Facebook ads, you can now advertise your business only to targeted audiences. Facebook ads allow business owners to pay an amount in exchange of being able to advertise in the site. After all, you only want to pay to expose your brand to people who might be interested in doing business with you. Targeting the right audience gives your business opportunity to maximize ROI. Facebook gives you the ability to target your ad by demographics, location, interests, and behaviors. Here are things you need to know before you invest your money.
There are different types of ads and for you to choose the right one, you have to know your goals. Successful social media marketing is only possible if you have set a goal to achieve. If you haven’t decided, here some goals to help you.
2. Lead generation
6. App installs
7. Brand awareness
8. Store visits
9. Video views
10. Product catalog sales
Facebook Ads Format
Once you have chosen your goal in using Facebook ads, you can now choose among these Facebook advertising formats. Here are some guides for you.
1. Photo Facebook Ads
This format requires images to only contain less than 20 percent text. Facebook wants it to be simple by not adding too much text for users to read. Simple photo ads don’t have to be boring there are things you can do to make it interesting. The less text there is on your image, the more widely it will be distributed.
· Facebook ad specs: One image plus text
· Campaign types: All except video views
· Facebook ad image sizes: 1200 x 628 pixels
· Text limit: 90 characters
· Headline text limit: 25 characters
2. Video Facebook Ads
Since most people are visuals plus the auto-play feature of Facebook, video ads are very advantageous for businesses in advertising their brand. Video ads can create massive engagement—if they’re done right. Facebook Video Ads are actually another form of the Link Click Ads – just that instead of a still image, your ad’s featuring a video.
· Facebook ad specs: One video plus text
· Campaign types: All
· Facebook ad image sizes (thumbnail): Minimum width 600 pixels; match length to video aspect ratio
· Text limit: 90 characters
· Headline text limit: 25 characters
· Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square) for all objectives; other aspect ratios available for specific campaign types
· Maximum video length: 120 minutes
3. Slideshow Facebook Ads
Slideshow ads would generally show increase in return on ad spend and higher click-through rate compared to Facebook photo ads. This format allows advertisers to use more than one image. Thus, enabling them to show more of the brand.
· Facebook ad specs: A video automatically created from up to 10 still images
· Campaign types: All except post engagement and product catalog sales
· Facebook ad image sizes: 1280 x 720 pixels
· Text limit: 90 characters
4. Facebook Carousel Ads
If you are trying to promote multiple products from your store or looking to promote different posts and offers to see what works, Facebook carousel ad is what you need. The carousel ad format lets you show up to 10 images and/or videos, headlines and links, or calls to action in a single ad unit.
· Facebook ad specs: Up to 10 photos or videos plus text
· Campaign types: All except post engagement and product catalog sales
· Facebook ad image sizes: 600 x 600 pixels
· Text limit: 90 characters
· Headline text limit: 40 characters (for images) or 25 characters (for video)
· Maximum video length: Two minutes combined
5. Facebook Collection Ads
If you want to focus in showcasing multiple products that are being sold on your website, Facebook collection ads is what you need. It makes it easier for people to discover, browse and purchase products in a visual and immersive way!
· Facebook ad specs: A mobile-only ad format that showcases multiple products or features
· Campaign types: Conversions, traffic
· Facebook ad image sizes: 1200 x 628 pixels
· Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square)
· Headline text limit: 25 characters
· Maximum video length: 120 minutes
6. Facebook Canvas Ads
This type of ad is only available on mobile but do not underestimate its capacity to increase interactions. It is an interactive ad that lets users engage with your content on Facebook. Audiences can tilt image in different directions, and/or zoom in or zoom out by moving their fingertips. Canvas also loads 10 times faster than standard mobile web applications!
· Facebook ad specs: An immersive ad format incorporating text, up to 20 photos, and video
· Campaign types: Brand awareness, conversions, engagement
· Facebook ad size: Full screen
· Facebook ad image sizes: 66 x 882 pixels (header); 1080 x 1920 pixels (full-screen image)
· Text limit: 500-character text bock
Once you have chosen your target audience, your goal, and the most appropriate type of campaign ad, you should set your budget and schedule. Ask yourself how much money you want to spend on your Facebook ad. Once you have decided on your budget, set the start and end dates if you want to schedule your ad in the future, or choose to place it live right away. Keep in mind that running your ad on a schedule may be the most efficient way to spend your ad budget, since you can choose only to serve your ad when your target audience is most likely to be on Facebook.
You are now ready to set your Facebook ad. Just go to your Facebook ads manager account. If you think you are one of the companies that need social media help, Coxier Social Media Management is here to assist you.
It’s not a secret that among today's most potent solutions for connecting and building brand awareness is social media. This is also a perfect place to interact with old customers to keep their trust and loyalty. Thus, it could be the most powerful tool any business owner can use nowadays to quickly and easily drive sales.
Making the most of social networks isn't simply about driving more likes or page views. We need to keep in mind that more than those short term goals, it's about finding better ways to engage audiences and convert their enthusiasm into tangible sales. So how can you use social media to make sales? Ask yourself these questions:
Where Are My Clients And Prospects?
First and foremost, social media utilizes a lot of platforms. Your clients and potential customers are not in a single place. You have to know what social media sites are they actually using. You need to know this to determine which space you need to utilize for connecting and interacting with them. In simple words, you need to find out where your market is having conversations, and then go there.
Although Facebook has the largest population, it doesn’t mean that your customers are there. It's also important for businesses to consider tools like Instagram and Pinterest along with their Facebook strategy to increase visibility and sales. These are the platforms that you need if you are targeting customers who are into visuals like images and videos. On the other hand, LinkedIn is the place for professionals. It is the platform to use for sales of business-to-business products or services. Use it to connect with people at big corporations that might be interested in your product or service. If you want to listen to quick and real-time feedback for customers, use Twitter.
How Do I Connect With Them?
Be personal and act natural. Have a personal account, have conversations, and become acquainted with the norms and expectations of the community. Show them that you are likeable and trustworthy. Show your network that you’re an amiable, trustworthy resource. Make sure that you are not being annoying by overly presenting yourself as the ‘perfect’ person.
The best way to connect? You should not simply post about what you are offering as a business but you should be engaging with your followers. You have to share images and posts that appeal to the lifestyle of your end-user. If it applies, you can have blogs, live chats and comment sections on websites to generate leads.
Monitor and listen to what your audiences are saying and you will eventually be able to engage in a meaningful conversation with them. Once you develop a relationship, that is the time you can tell the prospect how your product or service might be something they want or need.
Remember, you are not supposed to only do social media management but community management at the same time.
Who Else Do I Need To Know?
Build relationships with influencers and social media celebrities. Most consumers are influenced by the recommendations made by these social media celebrities. Social networks are a terrific opportunity to gain more followers with the skills influencers has to offer. Did you know that 92% of consumers trust recommendations from individuals that they don’t even know over brands? That’s the reason affiliate marketing is one of the hottest strategies for bloggers to make money online.
So you have to follow, connect and interact with these individuals with profiles that match your clients’. Conduct a search on each social media website to find people who are talking about your industry or using related keywords. That’s where you start to interact through commenting on their posts, retweeting, or sharing something they say. In that way you are building connections with people on the same industry as you are and that will surely make things easier.
What Else Can I Do?
While social media could be used for free with very wide opportunities, you have to keep expanding your horizons. You can try paid social media marketing. Different social media sites offer ways for you to advertise your product more through launching paid marketing campaigns. The number of marketers leveraging promoted posts on Facebook has risen by 80%, in the last two years. You may want to start it with Facebook as it is easy and affordable.
Next, you have to engage in conversations. Let us start with contributing to existing conversations about your brand. Look for conversations that were initiated by costumers. You can start by listening to what people are saying about your brand. Next, you can start responding to explain your side if it is negative or you can further build interaction if it’s positive. By doing this, you add value to your business and possibly gaining the approval of customers. On the other hand, you can initiate a new conversation. You can create a Facebook group or post a tweet related to your product or service and invite prospects to join. Then, send targeted messages to members who are active within the group. Do the same process to establish relationships!
Now that we’ve answered your major questions in using social media in achieving bigger sales, make sure that you use it wisely. With prospects, customers and competitors all over social media, if you don’t use it properly for your business, you might regret it forever. Embrace it and watch your sales grow or ignore it and get left behind. It’s that simple.
If you find yourself in a situation where you want to embrace it but you’re not yet confident or you don’t have time, keep in mind that you are not alone and there are a lot of companies using social media marketing team to build their names in different social media sites.
While we see car dealership ads everywhere, it appears that a lot of them seem to underestimate or worse, forget the power of social media. With social media, car dealership company would be able to get new clients and improve the whole image of a car dealership. You might be surprised if you see how social media influences buying behavior of your customers. Here are some numbers to give you an idea.
Now, you probably understand that social sites should be integrated in some way into your car dealership marketing strategy as you can’t truly maximise marketing online without social media. The good thing about social media is that, lots of car dealers are not harnessing its potential yet, which makes it a great space for you to step in now.
Here are the social media spaces for you to optimize.
When talking about social media, we can’t miss Facebook. With 84% of your consumers on this site, make sure you are utilizing it right! It gives businesses a way to advertise through Facebook Ads with much less cost compared to traditional marketing. With the population of Facebook, you can narrow down who can see your Facebook ads to geographic areas near your store by vehicle type, gender, consumer interests, and more. The investment is well worth it and you will be surprised with its impact on you sales.
Twitter is very popular to auto consumers. Tweets about cars are interesting for consumers because they are short and direct. You can tweet from owning, shopping to maintaining cars with your audience. Do not forget to use Hashtags on your tweets as using keyword targeting can be picked up in search engines and thus could drive more traffic.
Instagram appeals to consumers because it is mobile and is visual at the same time. You need to use this space to show your creativity in coming up with picture and video contents. Audiences who haven’t tried owning a car would feel how it is like to own the cars you are selling and at the same time you can make them experience the lifestyle of ones who have been enjoying the convenience of owning one. This is also the perfect place to give car owners an idea on how your cars are different from what they have now. Use Instagram to go beyond words.
Buying a car is a major decision to consumers and YouTube is a place where they usually seek information on model comparisons, safety features, connected devices, walkarounds, and other content to help them make a decision. Sure you may share videos on Instagram and Facebook and they may be embedded into your website, however, YouTube being the number one video site, you should also use it to get more views and visibility. This is also helpful in gaining traffic since YouTube is owned by Google.
Are there even enough people in Pinterest for you to spend time having a page on it? Well, you might want to consider analysing the command of Pinterest in building SEO presence. Search engines results direct to Pinterest for results. That means the things you share and pin could come out on the results page driving more leads to your site. This makes perfect sense why you should be sharing landing pages and you should be pinning blog posts.
Now that you know the different sites that you should utilise for your car dealership, make sure you are using social media right! Here are tips to guide you in making it a success.
Be Personal, Creative, and Responsive With Posts
Stop making social media posts that look like ads. Your Facebook ads should do that job. Your posts must be personal, funny, and close to your potential customers! This is the place to connect and be close. Besides, it’s called social media for that. Post engaging contents and communicate.
You can post about stories. Share experiences and humanize your brand. These could be stories of the brand and the community or the staff and of course storied and testimonials of those who have bought cars from you. You can share anything that would build engagement but forget to let people know that you sell cars.
As much effort you put on creating contents, you should also do the same on responding once there are reactions, comments and shares on your posts. This is regardless if it is a positive or negative reaction. It is an assured turn-on if a social media page is responsive. That speaks a lot about the company.
Promote Away Through Special Offers
While you engage your followers on posts, you can also boost your social media presence through offers that are exclusive to your followers. Everyone loves discounts and freebies so launch contests and promos! Reward your social followers with promotions and contests only available for them. That will not only make followers feel valued but also, it will make them spread the news to their friends and that would mean more followers for you.
Keep an Eye on Social Reviews
Consumers are checking reviews on social media so encourage your satisfied customers to share their great experience. Encourage your customers to share reviews on your social sites as this is a major reference of people wanting to buy cars and you don’t want to lose their interest because you have more negative reviews. Car shoppers are 90% more likely to visit your website and more likely to visit your dealership if you have positive reviews. Make sure you respond and deal with negative reviews too!
With all the opportunities and advantages social media can offer to car dealership businesses, it’s definitely something we want to be on top of. When done correctly, maintaining a social presence will get you more appointments, help you sell more services and vehicles, and boost your brand’s revenues.
If you want to ace this marketing strategy, it’s best to contact the best social media marketing companies to manage your account rather than not having one at all. You only have a small window of opportunity to engage with online car buyers. If you don’t, you can be sure your competition will do so.
Social media has quickly proven itself as a powerful way to reach a business’ target market. Its importance is becoming clear to more companies every day. Thus, companies need social media experts now more than ever.
A social media expert is someone who is responsible for monitoring and posting to all your social media outlets as well as interacting with and growing a company's audience. They make sure you stay ahead of their competition and make a connection with the community. If you are thinking that a social media expert is an employee you don’t need in your company or is just an outsourced agency that you don’t want to spend onto, think again.
Hiring a social media expert is hiring someone with a multifaceted skill set who has the power to take your business to new heights. So here are the reasons why you need a social media expert for your business.
One of the first reasons you want to have social media presence is to build recognition for your business and grow your own community. A social media expert can help your brand gain a favorable online reputation. This can, in turn, transfer to real world brand recognition. Thus, in time growing your own community over a long period of time with great social media expertise.
Generate organic leads to your website and make sales for your business. Let us admit it. The ultimate goal of any marketing strategy is to make more money. Social media experts are highly skilled in converting social media followers into customers through effective contents and community management.
Save money in advertising. Aside from gaining money from sales, you can also save money by hiring a social media expert. You might think that it’s ironic. Well, investing in social media expert is way less expensive than any other forms of advertising. With a few bucks, you can reach more people who would have interest on your business.
Everything’s personalized. Whatever is seen on your social media website should be tailored fit on your business. You don’t copy what is seen on others site. From your profile picture to your banner, to the content that you post! A social media expert will be sure to embody your brand’s personality on your social media site. Your business information is also sure to be available too!
Precise audience targeting. In social media you don’t just hope your target audience sees your posts but you have a control over who sees it. An expert can pinpoint your perfect audience based on an extensive bank of data they have available from monitoring and tracking. They have a wealth of information on users’ interests, buying habits, and more. With all these information, they can create target audiences’ tailored perfectly to your brand. This ensures the people you are advertising to are those who are most likely to be genuinely interested in your product. No wasting of money showing ads to people they don’t apply to.
They know what and when to post. An expert knows what times to post certain information on specific platforms to achieve optimal engagement. They also do research to consistently keep up with all the latest social media trends in the constantly evolving field.
Enjoy your own time while your social media is being monitored, tracked, and measured by the expert. Social media experts don’t just post few basic images and some Facebook ads. They know how to encourage audience participation and engagement in ways beyond generic postings. Furthermore, they have the necessary tracking and monitoring tools and they understand tracking codes. That enables them to remove spam comments, respond to questions, and engage with potential customers. You can only imagine how social media management is extremely time-consuming. So leave it to an expert who has the time to devote to it because it’s their job.
Not obvious advertising through great language. Social media advertisements done by the pro can work around people rejecting advertisements because they see them as an attempt to control how they think or act. A social media expert is skilled at writing ads that don’t sound like ads. An expert has the ability to tell a story in 140 characters or less. That’s not the end! Social media experts are more than just good writers. They also know how to cater language to specific target audiences and how to convey a lot of information in a brief tweet or Instagram caption. This way they can generate more leads and sales for your business than traditional advertisements.
Build connection beyond audiences. Social media experts are ahead of the curve when it comes to influencer marketing. This is getting someone to serve as an ambassador of your business. Social media experts can track down the perfect influencer to benefit your business. On the other hand, they can analyze your competitors’ accounts to find out what strategies work for them and where their weak points are. In turn they’ll personalize it to fit your business.
Provides real time marketing strategy feedback. With social media, posts can be instant. A social media expert can see the results of posts and ads immediately. This allows your brand to capitalize on current events in real time and start tracking responses right away. Unlike traditional marketing, that takes a long time to see the result, social media is fast and efficient!
Modernized and rapidly expanding field. Imagine the struggle of reaching people in the past through traditional media. It takes years to build a million of people knowing the business while social media can do that in few months or even weeks! A social media expert can also modernize your business’s marketing strategies. They will also continuously update strategies as social media platforms grow and evolve.
These are only major benefits you can get from getting a social media expert to handle your social media account. There are more like opportunities of going viral, crisis management, running contests, utilizing hashtags and more! This also offers relaxation for you. The task is easy for someone who has devoted their life to it. So instead of stressing yourself out, just sit back, relax, and leave the hard work to your social media expert!