​Don’t get surprised with the power of social media and how it shapes the views and opinions of consumers. You might already have witnessed how giant companies take advantage of this way to build their business strategy. Here are just few to let you visualize the power of Social Media in businesses. 

1. More Organic, Inbound Traffic. You would only want organic traffic to reach your business. Establishing a great social media account is almost a certain assurance of opening a gateway to your website. This means every time you post something on your social media account, you are attracting a new possible customer to buy your product or avail your service. Thus, you are opening your business to a very wide variety of consumers in the whole world.

2. Better Search Engine Rankings. Let’s first establish that social media doesn’t directly increase search engine rankings. Nevertheless, if your product is discovered in social media by consumers, they will definitely search for it in search engines. The higher your website’s ranking in the search engine,  the higher the possibility to be on top of generating traffic to your site and positive results will follow for your business.

3. Increased Brand Awareness and Recognition. Increased brand awareness means greater visibility for your brand and business. As mentioned earlier, using social media is opening your business to a variety of consumers making them recognize the brand. Let’s admit it. Even just by having a page for your business, it increases the awareness of your brand and continuous maintenance of the social media page will even bring better results.

4. Improved Brand Loyalty and Customer Care. You don’t just want to earn new customers but also retain the old ones. You don’t just want to get many customers but instead you want to get many loyal customers. Social media is the perfect platform to socialize with your customers and get more insights from their experiences in using your product or service. You can also take action on possible complaints and dissatisfactions before it worsens. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable expert in your field.

5. Higher Conversion Rates. Having a social media page makes a business more engaged to people making customers feel that they are interacting with a fellow person rather than a company. The more engaging your contents and posts are, the more the page visitors would likely to convert to customers. Social media helps you develop relationship with consumers and build trust to the credibility of your business.

6. Better Customer Satisfaction.  Most customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. This serve as a voice for them making them feel valued. This would also better monitor questions and complaints before it gets worse. Solving any concerns on this level is very satisfactory for customers. Be communicative and make sure to connect with your audience. Share original contents and reflect your knowledge about the business.
7. Credibility and Authority. Posting original and worthy posts on your social media accounts and pages will build the credibility of your company. This also includes responding to questions and concerns of customers. It will allow consumers to trust your business more as they would see a responsive and credible business image. It will also make your business more authoritative as more people trust your business, the more your brand name gets known in your line of business. Remember that a satisfied customer is the best way to advertise your product or service. They will spread the word about your product or service and you don’t want to miss this opportunity only because you are not active in social media.

8. Cost-Efficient. Setting up a marketing strategy is really expensive but in social media marketing you get to advertise and get the necessary exposure for you business at a lower price. You can even create your page for FREE! This is very important because you can allocate the money you can save for other purposes and expenses. This way, you can see a greater return on investment. Social media management also gives you a safer way to advertise your product as you can always start with a small ad to see if it would work for you. It’s good to know that you are not investing a large sum of money on something that is uncertain. You can always increase your budget anytime you see that it’s working for you.

9. Understand More the Market. Obviously, social media exposes your customers’ thoughts about your business. You also get to see your competitor’s activities and strategies. It’s also a good avenue to see opportunities for your business to further improve. You can use all these marketplace insight to your advantage and in planning your business strategy. Your social media presence surely will allow you to talk to your customers directly and understand them better. Social media is a powerful research tool for a business to utilize.

10. Reach the Top. Keep in mind that being on top of your line of business means knowing very well what you can offer and keeping an active and updated social media page will allow you to exhibit your knowledge of the business. That will make you an expert leader on your field. Utilizing social media platforms to build your presence and expertise is a very effective way to be on top. Make sure that your social media ads and campaigns align to your company values and marketing strategies. In this way, your followers will believe and look up to you as a company that they can trust.

​By now, you surely have a better idea on why you need to be visible on different social media platforms. However you might still have some confusion or might not know yet where exactly to start. You might have doubts or questions. Well, in that case, you can contact us and let’s talk about how your business will flourish with the use of social media.

​One key to a successful marketing campaign is to keep an eye on popular social media trends. It does change from time to time and if you don’t keep up, you will be lost in the forest. Social media has become the perfect environment for people to communicate with brands and companies, and ask questions in a convenient way. It’s also an available way to open up concerns and complaints. Nonetheless, we have to remember that this platform is highly competitive thus it requires knowledge and updates to be successful at it. By keeping up to date with trends, your business will stay ahead of others.

​Real-time videos are now posted on Facebook and that is called live streaming. It allows you to record videos and let viewers watch it real-time. It also allows you to see the number of live viewers and a real-time stream of comments and reactions while broadcasting. Furthermore, it remains on your page’s timeline even after finishing. Sharing a live stream is important for businesses because Facebook sends notifications to all your followers, increasing the likelihood they will join in. It would also be a good opportunity to engage them and make them know your business better. You should try to know how greatly it boosts user engagement. It allows followers to be ‘in the moment’ and ‘being present’, and that is why this trend is growing in popularity worldwide.

​Facebook has now integrated an option to upload 360° photos that allow users to see the view all around the photograph. This allows your subscribers to be in that moment and in that place and see the world around you. It is also more immersive than traditional photos. 360° photos also get more views than traditional photos as it is a better feel of the moment. This also saves time for users to see the rest of the place without swiping through several photos. Some businesses also use it as virtual tour online.

Commenting Strategy
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​It takes good observation and analysis to recognize that a simple way to earn the respect and interest of potential customers is to write an interesting comment on their post and on your comment response. It also makes others who are just randomly scrolling on the comments notice and visit your page. If you comment as a brand, it makes them feel valued.

Messenger Bots for Faster Customer Service
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​The faster you reply to customer questions and requests, the better it is for your brand image. That is why Facebook Messenger offers a chatbot service to help you communicate and respond to customers. Chatbots have settings to answer FAQs or send basic info immediately. It’s a great way to reply to customers’ requests around the clock. However, there is still a great value in responding to more serious customer concerns personally. We have to remember the chatbots are supposed to cater to FAQs and general inquiries.

Paid Reach for Better Recognition
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​Your visibility in the social media world is also limited with how Facebook is actually designed. It prioritizes the preferences of the user. So it’s still a considerably a good investment to pay for ads and Facebook visibility. By doing so, you will show up on people’s news feeds increasing brand recognition. Thus it’s best to be prepared to spend a fair amount of money for online promotions and ad campaigns.

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Here are also trends in Instagram which is one of the fastest growing Social Media platforms. It is a great avenue to use photos and videos to exhibit your product or services to a wide and varied set of audiences.

Mobile Photos for Postings
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Gone are those days that you have to have a whole team to plan a photo shoot to upload in your social media accounts. Nowadays, Instagram uses mobiles to take photos of products and services making it easier to be uploaded and available online for viewing. Mobile photos can be amazing and it’s now being utilized by most businesses because of accessibility and convenience. In Instagram, our phone is a great and ready resource to produce outstanding content.

Instagram Stories
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​‘Instagram stories’ is a feature that allows people to add photos and videos that would disappear after 24 hours. It is a perfect way to post everyday content that won’t be there permanently. It is an effective strategy to use for businesses because it appears at the top of the news feed meaning that followers inevitably see it and click into it. It allows them to share contents temporarily without looking messy on profile feed. Instagram stories are also more interactive as they allow you to tag profiles and add a location. Further, it shows who watched your stories even if they did not leave a like or comment.

Instagram Insights for Business Accounts
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​Instagram allows you to switch your account from private to business. Running a business account from Instagram allows you to analyze statistics in order to optimize your content, and therefore, get more from the platform. You get to have dedicated insights from which to analyze statistics, and a better description of your product/service. Utilize this to make your Instagram as an effective business marketing tool as possible.

​Social media trends are worth trying and implementing for your business. You have to strategically choose the best trend that will cater to your target audience. If you are convinced but you don’t know where to start, send us a message and we’ll help you through.