Gone are the days of snail-mailed letters and telegram. Those were replaced by e-mails sent electronically. However, nowadays, even emails are no longer considered as fast as it was treated as a breakthrough before. Why? Because there is now a way to communicate as fast as real-time and as good as having a personal communication while you are miles apart.
This revolutionary advancement is known as Instant Messaging (IM). Compared to email, you are able to exchange thoughts with fewer and simpler steps. Furthermore, you can see if the person you are trying to talk to is actually ‘online’.
So how is IM useful for your business? Obviously, it makes communicating with your customers real-time giving you opportunity to interact to customers fast and easy! Also, it is the best way to deal with crisis management.
These features are available on most IM programs that will help in growing your small business.
Instant messages. You can send and receive messages from each other. You can exchange thoughts real time as long as both of you are online.
Group chat. Have group discussions while you are away from your group members. Chat with friends and co-workers in one chat room.
Images and videos - Send and view images and videos sent to one another. You can also use the video to see each other through your screens.
Sounds and other files. Just like images and videos, you can also share sounds and files!
Talk. Aside from instant messaging, if you need to actually talk, you can call like how you do it on your mobile!
So for chatting purposes whether for work or simply catching up, you have instant messaging to run to. You can install these programs and apps on your mobile for easier access and they are also available for computers.
Get to know some of the instant messaging apps available globally.
Messenger is a product of Facebook and is also known as Facebook Messenger. It allows users to communicate with each other in real time. The app can be downloaded for free from your respective operating store. All the operating systems support this app. However, it has the same function but bears a different look depending on the operating system in use. Currently, it has over one hundred billion users. Aside from Messenger, check these Facebook features that will help you with your business marketing.
2. WhatsApp Messenger
WhatsApp is the second largest messaging app globally. It could also be downloaded for free! Being acquired by Facebook, it has grown as an IM app. This is further supported by its improved features and you guess what. It doesn’t have advertisement!
WeChat is a social chatting tool with additional features. Try to download it for free and by shaking your smartphone, you can find a new friend nearby. How awesome is that?
Line takes pride with it 200 million active users and still counting. It also offers free calls and messages. Additional features of this messaging app are line group, video and voice calls, line stickers and line timelines. It also has features that allow you to play games after you register.
Also available to be downloaded for free is Viber. It is a social chatting app with some similarities to the other messaging apps. Viber users can make voice calls, send messages and share photos with their friends.
6. Blackberry Messenger (BBM)
If you think that BBM is for Blackberry user only, that was in the past. Today, BBM can be downloaded for free on Android, iPhone, and Blackberry. BBM brings friends and family together. You can have fun with features like picture sharing, voice calls, and voice notes. BBM has unique features that protect the privacy of the users. For instance, users can take back their photos and messages after sending them. It has a timer that determines how long a photo or message can be viewed before it disappears.
7. Telegram Messenger
Telegram is one of the newest messaging apps. It has interesting features such as the bots. It also has seamless integration between various devices PCs and tablets included. The conversations are stored in the cloud and synced across all registered devices. It finds challenge though on failing crypto inscription but it is gaining some level of popularity because of the effort of its developers. Way to go for this app!
Kakaotalk bears some similarity to WhatsApp messenger. The app automatically synchronizes the contact list on the phone. Besides the basic messaging function, the app supports fast and reliable video calls. It is popular in South Korea.
With its free video and voice calls alongside instant messaging IMO has come a long way. We are all looking forward for more features of this app in the near future!
Skype is the top video calling app globally. It has its ins and outs as an IM. It has a professional appeal too. It offers instant messaging which is very efficient. It makes transferring files easy too. Best thing is it is user friendly especially for family video calls on PC.
Surely you’ve encountered the Snapchat filters that have been going round all social media platforms. This is an app that has grown tremendously over the years. Teenagers surrounded this due to its amazing Snapchat facts. Instant messaging is the catch. It enables live video conversations.
12 Instagram Direct
The introduction of Instagram Direct drastically changed the way iG is used. Users now have an option to private message individual followers or groups text messages or optional photo/video messages taken directly through the app that automatically disappear after they're viewed (similar to Snapchat). You can also view who has opened, liked, or commented on your Instagram Direct message in real-time. A totally new way to use the app!
KIK users have usernames, and a group chat can hold up to 50 people. You can share memes, images, and videos on this app too. The app has redefined instant messaging. You can download it for free both on your phone and PC.
These IM programs are your gears in running your business successfully. While most of these instant messaging apps are available to all for free with almost the same features, we have to consider some things. The app you will download should also be used by your contacts, and customers. Also, consider its functions and features and if it would match the purpose on why you are downloading it. Finally, the security it offers. You don’t want to ever compromise the safety of your personal information.
A social media coordinator is an idealist and innovator in terms of handling your social media account. Consider getting one to make managing easier.
If you are starting your dream business café, you surely have thought of your marketing strategy and asked yourself so many questions. How can you make people want to take a coffee sip from your café instead of brewing their own in the comfort of their coffeemaker? How can you attract non-locals and tourists to smell and taste your brew? How can you lure customers to be coming back to drink your coffee? These are only few questions that require answer.
The good news is social media is readily available to help you with these questions. No it’s not just about making a social media page which you possibly have at this point. It’s not just about being present online which must have been doing. It’s about engaging online and maximizing the use of it to virtually “talk” to your customers and target audience. Use it to spread awareness, make statement, promote, discuss, and connect. Use it to make them realize that they need to come and drink coffee from your café instead of anywhere else. Discover the ways to use social media to engage and entice coffee lovers.
1. Engage and Evaluate
Let your target market participate on the contents you are posting. Ask them questions, encourage them to comment, like, tag or share. Let them do more than just reading your posts. With more than 50% of consumers who agree to buy products and avail services from social media pages they follow, you need to use this as a key to attract them. Let your customers interact with you and feel that they are not just being asked to buy a brand.
It is important that you don’t stop with just asking questions and having them participate on your posts. It’s essential to respond and take actions. If you asked for opinions or if someone opened up a complaint, you need to respond and resolve it. If they positively engaged with your content, appreciate their effort. Follower responses are great tools to understand your customers and get great ideas to improve your business. Evaluate the data that you get from their responses and take advantage of the data to make plans and new strategies.
Use organic stories and posts. The feedback and stories that your satisfied customers share are one of the most effective ways to entice new customers. Highlight it to let others see what they can expect from your café since these contents are from unbiased customers who experienced your service.
2. Impactful Images
If a potential follower visits your page, will they be impressed and pleased? Images and other visual contents such as videos and gifs are all attention grabbers. You use them to attract customers and give great first impression. Since visuals are more eye catching to customers, make sure to use banners, display photos and graphics wisely. Also, make sure that your graphics would match your business style and level of professionalism.
3. Attract not Annoy
Surely you have followed and possibly un-followed other sites that have been posting their products every hour or even more frequent than that. You don’t want that to happen to your business of course. That is why you have to know how to determine the best time to post on social media. It is definitely not just making people see your service on their feeds all the time but making them feel that they actually need to come and avail of your service.
You can determine what contents to post by posting few and focusing on the one that got the greatest response. Choose the contents you’ll post wisely and try not to sound like an agent selling something but instead, you need to sound like a friend informing.
4. Following Privilege
Send out exclusive privileges and discounts that are only available to those using your social media of choice. Make them feel that following your social media account or getting others follow you could get them something. You can use codes, special coupons, or come up with your own idea. You will drive more visits to your page and possibly new followers once other people learn about your following privileges. If you are too constricted with the budget, you can run it for a limited period of time.
5. Host and Promote
As a continuation to engagement, you need to learn how to host contests that relates to your business. Who wouldn’t want to join a contest and get a reward? Thus, you can create contests and promotions where consumers are incentivized when they participate and win. You want to focus on contests that are related to your brand to market the café while contest is on.
Nowadays, one of the most common contests in social media is photo contest. You can host a photo contest for best picture of coffee froth when they had their coffee on your café or a blend-of-the-day selfie contest. The idea is to get customers to visit your café, take picture, join the contest with the chance to win. You can serve as the judge of who wins or you can engage followers to vote.
On the other hand, if you are trying to do research and gathering some data for your business strategy, why not host a voting contest. You simply ask your followers to vote. They could express their opinions with the hope of actually winning the contest.
So what happens after you’ve hosted a contest and you were able to choose the winner? What do you award them? Simple. Something that has a relation to your product. You can award a gift card, personalized mugs or coffee stuff, or possibly gift basket. Anything that would make them come back to your cafe for more.
There you go. Those are the things you need to know to use social media to gain new customers and retain old ones. From here you can further enhance your online presence through webpages. Always remember that these tips will all be useless if you don’t work hard to provide satisfactory service. Make it a combination of online and offline strategy! Continue to learn social media marketing for free.
It would also be helpful to get a social media strategist to help you with your café social media management.
If you are using multiple accounts on different platforms of social media, you surely want to know when is the best time to post as to maximize the impact of your content and reach as many target audience as possible. You wouldn’t want to post your high quality contents if you knew that no one will see them. You only want to post content if people would be available to see and react. In that way, you can boost engagement, drive traffic, and gain potential new followers and customers.
To effectively post your content, you don’t need to know an exact time to post. Instead, it would be better to know time frames. That would definitely make a difference on your post’s engagement rate. You can also learn how to use some tools to schedule your posts to make things easier!
If you agree that timing is everything, we give you this guide on when’s the best time to post on the top social networks.
For certain, you are most interested with the king of social media- Facebook. It’s just fair to start knowing the best time to post on this social network giant. Firstly, you have to understand that Facebook is an active site all throughout the week. It’s highly used by many regardless of time.
Researches show though that there are few distinguished times that would give you more advantage when posting on Facebook. They are as follows:
Thursday = most recommended day to post
1 p.m. on Thursday = most active time
9 a.m. - 3 p.m. = any day
Early mornings and late nights = least optimal posting times
Wednesday through Sunday = strongest days to post
Posting on Twitter should also be done strategically and since it has lesser high-time than Facebook, it’s crucial to know when to hit the “tweet” button. You have to make sure that when you send that tweet, there you get the maximum eyes on your content for it to be liked and retweeted for more possible engagements. Here are some help to let you have an edge in gaining the optimal audience to engage on our tweets:
Monday - Thursday = strongest days to post
Thursday = most recommended day to post in the week
Noon on Thursday = most active time in the week
Noon - 3 p.m. = any weekday
Early mornings and late nights = least optimal posting times
Being one of the most popular social networks and the top photo-sharing site, Instagram should indeed be one of your top social media platforms. Research even shows that the social media platform has the highest per-follower interaction rate. Yes. It has beaten Facebook in that aspect.
Thus, it is extremely crucial to know when is the best time to post on Instagram. You also need to consider the newly implemented Instagram algorithm. Keep on reading to know the the best times to post to Instagram and gain a superiority.
Monday through Friday = strongest days to post
Monday = most engagement out of the week
3 p.m. = least optimal time to post
Any time (excluding 3 p.m.) Monday - Thursday = safe to post nearly
2 a.m., 8.a.m. and 5 p.m. = most recommended posting times
Google plus may no longer be as impactful as the other social media sites but businesses still use it to post content. This means that there is still an opportunity on this platform and you can still gain followers and customers on the site. In fact, people still use the site to post and engage on Google websites such as YouTube. Bear in mind that YouTube is the second in the list of most used social media in Australia.
You might be considering not to post too often on the site. If so, you have to know when the best time to post on the site is. Here’s to help you get an advantage.
Monday through Friday = best days to post
Wednesday = most engaging day of the week
9 a.m. on Wednesday = most optimal time to post
Mornings, early evenings and late nights = least effective time to post
Nearly any time during the afternoon on weekdays = safe to post
As a business owner, this is surely one of your first social media site that you want to be on top of. As what it’s popularly called, the “professional’s social network”, it is an exceptionally important platform to thrive in. This is where you can build relationships and establish connections. It’s a perfect place to reach key audiences and make friends with influencers. To maximize the benefits, here are the best times to post to LinkedIn:
Tuesday through Thursday = most recommended days to post
Noon and 5 p.m. Tuesday - Thursday = most optimal times to post
Every day from 7 p.m. to 6 a.m. = least optimal posting times
Saturday and Sunday = least optimal posting days
8 a.m. to 5 p.m. on weekdays = safe to post
Pinterest has been growing interestingly from the last few years. It offers a different way of sharing contents and has been proven to reach larger audience because of the longer duration of posts’ visibility compared to other social media sites. Because of this fact, it is essential to know when you should post your contents as to get more initial viewers and engagements. Get to know more of the best times to post to Pinterest:
Saturday = highest recommended day to post
Friday - Sunday = strongest days to post
Late nights until 3 a.m. (excluding midnight to 1 a.m.) = safe times to post
2 p.m. and 9 p.m. on Saturday = most optimal posting times
Sunday - Friday 4 a.m. to 7 p.m. = least optimal posting times
While we were able to share the science to getting it right in terms of timing the posting your engaging contents, you still need to know how to ensure the quality of the contents that you are posting. No matter how perfectly-timed your posts are if they are not engaging or attracting, you will never gain those leads and customers. Use these time frames to start with your social media management strategy and then adjust based on your target audience and business growth.
Do you think this is a tedious task? Get in touch with social media pros to manage posting on your social media pages.
“We don’t have a choice on whether we do social media. The question is how well we do it.” – Erik Qualman
Yes you heard it right, if you are a business owner, whether or not to use social media to promote your business is not a question but an expectation. Now, how about small businesses? If you are a small business owner, can you get at par with the business and social media giants? Well, the answer is YES! In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses.
With over 3 billion internet users—and over 2 billion of them have active social media accounts, who wouldn’t want to grab this opportunity to spread words about their business? Get to know how to use social media to make a name online. So here are 10 ways social media can help you gain customers to your budding business!
1. Outspread Brand Name
As a small business this is the most notable use of social media for you. You need to get your brand name across your target market in hope for them to try and avail of your product or service. With the large population of social media, you will definitely get a great amount of exposure!
2. Content Sharing
Sharing contents has never been this easy and fast. It’s just a matter of knowing what the right content to post is. Once you have decided, you would be able to share it real-time. Social media sites tell so much of a business. It is a go-to place for customers who want to learn more about your business. They expect that your social media site offers the most up-to-date information about anything from products, services, or upcoming events of your business. It works faster than giving away fliers and brochures. It’s also more cost effective compared to paying for TV, radio and newspaper ads!
3. Research and Feedback
Social media is definitely an all-in-one place to get to know more about your audience. Discover who they are, what they like, and how they feel about your brand! The best part of it is, you get all these data in real-time! How awesome is that?
No need to be giving away feedback forms or conducting thorough surveys to get to know what your customers want. They could freely express it by posting in social media! To further encourage feedback and engagement, you can post photos and conduct contests that will definitely get them involved. Make sure you use the feedback and data you gather into further improving your business.
4. Geo-target Feature
As what we have stated at the beginning, social media is open to millions of users. The thing is you won’t really market your product all of them. Fortunately, geo-targeting feature is available. This allows you to be able to select the most appropriate audiences for your business based on their location.
5. Competitor Awareness
Without social media, knowing your competitor and monitoring their strategies and performance will be too much of a hassle and expense. It’s will be you least priority. However with social media and its power, you can now monitor and review your competitor’s performance and evaluate their strategies! That would give you an edge and more ideas on how to plan your business strategy.
6. Customer Experiences
Remember that social media is a two-way process so your customers expect that if they have complaints or if they sent you a message they will get a response. Furthermore, they expect their concerns to be resolved as quickly as possible. They can send their grievances through a private message, a post on your page or they can share it as a post of their own. In any case, this is a great avenue for you to show how much you value your customers by making sure you are able to respond and resolve different queries and complaints. This also applies if a customer leaves a positive feedback or if they shared a positive experience. Make sure to appreciate it and be thankful.
7. Run Ads
Compared to the traditional way of promoting a business, Facebook and other social ads are breakthrough! It’s extremely inexpensive with promising results. It also gives you the option to monitor the effectiveness of your ad real-time and make changes to it as you desire. You can also select the specific demographic that you want to target and let them be engaged with your ad. This is a perfect way to reach more people, increase your audience, and grow your business.
8. Higher Converting Leads
It has been proven that having social media presence generates higher leads to businesses. With the engaging contents you post and different activities that involve the target audience, that would trigger their interest to the business. It encourages customers to visit the business website and purchase products or avail of services. It also leads to earning new customers and higher sales. It has also been proven to help in customer retention.
9. Website Traffic and Search Ranking
If your website is not linked with your social media accounts, you are definitely doing it wrong. You have to link them to make sure that your customers get to see the most out of your business. Making sure that your social media accounts and your website are linked, it will increase your website traffic. Not only do social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. That means a higher visibility of your site when it comes to search engines.
10. Build Relationships
Social media just like its true essence is about building relationships and bridging the gaps of communication. It’s more than just sales and profits. Instead, it should be used to know one another and how to help each other to achieve success. It goes beyond customer and business owner but also the community and others that may get involved along the way. It is having the values of a business conveyed to others.
Now that you know how you could be at par with huge names in your industry, go ahead and level up your social media pages. If you are skeptical that you can do it, get a social media expert that can guide you all the way.
If you have a newly launched restaurant, you probably have thought of opening a social media page to increase its popularity and gain more customers. That’s just normal for modern businesses. Social media visibility is the key in getting the value of your business across your customers. In fact, according to research, the most common platform for restaurant advertising in 2017 is social media and is utilized by 75% of restaurateurs. So yes! Almost each restaurant owner would be utilizing the social media space to market their business. Thus, it’s just practical for us to talk about how you can successfully achieve your marketing goals through two of the top social media sites: Facebook and Instagram.
Let’s get started!
1. Set up a Complete Page
A compete Facebook and Instagram page containing all relevant information about your company is essential. If you miss something on the relevant information, you could be losing potential sales and customers. For example, if someone wanted to order a family meal for delivery but can’t find your contact number, then more likely, they will just order from another restaurant. Always make sure to include contact details, short description, website link, and address or else all your posting efforts will be put to waste.
2. Strategize and Find your Customers
Invite potential customers from the same geography. Getting them like your page increases the chance that they will try to dine in your restaurant and if they had a great experience it could mean free recommendations to their family and friends. It is important that you don’t just invite and invite and invite randomly. Make sure that you have a strategy. Lean about how to gain influencers and those that could possibly spread the word about your restaurant.
3. Take and Post Great and Relevant Photos
Photos are the soul of Instagram and that is what appeals most to the public in terms of restaurant. Take quality, appetizing photos and it will do the work in inviting people to dine in your restaurant. With most of the people being visual, they would more like remember your food if they saw a photo of it compared to when they saw it in the menu. If you post a content with a photo, that increases the engagement on that post. Relevant photos are not only about the food. Take and share photos of the place too! Let the followers who are browsing on your page feel the inviting ambiance of your place. You can also share photos of happy and satisfied customers and accommodating staffs! Use photos to narrate stories!
Organize, Participate and Engage
Initiate contests and events that will engage customers that will build relationship and loyalty. You can launch a simple caption contest or trivia contest about your restaurant or just a first 50 to follow. For Instagram, you can host a contest wherein they can take a picture of themselves dining in your restaurant. Make sure that the prize will also benefit you. For example, a free meal or discount coupon would allow new customers to experience eating on your restaurant and possibly come back in the future.
5. Monitor, Monitor, Monitor
Opening a Restaurant page, posting and engaging will all be useless if you do not monitor your activities and returns. There is a pool of tools that will allow you to collect data on how your social media strategy is doing in real time. You have to know if the followers you are getting are actually turning to real customers and sales. Otherwise, all your effort will just be useless.
You also have to monitor your posts, comments and even mentions! You have to see if you need to respond to an urgent complaint or appreciate a compliment from a happy customer. You don’t want to miss a great review from an influential food blogger or news about your newly opened restaurant. All of these needed to be shared and used in your advantage.
6. Gather Customer Feedback and Share Customer-generated Contents
Customer feedback is life most especially if you are still trying to establish your restaurant. However, gathering feedback is no longer your old-school fill-this-up papers. With the opportunity to mention you, you can just simply read those posts that mentioned you and work from there. Make sure that you respond to these mentions. Again, appreciate positive feedback and take action to negative ones.
You can also use great reviews as a genuine proof of how great your restaurant is. People would believe more the customer-generated contents compared to the ones you generated yourself. You can even make them endorsers that are absolutely free!
7. Use Facebook and Instagram Ads
With the option to use Facebook ads to target a specific demographic, it’s very effective and cost-worthy. Facebook ads are something that you need to invest on if you want to increase your social media followers. This makes your brand and your message more available to your target audience!
On the other hand, Instagram offers a higher engagement rate compared to any other social media sites. It is also non-intrusive and is less likely to annoy the target audience. If you are planning to advertise in Instagram, you will surely notice that it is less time consuming and more effective.
8. Use Hashtags and Emojis
An easy and effective way to include your post on the trending topics is to know how to use relevant hashtags. If you post and include a trending hashtags, your post will be featured among the most popular posts at a given time. Thus, the chances of getting noticed increase. You can also launch your brand’s hashtag and that will even make mention monitoring easier! This is especially effective in Instagram where Hashtags are highly used to search for things.
On the other hand, emojis have a 57% higher like rate, a 33% higher comment rate and a 33% higher share rate according to research so it’s no doubt something that is also being used on social media strategies nowadays. Given the ample food emojis, no doubt you can find the appropriate one for your line of business. Make sure you use them in reasonable amounts.
You are now aware of the most essential things in managing a social media page in Facebook and Instagram. Although you are now equipped with the basics, if you think that things are not working as you want them, don’t hesitate to get a help from experienced social media management experts. Enjoy earning new followers and customers!
Social Media sites are now a part of the daily lives of each individual. One couldn’t go a day without it. It’s our source of information, news, entertainment and communication. Another known use of social media is for marketing of businesses. If you are one of the millions of business owners who use social media to market their brand, you have to know the platforms that most of your customers use. That will allow you to better plan your marketing strategy in order to target the right audiences.
On this article, let’s get to know the top Social Networking Site that most Australians use. The data are from SocialMediaNews.com.au and the Sensis Social Media Report. Get your notepad up and start taking down notes.
This is no surprise. Facebook is widely used because it allows registered users to create profiles, upload photos and videos, send messages and keep in touch with friends, family and colleagues. Also, the site is available in 37 different languages and it includes a ton of useful features. That said, it’s not surprising that it actually get to have around 17,000,000 monthly unique Australian visitors.
Did you know that there are about two billion Facebook users worldwide making it the most well-known social media site? From that two billion, around 17 million are Australians. That is more than 70% of the Australian population.
In addition Facebook is the most popular social media site for businesses, with between 79% and 89% of Australian businesses having a Facebook account. That is very practical because 95% of Australians who use social media sites have an active account on Facebook.
The most popular social media video platform is YouTube and in Australia alone, it has 15,100,000 monthly visitors and that is more than half of the population. Videos are highly engaging and that is why business owners are taking advantage of this chance to get their brand message and value across to their consumers.
Around 41% of large businesses have YouTube accounts featuring their own branded content. They utilize the power of YouTube videos to hold the attention of people in order to engage them into buying their brand.
Australians love following their favorite bloggers and discovering new contents. How else can they get access to all these? Well, WordPress is one platform to turn to. The site hosts 5,100,000 monthly visitors from Australia. Because of this it’s no doubt that business owners turn to WordPress to publish more in-depth information about their brand. This is a perfect place to thoroughly discuss information about their product and services. This is user-friendly and free. Thus making it perfect for those who are just starting small businesses.
One in five people has an Instagram account and it’s undeniably the most well-known image sharing site. With 5,000,000 monthly active visitors it’s truly loved by Australians! Instagram is most used by younger people aged 18-29.
This is mostly useful for businesses that target the younger generation and those that need to show their products through images such those who are managing social media for restaurants. People are more convinced if they see the actual image of the product that they will buy. It also serves as an assurance of what they will get.
If there is a social media app that became an instant star that would be Snapchat. With 4,000,000 daily visitors in Australia, it is considered the fastest growing social media app. It gained from 15% to 22% new user from last year. One in six people use the app every day. With these numbers, Facebook supposedly offered to buy the start-up for $3 billion but Snapchat declined. This app is useful to share visual content that disintegrates shortly after viewing.
The more professional side of social media is represented by LinkedIn. According to Sensis, more than half of medium and large sized businesses use LinkedIn. With its features to allow you to keep in touch with former colleagues, build business networks and share industry updates, the site earns about 4,000,000 monthly visitors in Australia and that is steadily increasing. This is a perfect site to build networks and connections. You can also use it in finding best influencers for your business.
Tumbler is a micro-blogging site that is very popular to the younger public. Is has about 3,900,000 Australian visitors monthly. This site is particularly helpful in targeting audiences who needs more information but not too much. With its unique style of blogging, it appeals to more youngsters. It’s best for businesses that target this age group.
The nest app is ‘in’ for those who use social media for communication and keeping in touch. WhatsApp is an instant messenger with 3,100,000 active users in Australia. With this record though, it still isn’t at par with the number of users of Facebook Messenger although it has been recorded to be bought by Facebook for $22 billion in 2014.
In Australia, 19% of social media users visit Twitter regularly. It has 3,000,000 monthly active users. With this stats though, it is already becoming less popular in the country compared to its growth over the past two years – up from 2.8m in mid-2015.
This site is more popular among businesses with 43% of medium-sized companies and 61% of large businesses maintaining accounts. Also, 21% of Australian Twitter users follow a brand or business making it a great avenue to advertise brands.
This trusted site is a host to 2,600,000 monthly visitors in Australia. It is known for great information and tips for those who love to travel. It’s also used check out local businesses. This is trusted because of its organic reviews from users. This is extremely useful for small businesses that has locations found on tourists spots.
With all these information on what social media sites are loved by Australians, business owners should make a plan on what they would be using as a platform to promote their business. They need to make sure their content marketing strategy can effectively cover all these relevant bases for their target audience.
In order to ace targeting these audiences in their respective niche, make sure to seek help from skilled social media promoter. They know very well how to handle your target audience.