Social Media sites are now a part of the daily lives of each individual. One couldn’t go a day without it. It’s our source of information, news, entertainment and communication. Another known use of social media is for marketing of businesses. If you are one of the millions of business owners who use social media to market their brand, you have to know the platforms that most of your customers use. That will allow you to better plan your marketing strategy in order to target the right audiences.
On this article, let’s get to know the top Social Networking Site that most Australians use. The data are from SocialMediaNews.com.au and the Sensis Social Media Report. Get your notepad up and start taking down notes.
This is no surprise. Facebook is widely used because it allows registered users to create profiles, upload photos and videos, send messages and keep in touch with friends, family and colleagues. Also, the site is available in 37 different languages and it includes a ton of useful features. That said, it’s not surprising that it actually get to have around 17,000,000 monthly unique Australian visitors.
Did you know that there are about two billion Facebook users worldwide making it the most well-known social media site? From that two billion, around 17 million are Australians. That is more than 70% of the Australian population.
In addition Facebook is the most popular social media site for businesses, with between 79% and 89% of Australian businesses having a Facebook account. That is very practical because 95% of Australians who use social media sites have an active account on Facebook.
The most popular social media video platform is YouTube and in Australia alone, it has 15,100,000 monthly visitors and that is more than half of the population. Videos are highly engaging and that is why business owners are taking advantage of this chance to get their brand message and value across to their consumers.
Around 41% of large businesses have YouTube accounts featuring their own branded content. They utilize the power of YouTube videos to hold the attention of people in order to engage them into buying their brand.
Australians love following their favorite bloggers and discovering new contents. How else can they get access to all these? Well, WordPress is one platform to turn to. The site hosts 5,100,000 monthly visitors from Australia. Because of this it’s no doubt that business owners turn to WordPress to publish more in-depth information about their brand. This is a perfect place to thoroughly discuss information about their product and services. This is user-friendly and free. Thus making it perfect for those who are just starting small businesses.
One in five people has an Instagram account and it’s undeniably the most well-known image sharing site. With 5,000,000 monthly active visitors it’s truly loved by Australians! Instagram is most used by younger people aged 18-29.
This is mostly useful for businesses that target the younger generation and those that need to show their products through images such those who are managing social media for restaurants. People are more convinced if they see the actual image of the product that they will buy. It also serves as an assurance of what they will get.
If there is a social media app that became an instant star that would be Snapchat. With 4,000,000 daily visitors in Australia, it is considered the fastest growing social media app. It gained from 15% to 22% new user from last year. One in six people use the app every day. With these numbers, Facebook supposedly offered to buy the start-up for $3 billion but Snapchat declined. This app is useful to share visual content that disintegrates shortly after viewing.
The more professional side of social media is represented by LinkedIn. According to Sensis, more than half of medium and large sized businesses use LinkedIn. With its features to allow you to keep in touch with former colleagues, build business networks and share industry updates, the site earns about 4,000,000 monthly visitors in Australia and that is steadily increasing. This is a perfect site to build networks and connections. You can also use it in finding best influencers for your business.
Tumbler is a micro-blogging site that is very popular to the younger public. Is has about 3,900,000 Australian visitors monthly. This site is particularly helpful in targeting audiences who needs more information but not too much. With its unique style of blogging, it appeals to more youngsters. It’s best for businesses that target this age group.
The nest app is ‘in’ for those who use social media for communication and keeping in touch. WhatsApp is an instant messenger with 3,100,000 active users in Australia. With this record though, it still isn’t at par with the number of users of Facebook Messenger although it has been recorded to be bought by Facebook for $22 billion in 2014.
In Australia, 19% of social media users visit Twitter regularly. It has 3,000,000 monthly active users. With this stats though, it is already becoming less popular in the country compared to its growth over the past two years – up from 2.8m in mid-2015.
This site is more popular among businesses with 43% of medium-sized companies and 61% of large businesses maintaining accounts. Also, 21% of Australian Twitter users follow a brand or business making it a great avenue to advertise brands.
This trusted site is a host to 2,600,000 monthly visitors in Australia. It is known for great information and tips for those who love to travel. It’s also used check out local businesses. This is trusted because of its organic reviews from users. This is extremely useful for small businesses that has locations found on tourists spots.
With all these information on what social media sites are loved by Australians, business owners should make a plan on what they would be using as a platform to promote their business. They need to make sure their content marketing strategy can effectively cover all these relevant bases for their target audience.
In order to ace targeting these audiences in their respective niche, make sure to seek help from skilled social media promoter. They know very well how to handle your target audience.