We always tell you that in order to succeed with your social media management, the key is to post engaging contents. Whatever tools or strategy you use if you are not posting quality contents, you marketing will fail. Thus, there is a need for a well-thought of content every single time. However, it’s easier said than done. It is definitely a challenge to think on what to post next and how to make it engaging to the audiences.
While social media management agencies may know all the ins and outs of creating great contents, it’s useful that you, as the business owner, also has an idea about it. Here are some social media content ideas that will keep your audiences engaged.
When you ask your audiences questions, their initial reaction is to think and express their thoughts. If you ask questions that relate to your business and their interests, there will be greater possibility that they will interact with you. People love to show off their brain-power so take advantage of that.
Laughter makes life better so people are continuously looking for things that will make them have a good laugh. When you made your audiences laugh, there will sure be more interactions on your post and therefore more exposure on your page. You can just sit there and watch the shares and likes come in.
Inspiring and motivational quotes are everyday needs of people. With all the stress in people’s lives, they are looking for a little push that will keep them going. People easily relates to quotes so choose what’s relevant and timely and post it on your page.
5. Tag a Friend
You might get surprised how this strategy on posts works. If you got an interesting message or image and you know that friends could relate to it, have them tag someone who will surely relate to the post. This is not just targeting your audience but also their circles of friends who would be interested on the topic and perhaps on your business.
6. Tips, Tricks and Hacks
Find some hacks, trick or tip about your business that most people aren’t aware of. The more they learn about things around your business, the more they get interested about it. You will expects tags and shares with this kind of content.
Infographics are images that aim to discuss something or give some knowledge. Infographics are effective as they are easy to understand with visuals and some text on them. They also work as they save time in reading about something.
8. Contests and Giveaways
“I don’t care how much money you have, free stuff is always a good thing.” – Queen Latifah. You read it right! No matter how rich one person is, they would always be interested with what’s FREE. This is why social media contests and giveaways are easy ways to get your audience engaged. Do not forget to create a contest that relates to your business.
9. Events and Holidays
Events and holidays are great ways to socialize and that is what social media is for on the first place, right? Let your followers know about events that are coming up! Let them know if you are having any plans for international holidays such as Halloween, Valentines, or Thanks Giving. Whether it’s an event on your business or you are participating on a community event, your audiences want to know what you are doing. If they are interested they could participate or share your post. After the event, be sure to give updates of what happened with photos or video and tag those who participated.
10. Promote Your Business and Go Beyond
You’ve probably heard about the 80-20 rule. Post 80% informative, entertaining and useful contents and 20% promotion. So yes just 20% about your business so you need to ace it! You can share your creation process, photo shoots, meetings, lunches or location. You can also highlight your employees work related accomplishments. Also, talk about some business news by highlight something that your business is currently doing in the community or the growth of your business. Share your success story!
If you have a website, you probably also have a blog page. Sharing you blog posts on your social media page is a great way to engage your audience and drive traffic to your website. This also gives you a control of what they read about the business. So instead of directing them to read articles from other sites, get them read your own blogs instead.
12. Testimonials and Reviews
Trust is a great foundation of a good relationship between customers and business owners. Thus, contents with testimonials and reviews are a great ways to build trust and connection. People tend to value other’s opinions more than advertisements so every good review should be used wisely.
Have you ever heard of people saying “Nostalgic!”? Sure you have! That is an expression people often comment when they felt that you brought them back in time. Many people are sentimental and lovews remembering the past. So, post throwback and remind people of something that happened at the beginning of your business, last year or even last month. Let them reminisce the good times, making them want to try your product or service once again.
Some people may have never tried or heard about your business so on your social media page, show what results they can expect from using your products or services. Once the saw how you do things, they might get encouraged to try it and even recommend it to others. This is also a perfect avenue to answer some queries and clarify confusions.
Now that you have several options on what to post, go and try making your awesome contents! Make sure you are posting these quality contents on the right time. We are living in the world and time where a lot of content is produced on every single second so high-quality content is integral to a successful business strategy. If you require any help, make sure to ask from top social media marketing companies.