 Facebook is a must-have for businesses nowadays. Everybody knows its value in terms of brand awareness and boosting sales. Among all the social media sites, it has the most population. Of course, when it comes to getting the most effective marketing strategy, too large an audience can actually be a bad thing. Thanks to Facebook ads, you can now advertise your business only to targeted audiences. Facebook ads allow business owners to pay an amount in exchange of being able to advertise in the site. After all, you only want to pay to expose your brand to people who might be interested in doing business with you. Targeting the right audience gives your business opportunity to maximize ROI. Facebook gives you the ability to target your ad by demographics, location, interests, and behaviors. Here are things you need to know before you invest your money. There are different types of ads and for you to choose the right one, you have to know your goals. Successful social media marketing is only possible if you have set a goal to achieve. If you haven’t decided, here some goals to help you.  1. Traffic 2. Lead generation 3. Conversions 4. Engagement 5. Reach 6. App installs 7. Brand awareness 8. Store visits 9. Video views 10. Product catalog sales Facebook Ads Format  Once you have chosen your goal in using Facebook ads, you can now choose among these Facebook advertising formats. Here are some guides for you. 1. Photo Facebook Ads This format requires images to only contain less than 20 percent text. Facebook wants it to be simple by not adding too much text for users to read. Simple photo ads don’t have to be boring there are things you can do to make it interesting. The less text there is on your image, the more widely it will be distributed. · Facebook ad specs: One image plus text · Campaign types: All except video views · Facebook ad image sizes: 1200 x 628 pixels · Text limit: 90 characters · Headline text limit: 25 characters 2. Video Facebook Ads Since most people are visuals plus the auto-play feature of Facebook, video ads are very advantageous for businesses in advertising their brand. Video ads can create massive engagement—if they’re done right. Facebook Video Ads are actually another form of the Link Click Ads – just that instead of a still image, your ad’s featuring a video.  · Facebook ad specs: One video plus text · Campaign types: All · Facebook ad image sizes (thumbnail): Minimum width 600 pixels; match length to video aspect ratio · Text limit: 90 characters · Headline text limit: 25 characters · Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square) for all objectives; other aspect ratios available for specific campaign types · Maximum video length: 120 minutes 3. Slideshow Facebook Ads Slideshow ads would generally show increase in return on ad spend and higher click-through rate compared to Facebook photo ads. This format allows advertisers to use more than one image. Thus, enabling them to show more of the brand. · Facebook ad specs: A video automatically created from up to 10 still images · Campaign types: All except post engagement and product catalog sales · Facebook ad image sizes: 1280 x 720 pixels · Text limit: 90 characters 4. Facebook Carousel Ads If you are trying to promote multiple products from your store or looking to promote different posts and offers to see what works, Facebook carousel ad is what you need. The carousel ad format lets you show up to 10 images and/or videos, headlines and links, or calls to action in a single ad unit. · Facebook ad specs: Up to 10 photos or videos plus text · Campaign types: All except post engagement and product catalog sales · Facebook ad image sizes: 600 x 600 pixels · Text limit: 90 characters · Headline text limit: 40 characters (for images) or 25 characters (for video) · Maximum video length: Two minutes combined  5. Facebook Collection Ads If you want to focus in showcasing multiple products that are being sold on your website, Facebook collection ads is what you need. It makes it easier for people to discover, browse and purchase products in a visual and immersive way! · Facebook ad specs: A mobile-only ad format that showcases multiple products or features · Campaign types: Conversions, traffic · Facebook ad image sizes: 1200 x 628 pixels · Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square) · Headline text limit: 25 characters · Maximum video length: 120 minutes 6. Facebook Canvas Ads This type of ad is only available on mobile but do not underestimate its capacity to increase interactions. It is an interactive ad that lets users engage with your content on Facebook. Audiences can tilt image in different directions, and/or zoom in or zoom out by moving their fingertips. Canvas also loads 10 times faster than standard mobile web applications! · Facebook ad specs: An immersive ad format incorporating text, up to 20 photos, and video · Campaign types: Brand awareness, conversions, engagement · Facebook ad size: Full screen · Facebook ad image sizes: 66 x 882 pixels (header); 1080 x 1920 pixels (full-screen image) · Text limit: 500-character text bock Once you have chosen your target audience, your goal, and the most appropriate type of campaign ad, you should set your budget and schedule. Ask yourself how much money you want to spend on your Facebook ad. Once you have decided on your budget, set the start and end dates if you want to schedule your ad in the future, or choose to place it live right away. Keep in mind that running your ad on a schedule may be the most efficient way to spend your ad budget, since you can choose only to serve your ad when your target audience is most likely to be on Facebook.  You are now ready to set your Facebook ad. Just go to your Facebook ads manager account. If you think you are one of the companies that need social media help, Coxier Social Media Management is here to assist you.
0 Comments
Leave a Reply. |
Archives
March 2018
Categories |
RSS Feed
Location |
|