As social media users, we scroll through hundreds to thousands of posts everyday. This means it’s really a challenge to catch the attention of the audience. However, did you know that there is actually a way to increase the chance for your content to be noticed? That is to use visuals! This is an integral part of making social media work for your business. It is in fact, your best chance to go viral if you want to gain the attention of an audience. Text-based content is always going to be an integral part of marketing, but to best leverage its power, visual content must play a role in all of your efforts.
So if visual content is the best way for you to stand out, how do you it? Take a look at these types of visual contents.
1. Attractive Images
The most common conception of using photos is to show off your products and services. However, there can be a lot more than that. For brands, they allow audiences to put a face on a brand and therefore make your brand more relatable. Thus when using photos and imagery, be sure to reflect your brands unique selling point. Additionally, be sure to capture the brands values through color imagery, composition and so on. For long posts or blogs, when you split it up with some compelling images, people are more inclined to finish reading what you’ve written. Due to the oversaturation of digital content and the increased adoption of mobile internet access, attention spans are shorter than ever, which makes content presented in the form of big blocks of text very off-putting.
It’s best to share images taken by you, this adds a much-desired personal touch to your campaign. There are also an endless amount of excellent quality photos on photo-sharing sites that can be acquired for free. You can personalize them through photo editing sites too!
2. Moving Videos
Use videos to give a voice and sound to your content. Videos bring: improved SEO, customer retention, higher engagement, and stronger emotional connections. A great video serves an extra purpose for your campaign by demonstrating that you’re prepared to go the extra mile for quality.
You are given a stream of videos that can enhance your business – you could consider how-to videos, animated explainer videos, demonstrations or customer testimonials. Whatever your choice, it’s important that the videos are congruent with the overall style and ethos of your brand. Make sure that your video is of the highest caliber, as it can become the chief representation of your brand in the digital realm.
3. Enlightening Infographics
Infographic is an easily viewable visual that is less intimidating and easier to understand for any viewer or reader. In simple terms, it’s text laid out nicely on an image.
Infographics are best used when you have a lot of statistical data that you want your audience to visualize, or if you want to breakdown lot of ‘hard-to-understand’ content into a more understandable and easily viewable format. Thus, it’s essential that the layout and design is as impactful as possible. The information you choose to include in the infographic must be accurate and contextually relevant.
Infographics easily get circulated in the blogosphere as well as on social media platforms. It’s a great way to get to know influencers who can help your business. More shares mean more publicity for your brand, especially if it achieves the highly adorned “viral” status. When you share your infographic via social media, it’s best to include a thumbnail image as well as a hyperlink to your site where the full image is hosted. This enables you to bypass any size restrictions on social media platforms and bring more traffic to your site.
4. Hilarious Memes
Meme is one of the easiest to go viral. These are commonly known as images that are accompanied by humorous captions. Not many people envisaged that memes would play a role in content marketing when they first started to gain traction online, as they were primarily shared and made popular by college students as a form of entertainment. However, they now represent an easy-to-create, quirky form of visual content. Another unique benefit of memes is that they allow you to create in-jokes about your industry, which is a great way to make people laugh and build a community around your brand.
So, if you want to stand out, create your own meme! But make sure you determine if memes are appropriate for your niche and whether or not they will gain actual engagement with your audience. If your brand resonates with a younger demographic, then you have your answer!
5. Intriguing Screenshots
If you want to increase understanding, annotating screenshots can add yet another layer of clarity. With a screenshot, you can provide your audience with a glimpse into the inner workings of your product or service. You can show what services and functions you offer from a direct perspective, and you can even combine your screenshot with some marketing copy or a testimonial to boost your credibility.
If you for example use screenshots to show off your positive reviews and results from other customers, you will quite easily attract more attention and build confidence in your brand, product or service.
6. Compelling Presentations
You can share your presentation with the world via sites like SlideShare. This will allow you to inform and communicate to your audience, no matter what device they are using. Just like infographics it serves as a way to spread a message and information, with a large focus on attractive design and color, thereby drawing the reader into the text. So, if a topic is too lengthy to be appropriate for an infographic, a beautifully crafted presentation can be extremely effective at keeping people engaged with your content.
Just like traditional presentations, you also need to remain consistent with things like fonts, borders and colors. Proofreading for spelling and grammar mistakes is paramount. Lastly, always keep your sources as reputable as possible.
Knowing how to effectively use these visual contents on your pages will surely give you amazing brand recognition and this is the best way to make sales through social media. Incorporate this strategy on you social marketing and know when you should post. If you got your creative ideas ready, grab your laptop and start creating your visual content.
To learn more about creating great visual content, you can get help from professional social media partners.