Go Beyond the Standard: Facebook Key Features Every Marketer Should Know

Facebook being the most widely used social media platform, it’s no doubt that many consumers utilize it to make purchasing decisions. It’s in fact on top of Social Networking Site that most Australians use. As a result, many business owners also utilize it to influence their followers’ buying behavior. So, is your business getting the best results with the use of Facebook’s key features for marketers?
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​If you think, you are still using Facebook for its superficial features; this article will surely be a revelation for you. Read on and discover the secret Facebook features that you will impress you!

​If you are using Facebook to promote your business, you probably have already created a Facebook page by now. Here are the features for Facebook page management:

Pinned Posts

Fan List

​You just got to access your list of fans to get to know who the real followers are and who the bots are. To manage your fan list, just go to your page settings, click on “Banned Users” on the left sidebar. Then, click on the menu that says “Banned" to reveal the dropdown menu. Click on “People Who Like This”.

Mark All Notifications As Read

​Notifications are there for a reason. Without it, you might miss important comments or shares that require your attention and response. However, you’ve surely felt it’s overwhelming sometimes most especially if you are managing many pages or if you are running campaign ads. Thus, it’s essential to mark your notification as read. All you need to do is go to your page settings and click on “Mark all notifications as read” on the top right corner!

Post Attribution Settings
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​Personal or as page admin? Regardless if you’re new in social media management or you are a pro, you surely have had posted, commented or liked with the wrong identity. Here is where Page Attribution settings come in. You have to assign what identity will be used as default on each of your device. To set it up go to your Page settings, click on “Post Attribution” on the left sidebar. Then simply choose your preferred default identity.

Filter Page Posts
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​Perhaps at one time, you wanted to retrieve something you have posted in the past. You probably know that you can find it Activity Log but digging into it is too much of an effort and time to be wasted. Well, worry no more because to help you find that post, you can filter the posts based on the type of post you are looking for. The ability to filter your Page Posts by post type will save you a ton of time and effort. You can filter page posts as Image posts, Video posts, Posts marked as spam, Your posts, Comments, Posts by others, Questions, Notes, Events or Offers. To do it, simply click on “Activity Log” on the left sidebar of your Page settings and choose the appropriate post type.

You are doing social media management right if you are also using it for ad management. Facebook ads are one of the greatest ways to reach your target market. Of course, there are also Facebook key features in ad management that you should know.

Ad Notifications & Emails on Inbox

​There are page managers who don’t want to settle with clearing notifications but instead, they want it all stopped or they want some of the notifications stopped. If you are one of them, there is a way to set that up. First, go to Facebook ads manager and click on “Settings” in the left sidebar. Next, scroll down to the Ads Emails Notifications section. You can choose which notifications you want to receive or if you don’t want to receive them all just don’t tick all the options. 

Keep Tabs on Ad Relevance

Have you noticed the Relevance score under the ad analytic tool? The visibility of these figures should help you ensure ads are delivered to the right audiences and it serves as a tool for you to improve ROI. Relevance scores also let you pilot test new ad creatives giving you a leeway to see if it’s worth the budget. Finally, Relevance score can improve your ad visibility in the future compared to others. That means lowering the cost of reaching to your audiences. To see if you already have this feature, go to Ads Manager and click on “Campaigns” on the left sidebar. Click on your Campaign name and go into the ad set and look at the 5th column from the right.

​Getting at par or even better than your competitors is another great use of Facebook key features. Get to know how you can use them to improve performance and be on top of the game.

Competitors' Top Posts

Monitoring your closest competitor’s content has never been so convenient. You can see top posts from pages you watch within Facebook Insights. To do this, go to Facebook Insights and click on the “Posts” tab. Next, click on “Top Posts from Pages You Watch". You should be able to find it there.

Facebook History for Business Analytics

​Did you know that you can actually download your whole Facebook History to analyze your business? This allows you to review all the posts, photos, and videos you’ve shared, recover your messages and chat conversations, get past info from the About section of your profile, see all the ads you’ve clicked on, find historical data, like the IP addresses recorded when you log into and out of Facebook, and Pull up facial recognition data. There are enormous things you can do with these data and it’s easy to do. First, go to your settings. Then, click on “Download a copy”. Just wait for an email when your archive is ready to download.

Facebook History for Business Analytic

Did you know that you can actually download your whole Facebook History to analyze your business? This allows you to review all the posts, photos, and videos you’ve shared, recover your messages and chat conversations, get past info from the About section of your profile, see all the ads you’ve clicked on, find historical data, like the IP addresses recorded when you log into and out of Facebook, and Pull up facial recognition data. There are enormous things you can do with these data and it’s easy to do. First, go to your settings. Then, click on “Download a copy”. Just wait for an email when your archive is ready to download.

These are only few of the simple Facebook key features that are extremely useful in getting greater ROI but are not often used. This is actually how you can start making sales from your social media account. Make sure to use them moving forward to ensure easier Facebook management and profit earning!

If you want a guaranteed success in the Facebook space, make sure to contact a social media management specialist to do the job while you try to familiarize yourself with it!