Social Media Blog
We publish latest tips and tricks to help you manage your business on social media.
hash·tag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.
In one way or another, you have surely placed a hashtag on your social media posts. Be it for the purpose of going with the trend or for traffic purposes. What you might not be considering is that the proper use of hashtag would also depend on the social media platform you are using.
When hashtags are used incorrectly, people looking for content similar to yours would have to dig through irrelevant, miss categorized content which means probably using a potential client. Therefore, hashtags are a lot more beneficial when you know what you’re doing.
If you want your content to be accepted by your intended audiences, use specific hashtags. Specific hashtags make targeted the audience more engaged resulting to better content acceptance. You can even use a branded hashtag which is created specifically for your business and brand.
Hashtag has made a long way from Twitter. Now, each social network has adopted it and uses it differently. Reinforce your social media strategy with this guide on proper hashtag use.
To start, let us take a look at how you should effectively use hashtags on Twitter. Since this is the platform that used hashtags first, it is easier to understand the concept on this platform. With the use of hashtags, one could be directed to a list of tweets on trending topics or topics the user desires to learn more about.
Tweets with one hashtag generate the most engagement and engagement drops when you use more than two hashtags. This may be because people assume too many hashtags indicates desperation from the one who posted the content. It could also be interpreted as done by bots instead of a real people and business.
You will see a search bar on top of the twitter app where you could search for your desired hashtag. You can also visit the trending topics page or simply click on a hashtag you see on your feed.
As long as your profile is public, you can initiate treads on a topic and you can also find people who are talking about the same topic. This brings about engagements on posts.
Hashtag in Instagram is a totally different. An Instagram hashtag collates all photos with the same hashtag into one page. One can use this to get an idea on how a place, service, product and others look like. One study found that Instagram posts with at least one hashtag have 12.6% more engagement than those without.
Just like in Tweeter, you can use the search icon to search for the hashtag of your interest. Or if you see a post with that hashtag, you can simply click on it. On the hashtag page, you’ll see all the photos with the same hashtag used. This is a great opportunity for brands to appear on trending topics related to the service they offer.
Studies about the optimal number of hashtags to use on Instagram vary so it’s best to try it yourself and discover what best works for your business. Instagram limits hashtags to 30 per caption or comment so that is something you need to keep in mind.
Finding hashtags on Facebook is similar to Twitter and Instagram. You either click on a hashtag you see on your newsfeed or search for it using the search bar. Although you can find them the same way as the other platforms, hashtags work differently on Facebook. With profiles being mostly private, the hashtags most people use on their posts are not discoverable to the public. The hashtags you use are only discoverable for your friends and followers. Thus on Facebook, most public hashtags belong to influencers or brands.
If you are using Facebook hashtags to gain engagement on your business, the optimal number of hashtags on Facebook is 1-2 hashtags per post. Moreover, hashtags with 10+ characters receive good engagement.
As one of the most used sites for image based research, it is important to know how you can use hashtags on Pinterest. The main thing that you need to bear in mind when creating hashtags on Pinterest is that they aren’t searchable on Pinterest, so you’ll need to have the keyword to find the content. Also, they’re only clickable in a Pin description.
YouTube do not utilize hashtags that much because of the platform’s “keywords” option. Hashtag is used mostly in the comments section of each video in YouTube but not often on descriptions . Users can leave comments with hashtags, which will then click through to a page with videos that contain that hashtag in their title.
LinkedIn is one of the latest major social networks to experiment with hashtags. With the site’s ability to build connections, you don’t want to miss the opportunity to use hashtags with it. However, hashtags only work on mobile, and thus, they look a bit strange on desktop.
Tumblr is used by brands that want to spread blogs and more details about their business. When you’re creating a post on your Tumblr page, you’ll see an area at the bottom asking you to add “tags.” When you start to type a tag for your post, Tumblr will automatically add a hashtag to the front of it. This is incorporating tags and hashtags in one.
With all these hashtags guides, you will surely get an advantage over your competitors. Using hashtags will allow you to make an impression on a wide social media audience. Though each social media platform has their own rules and guidelines, if you make sure you’re sharing the best content, and making the right impression, you will surely succeed. Hashtags can help you to communicate with followers, drive engagement for your content, and attract a new audience to your brand but it can also pull our brand down if done wrongly. Do the right move.