Are you one of those who would question using social media for your cleaning business? Let’s admit it. It is not like marketing a restaurant where you can post all the appetizing food and nice ambiance. When talking about cleaning business, we think of nasty things so how would that appeal to people? So why be on social media?
Here is the thing. Regardless if you are in social media or not, your customers are there and potential customers are there. They are surely talking about you negatively or positively. If you aren’t there to defend your business, you might actually be allowing your business reputation to die before you knew.
So, how can you promote your cleaning business in social media without wanting to make your audience feel uncomfortable on the gross things that needs to be cleaned? It’s Simple. Do not post nasty things in there plus do the following:
Establish a Professional and Complete Page
You want to make sure that your page has all your contact details and is effectively using graphics. Make sure your logo is there and a banner that represents your service minus the things dirty. Make sure everything is correct from information to spelling and grammar. You can also upload your picture and your staff to let people feel that they are interacting with actual people and not just social media tools scheduling posts on an account.
Get To Know Your Audience and What They Want
How can you even start posting things online when you do not know who your audiences are? So yes, you have to be on the right place and you should know what to say to them through your posts. So to start, if you’re brand new to social media, go online and find potential customers on social media. You can also check out competitors on how they are getting likes on their pages. Then, start sharing content to the potential customers, liking or commenting on what they put out, and eventually, you will come to their attention.
After establishing connection, you can then begin to put together content on a regular basis. Upload images and videos with catchy captions. You don’t need to upload the actual cleaning but instead add trivia or tips. You can write articles and blogs that will get their interest while getting to know your company. Also, do not forget to use customer testimonials. This is so powerful if no one has posted any review on your page yet. Again, you don’t need to post anything disgusting.
Time is Crucial. Be Consistent and Respond
A key to any social media management for business to be successful is to be consistent. Don’t post something engaging today and followed by another after two weeks. That’s not how it works. You can post on social media high times everyday or even just once a day. You don’t want to break the connection that you made in once extremely great post just because you didn’t ‘show up’ for days. Time is very important to build trust so be consistent.
Time is also very important in terms of responding. Make sure that you respond to any praise and appreciation posts. They are not necessarily posted on your social media page or sent to you as private message so try to utilize hashtags to see who are talking about your business. What’s more critical is to respond to complaints. Yes, there will be times that you will encounter people who have concerns. If you do not respond to them, the problem will spread out like spilled water – fast and destructing.
Highlight Offers and Promotions and Host Contests
Attract audiences and encourage immediacy. Who isn’t attracted by discounts and offers? People love free and discounts so if you are trying to attract people and you are ready to give some discounts, this is very effective. This also encourages immediacy. It’s very important to put the discount in a limited time. Thus, even if they are supposed to have their cleaning next week or next month, they would rather have it now to avail of the discount and promotion. You can give as many discounts and promotions as you can in a month to let them feel that you are ready to offer the service to them with less the value.
Aside from just giving discount coupons away, you can also host contest to engage your existing customers and attract more people to follow your page. Make sure that your prizes are really worth it and something that would encourage them to try your business. A discount coupon prize with give them the chance to try your business and see how good your business is!
Be Social. After all, it’s SOCIAL Media
Your goal in making a social media page for your business should be more than just gaining customers and introducing your brand. The whole idea is to add value to people’s lives, create a community that is loyal to your business and so you are to them. Make them react, share and comment to your posts just like a friend. The main objective is to get your ideal clients to trust you. That trust would result to traffic, sales and even them recommending you to a larger community. Social media is a fantastic way to do this. In time, people will need a cleaning service and it’s a peace of mind to know that they will think of your company first.
With all these tips, start establishing your social media account and dump the thought of social media not essential to your cleaning company. Enjoy the many opportunities and success that will come your way through social media management.
Bonus Tip: If you are new to social media and you don’t know yet its strategies and what works best, do not think twice to hire experts on companies and social media marketing. After all, establishing a page is hard so use paid social media options to help jump start followers and to push really important info like contests or a useful content piece.