If you are on the process of learning about social media management, you surely have come across the term social media influencers. This is a known and proven effective way to introduce brands to the market and spread marketing messages. So what actually are social media influencers? They are people who have the ability to influence the behavior or opinions of others specially in making purchase decisions. They could be a blogger, YouTuber, celebrity, industry expert or a trusted source of information.
Reputation plays such a key role in buyer decisions. People tend to trust peer recommendations over any company advertisement. If you have social media influencers with loyal audiences, a brand mention goes much further than a Tweet from your company account. These followers trust the influencer’s opinion, which is why they follow them on the first place. Working with social media influencers is another step toward humanizing your brand regardless if it’s a big or a small business.
If you think that working with an influencer with the biggest possible followers would yield the best results, you are wrong. Your social media influencers should be unique to your field and product or service. You need to find an influencer who has built a reputation in your particular field of business.
To start, here are tips in finding social media influencers to boost your business sales.
This tool has an influencers and outreach feature that is made specifically for finding the top writers, bloggers and publications in your field using the same keywords you’re trying to reach as well. In the search results, you can easily view the stats of each influencer to have an idea who’s the perfect fit! If you ever need to find who is an expert in your industry, this is the tool as it gives you the option to sort via influencers, bloggers, companies and regular users who might not have the status of an influencer. With this tool, looking for the best influencer for your business is made extremely easy. Just do not forget to check their authority in your field of business. The number of followers gives you an idea of the influencer’s reach, and the retweet and reply ratios inform you about his or her engagement rate.
If you enter specific keywords or phrases in LinkedIn’s search box, you will get results on second-degree connections and those who are directly related to your search. So you can try searching using keywords about your business and you will sure to get some possible influencers. You have to make a research about them to know if they are perfect fit for your business and your objectives. Next step is for you to reach out to them. Try to establish a connection by trying to get in touch with them. You can use results from your research to establish rapport. This will make everything run smoothly as you get to know each other before offering them to be an influencer.
Hashtags on Twitter and Instagram
It is a given fact that Hashtags are very useful in social media marketing and that doesn’t exempt influencer marketing. Hashtag research can help you identify influential users who are already interested in products or services similar to what you offer. They have probably shared something about your brand before. These influencers are more likely to be interested in a partnership with your business. You have to make sure you are using an effective and specific hashtag and then use it to search on Google. You’ll get results from both Instagram and Twitter. You can conduct your research on either of these platforms whichever you think is more suitable for your business.
If you check out the results, you’ll get a list of top photos for Instagram or tweets for Twitter using the hashtag you used. The top posts are usually the ones with the most likes. So choose any one of them and see who posted it. The idea is to find out if that user would make an ideal influencer for your business. Find out how many followers they have and what kind of posts they usually publish. Checkout the responses and comments to see how it appeals to the audience.
Just like how it works in finding an influencer in LinkedIn, once you have seen that the influencer is what you’re looking for, establish connection before giving your partnership offer. Then, based on your agreement, you can send them freebies and gift baskets of your products which they can review and promote on their profile.
Look Into Your Followers
If you are lucky enough, you might have an influencer who is already a user of your brand and is already interested in it. This would be the most ideal way of finding an influencer ad it will take less effort to convince them to work with you and your partnership will be more authentic. Selling your business to them will be much easier as they probably already know and trust you.
Just go through your list of followers on your social media accounts and check out the profiles of users who have around 1,000 followers or more!
With these tips, surely you will find some of the best influencers to partner with. These influencers will also help you engage more effectively with your target audience while you maintain your social media marketing strategies. There are many facets to a successful influencer marketing campaign, but the foundation is in finding influencers who are relevant. Influencers can help you get your brand in the right direction. Remember to think about social media influencer relationships for the long run.
Find the right Influencer and the rest of the process will be much easier, and much more likely to succeed. You can get people who are established in social media marketing for companies to find the right influencer for your business. After all, this will be a lot more cost-saving than any other marketing strategies.