If you are the one managing your business social media, how much time do you spend researching and posting contents in it everyday? Surely you spend a good portion of your 24 hours a day. However, when was the last time you have updated your profile itself.
While it is essential knowing what to post next on your social media, it is equally important to make sure you check these things to ensure a comprehensive profile that will hold the eye of your profile visitors.
1. Accurate and Catchy About Page
An incomplete about page could mean losing some customers who could have turned to loyal clients. Even if they were impressed by your posts but can’t find how to contact you, it will not turn out to be a sale. Leaving a field blank could also be interpreted as unprofessional or lazy. But you can’t write just anything. So, how do you turn social media visit into a sale? It’s important that the text clearly explains what your business is, and what it has to offer.
Also, it’s important to make sure the Bio or About Us is catchy which will encourage people to continue looking at your profile and feed.
2. Linked Social Media Profiles
You want to encourage your followers in one social media platform to also like your other profiles. This is called cross-promotion. Facebook allows you to add multiple links to their websites field. There are also apps which allow you to display Instagram and YouTube accounts in Facebook tabs. LinkedIn allows you to add your Twitter account to your profile. Pinterest allows you to connect both Facebook and Twitter, in addition to having a website field within your profile. Make sure to take advantage of these features.
3. Right-sized Images
Did you just upload a random picture that relates to your business as your cover and display picture? It’s time to check it again. Social networks provide optimal image sizes knowing that these photos will be used in a variety of instances. Here are some of the major sizes you may need:
· Facebook profile picture: 170 X 170 pixels
· Facebook cover photo: 828 X 465 pixels
· Twitter profile photo: 400 X 400 pixels
· Twitter header image: 1,500 X 500 pixels
· LinkedIn profile photo: 400 X 400 pixels (minimum)
· LinkedIn custom background: 1584 X 396
· LinkedIn cover photo: 974 X 330 pixels
· LinkedIn banner image: 646 X 220 pixels
· Instagram profile picture: 110 X 110 pixels
· Pinterest profile picture: 150 X 150 pixels
4. Consistent Profile Photos Across All Channels
Having consistent profile photos will increase your chances of having people follow you on different social networks. Profile photos are your key for people to ‘recognize’ you.
The more people see your logo, the greater the possibility they will remember you even if they are quickly scrolling through their feeds.
5. Photo and Post Tags
When was the last time you scanned the tagged photos and posts on your profile? Have you tried getting rid of unnecessary and inappropriate ones? Now is the time to do that and keep your profile professional. Making sure you are only tagged on photos that are relevant to your business goal projects a more professional image on social media.
Different social media platforms also offer you ways to customize photo tagging on your profile. Go check your photo tagging settings, making sure this reflects your social media policy.
You also don’t want to stop photo tagging totally on your profiles as tagged images are valuable for engagement purposes, providing additional photos of your product for anyone scanning your profile.
6. Keywords to Your Profile for SEO
Make yourself discoverable in that field. How? Use ‘keywords’. People want to do things quickly and instantly. If they want a product or service, they simply search for it in Google and other search engines. What you want to happen is to improve your SEO through your social media profiles. Believe it or not, simply adding relevant keywords to your social profiles can go a long way to helping you get there.
Identify the terms people search for the most when they’re looking for a professional in your industry. Insert those keywords into your social media profiles. These terms should appear in your LinkedIn job title, job description, and skills. It should appear in your bio copy, in photo names, interests, experience, and just about any other category. Make sure that the keywords are there logically and professionally.
7. Working Links
Broken links are NO, NO in social media. These are not only confusing for users trying to learn more about you, but also a waste of space. Make sure every link on your social media profile is working by clicking on them. A link on your social media profile might be used as a CTA, a redirect to your website, or to point someone to your business’ landing page.
Someone clicking a link on your social media profile means they are interested to find out more. A broken link will surely destroy the credibility of your brand’s social media presence. You can avoid this by doing your being diligent when posting any kind of link.
8. Pinned Posts
Pinned posts gives you control over the first things people see when they look you up on your page. This option is available in Twitter, Facebook, and LinkedIn.
You may use announcement posts or posts that went viral or earned most engagement to pin. You have to choose a post that promotes a strong piece of content—whether that’s an important message, landing page, offer, blog post, video, or other media asset. Do not let this feature go to waste.
9. Positive Reviews
Recommendations work better than advertisements. Having positive reviews on your social media profiles can go a long way in earning people’s trust and increasing your chances of turning strangers into followers, and followers into business.
Write messages to a few of your brand advocates or friendly clients, asking them to leave you positive comments. Use these positive comments as posts or pin them on your profiles. Bottom line is, highlight them.
By checking, updating, and tweaking these things in your social profiles, you are making a huge impact in growing your small business. You get to have the chance to encourage followers to avail of your product or service over your competitors. If you want to keep up with the new ways to improve social media profile for business, make sure to get a trusted social media practitioner to update your profiles and manage your accounts.