It’s not a secret that among today's most potent solutions for connecting and building brand awareness is social media. This is also a perfect place to interact with old customers to keep their trust and loyalty. Thus, it could be the most powerful tool any business owner can use nowadays to quickly and easily drive sales.
Making the most of social networks isn't simply about driving more likes or page views. We need to keep in mind that more than those short term goals, it's about finding better ways to engage audiences and convert their enthusiasm into tangible sales. So how can you use social media to make sales? Ask yourself these questions:
Where Are My Clients And Prospects?
First and foremost, social media utilizes a lot of platforms. Your clients and potential customers are not in a single place. You have to know what social media sites are they actually using. You need to know this to determine which space you need to utilize for connecting and interacting with them. In simple words, you need to find out where your market is having conversations, and then go there.
Although Facebook has the largest population, it doesn’t mean that your customers are there. It's also important for businesses to consider tools like Instagram and Pinterest along with their Facebook strategy to increase visibility and sales. These are the platforms that you need if you are targeting customers who are into visuals like images and videos. On the other hand, LinkedIn is the place for professionals. It is the platform to use for sales of business-to-business products or services. Use it to connect with people at big corporations that might be interested in your product or service. If you want to listen to quick and real-time feedback for customers, use Twitter.
How Do I Connect With Them?
Be personal and act natural. Have a personal account, have conversations, and become acquainted with the norms and expectations of the community. Show them that you are likeable and trustworthy. Show your network that you’re an amiable, trustworthy resource. Make sure that you are not being annoying by overly presenting yourself as the ‘perfect’ person.
The best way to connect? You should not simply post about what you are offering as a business but you should be engaging with your followers. You have to share images and posts that appeal to the lifestyle of your end-user. If it applies, you can have blogs, live chats and comment sections on websites to generate leads.
Monitor and listen to what your audiences are saying and you will eventually be able to engage in a meaningful conversation with them. Once you develop a relationship, that is the time you can tell the prospect how your product or service might be something they want or need.
Remember, you are not supposed to only do social media management but community management at the same time.
Who Else Do I Need To Know?
Build relationships with influencers and social media celebrities. Most consumers are influenced by the recommendations made by these social media celebrities. Social networks are a terrific opportunity to gain more followers with the skills influencers has to offer. Did you know that 92% of consumers trust recommendations from individuals that they don’t even know over brands? That’s the reason affiliate marketing is one of the hottest strategies for bloggers to make money online.
So you have to follow, connect and interact with these individuals with profiles that match your clients’. Conduct a search on each social media website to find people who are talking about your industry or using related keywords. That’s where you start to interact through commenting on their posts, retweeting, or sharing something they say. In that way you are building connections with people on the same industry as you are and that will surely make things easier.
What Else Can I Do?
While social media could be used for free with very wide opportunities, you have to keep expanding your horizons. You can try paid social media marketing. Different social media sites offer ways for you to advertise your product more through launching paid marketing campaigns. The number of marketers leveraging promoted posts on Facebook has risen by 80%, in the last two years. You may want to start it with Facebook as it is easy and affordable.
Next, you have to engage in conversations. Let us start with contributing to existing conversations about your brand. Look for conversations that were initiated by costumers. You can start by listening to what people are saying about your brand. Next, you can start responding to explain your side if it is negative or you can further build interaction if it’s positive. By doing this, you add value to your business and possibly gaining the approval of customers. On the other hand, you can initiate a new conversation. You can create a Facebook group or post a tweet related to your product or service and invite prospects to join. Then, send targeted messages to members who are active within the group. Do the same process to establish relationships!
Now that we’ve answered your major questions in using social media in achieving bigger sales, make sure that you use it wisely. With prospects, customers and competitors all over social media, if you don’t use it properly for your business, you might regret it forever. Embrace it and watch your sales grow or ignore it and get left behind. It’s that simple.
If you find yourself in a situation where you want to embrace it but you’re not yet confident or you don’t have time, keep in mind that you are not alone and there are a lot of companies using social media marketing team to build their names in different social media sites.