Internet marketing is something that businesses can’t resist and it has been an essential part of everyday life of consumers. What internet marketing entails is actually maintaining a solid social media presence. One could hardly imagine having internet marketing plan without social media. So if you go ask a bunch of people on what are their thoughts of internet marketing, they will tell you about Facebook, Twitter, Instagram, LinkedIn, YouTube and so on. While they might be aware of other internet marketing methods, social media just play a major role in it. It’s time to get to know the role of social media in maintaining an effective internet marketing strategy.
Building and Maintaining Trust
Trust plays a major role in establishing a business’ name. We all got to gain customers’ trust in order for them to make a purchase. Social media presents a unique opportunity for both large and small businesses to build and maintain trust. It gives a unique opportunity to interact and respond to customers in real time. Businesses can even select a target demographic they want to engage with. All these will contribute in building the trust needed to turn followers to customers and loyal community. Thus, trust is the bridge between company and social media with the community.
Internet Search Engines
All businesses would give it all to get their websites and brands on top of the list when people search for keywords related to their business line and brand. Who wouldn’t want that if they know that it’s very unlikely that people are checking the second and succeeding results page? Let us take Google as an example. It is taking content generated from social media very seriously. Its algorithm incorporates content from social media into its search results. Yes, they have developed a way where social media contents can be utilized to maximize search engine ranking. This means a business’ social media presence or the lack of it may directly affect how relevant they are online. Therefore, businesses need to actively support their social media accounts on a consistent basis. The more content a company generates through social media, the more authority its brand can receive in its market.
Website and Social Media
When considering what content to post on your social media, you can publish blogs, videos and articles on your website and post the link with effective visual and caption on your social media account. You can also boost the post and get more views. This is an effective way to give information to your customers while driving traffic on your website. Remember social media supports instant messaging thus your customers can talk about your blogs, articles and videos and this can drive traffic on your website real time!
Social Media is a Must
In the early years of traditional marketing and early years of social media, it may be true that having a social media is just optional. But now, those days are long gone. Businesses have already realized that social media are actually driving potential customers to become paying customers. It is now inevitable and today, it is clear that a strong web presence on social media can drive more traffic to websites than traditional search engines. So if you are ones of those who are still thinking that it’s just an option, think again. Do research and see results and stats that will prove you wrong.
Spending on a social media campaign is a great investment to have visibility on the whole of internet and of course, this will carry on offline market. It is truly mind-blowing how much of a reach social media has when incorporated with some techniques. Imagine how much you can save when you spend on social media ads and campaigns compared to millions of investment when you do it the traditional methods. Moreover, investing on social media campaigns will give more worth to your money because it can give you the opportunity to reach to a wide variety of audience and at the same time select those that would probably turn to buying customers. This is an opportunity that was not offered before the traditional media.
Nowadays, internet marketing campaigns are now inextricably linked to social media. This linkage is here to stay and is so tight that working on social media presence is much needed. Proficiency in social media is not another check mark on a digital marketing to-do list. Rather, it is a wonderful opportunity for small and medium-sized companies to take control of their brand, interact with consumers, entice prospective customers, fix mistakes, learn, grow, improve, and strengthen their position on the internet.
Another thing linking internet marketing and social media marketing are hashtags. Hashtags are utilized on most social media platforms. This allows easier search of the product or service a business is offering. This is also a way for businesses to be a part of the trend and drive traffic. Yes! Hashtags are used to drive traffic on sites because they affect the visibility of your sites. So next time you post a content on social media, you can get website visits though hashtags.
Now that you know the tight relationship of social media and internet, you need to make sure you will manage your accounts very well. Get more organic traffic on your website through high rankings on search engines. Conquer the world of Internet through the power of social media. Get more people engaged on your social media pages and build the trust needed to be a successful business in this world of competition.
Even if you have already understood the connection of social media and internet marketing, it is still important to keep in mind that Internet or Online Marketing still needs to be maintained through offline marketing and community management. Any effort done online will be useless when not supported by quality products and outstanding services. Remember the customers are enticed through social media and online marketing but it’s definitely the business product and service itself that will make them stay. Prioritize social media management for your internet marketing plan or at least get professionals who has the required experience on social media marketing for companies.