Are you looking for ways to improve your social media marketing but you feel like you have run out of ideas? Are you losing hope in getting your spot as a small business in this world of giant businesses? How about this, have you looked at how your competitors are using social media? If not, perhaps you should start now. Getting a glance on how your social media marketing compares to similar businesses is a great avenue to improve and build new strategies this is called Competitive Analysis. Here are some tools to help you in getting to know more your competitors and gather data to analyze their activities.
1. Google Alerts sends reports right to your inbox. If you want to know every single time your competitor is mentioned online, whether as a link or simply a mention, you’ll get that report. You can monitor keywords as well!
2. SocialMention tells you what’s being said about that term you searched. You can see how many times and how often it’s mentioned and you even can subscribe to an RSS feed for that term, so you never miss a beat.
3. Topsy looks up your competitors’ tweets and gives free information when you type in a site. You can see how many tweets that company had, a list of those tweets, and which tweets were influential.
4. Marketing Grader gives each of your competitors an overall score based on social media activity, blogging success, SEO, and lead generation. It’s fun to see if their score fluctuates and then to notice if your score does the same.
5. Competitive Research & Keyword Research Gadget gives information about your competitors once you’ve placed it on your site. In other words, it’s more of a “gadget” than a tool, meaning it’s a little button you can use to find information.
6. InfiniGraph tracks what is trending in your social media circles by focusing on your specific industry. The idea behind this tool is that you “use the power of your audience to know what content and brands are trending with them.”
7. Instapaper saves web pages for later to read on your computer or mobile phone. When it comes to spying on your competition, it’s incredibly helpful to know who your competition is, and this tool will help save contents from competitor sites that might be of use to you.
8. Monitor Backlinks allows you to follow different competitors’ backlinks and have them sent straight to your inbox, with a description of which are the highest domains and which are the lowest. You have a dashboard you can look at and compare your results. Use it to look at links your competitors are earning.
9. SEMRush specializes in competitor data. You can visit the homepage and type in a competitor’s website and immediately get information regarding organic keywords and rank, ad keywords, and traffic. The best part: it all comes to you in a graphic format.
10. SpyFu lets you know which keywords your competitors are targeting, both in organic search and in AdWords. You simply type in your competitor and you can download an entire list of these keywords.
11. Website Review from WooRank helps you track and optimize your website based on the results your project. If you want to spy on competitors, you can check their potential projects.
12. SimilarWeb allows you to get traffic insights for any website. Get global rank, country rank, and category rank of that website, along with a nice graph that shows the weekly number of visitors in the last 6 months. You can see how many leads come from social, search, referrals, display ads, and many more.
13. Compete Digital Marketing Solutions gives you access to competitive rank and unique visitors when you type in a domain. You can also export the CSV to help get your whole team involved.
14. What Runs Where has some great features for watching your competition. It supports over 40 ad networks across several different countries and allows you to track a list of your competitors. You then get an alert every time that competitor launches a new ad or publishes new content.
15. Open Site Explorer allows you to follow your competitors’ link-building efforts. You can see who is linking back to them regarding PageRank, authority/domain, and anchor text. You also can compare link data.
16. Alexa has been rating websites for a long time. This tool does it all when it comes to spying on your competitors and is an excellent resource if your competitors are international.
17. Simply Measured offers everything you possibly could want to know about your competitors – trends, traffic and conversions, analysis, social media, etc. There are 35 different reports you can access.
18. Majestic SEO allows you to download the link profile for any of your competitors’ sites. This means thousands and thousands of links will be right at your fingertips.
19. The Search Monitor offers great information. It focuses solely on competitor data. Also, it allows you to monitor affiliates and trademarks. It monitors results from Google, Bing, Yahoo, YouTube, and Baidu along with blogs, websites, forums, news, mobile, and shopping.
20. iSpionage allows you to type in a competitor and see the best performing keywords for organic as well as for PPC, and how much the competitor spends on both organic and paid search. You can see the competitor’s most effective ad copy, and you can look at graphs that compare all of this data.
Now that you’re equipped with some of the strongest tools to monitor and analyze your competitors’ presence across social media, it’s now time to think about some of the top content you saw that blew you away. Innovate and apply them to your strategy.