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We publish latest tips and tricks to help you manage your business on social media.
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Social Media Management to Grow Your Dental Service

18/12/2017

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​Do you think that your dental service is excellent but you’re not getting enough customers who should be enjoying it? In that case, you may want to use prevailing social media platforms to attract and gain more customers. Firstly, you have to decide which social media platform you will use. Create a page or account for your business and share relevant and timely posts regarding your brand and line of business. Invite people to like our page. They could be your family, friends, neighbors, employees, or colleagues.
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Make sure you post about things of interest to your target audience. Give tips and ask questions to understand them more. Be surprised with how social media could change your business and its reputation. Here are ways that you can grow your dental services on social media:
Facebook
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Facebook Ads
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Get exposure to thousands of targeted prospects with some steps. With the large population of Facebook, you don’t want to miss any chance to advertise your product to specific audience that would more likely turn to customers. With all the features of Facebook ads, there is much more chance of selling them your service. Do not underestimate the power of Facebook ads in putting your business in front of the target you have.
​Targeting is one of the best options you can get on Facebook ads. You can choose specific zip codes and even target the audience by their interests. You can stay in control of what the demographic is for that target. With Facebook ads you can find your ideal audience online and get your ads go straight to them with amazing precision. 
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Facebook Contests
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​When talking about FREE stuff, people couldn’t just resist looking at how to get it. Thus Facebook contests are a great way to not only engage existing fans and followers but also attract new ones. Researches and other businesses have already proven the effectiveness of this strategy.
​You can host contests like photo contest, caption this contest or even an electronic raffle for those who will like your page. In terms of hosting contests, you want to make sure you are using the prizes to your advantage too. Give away prizes related to your service. Let winners get a free cleaning for example and hope that after that free cleaning, they will become a regular customer. 
​Exclusive offers
​To grow more your online presence, give offers and deals exclusive to followers. Simple service discounts would do. Say for example, all Facebook followers can bring someone on their next dental appointment and they get 20% off their dental service. This means you’re still getting paid and winning new customers.
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​Facebook Video
​Since you are offering a service, it would be very helpful to utilize the free uploading of videos on your Facebook page. We all know very well that most people are visual learners so videos are perfect way to let them see what you can offer. On your videos you can show services, facilities, employees and even products if you have any.
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​You might have already noticed that Facebook is now playing videos automatically on newsfeeds. That said, more people are actually watching and engaging on the videos businesses post. Users can like, comment and tag their friends on these videos. This means even more engagement on your page.
Instagram
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​On this largest photo sharing platform, you can definitely show the world how your clinic operates and how well you deliver your services. You can definitely share tips to these audiences should take care of their teeth through pictures. Let them see your office and your team through photos and shot video clips. Also share photos of satisfied customers and heir smiles!
​Just like in Facebook, you can also advertise on Instagram with the help of sponsored ads which are free! You can create ads on Instagram using ad creation, Power Editor or the ads API. Instagram focuses on showing ads to those users who are relevant to you according to information about what a user does on Instagram and Facebook. Thus, if you want to get more customers, you can try using the sponsored ads feature. 
Twitter
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​If you are the type of professional who wants to be available for patients and client all the time, you can effectively use Twitter for that. One very important way that twitter can be used by dentists is to help those suffering in pain up to the minute and so they can give real time advice and even book an appointment to check the patient in person. 
​Another effective way to use Twitter is to tweet live invitation. Schedule a specific time that you will go live. Choose a specific topic that you will cover for that live contact with your followers. Get people tuned in on that time and answer questions and give tips.
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​You can also utilize Twitter Advanced Search to respond and interact with possible clients. You just have to type in words in different combinations that bring up tweets you can respond to. In this way, you can find folks in pain or with certain issues on their teeth. Isn’t that a fast and easy way for you to reach local people having an issue right there is real time?
Google+
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​You might have been ignoring Google+ as a social media site but you will be surprised with all the benefits you can get from it. Google+ gives you the opportunity to be recommended based on your reviews and your location as well as who is in your circles. Anyone can see your posts without a ritual to do it. Google+ offers more opportunities such as users will have the reviews and photos from people they already know highlighted when they search for a dentist. That means once someone has reviewed you—when someone they know searches for a dentist you’ll pop up highlighted right there. You can acquire more new patients; drive more traffic to your website and give a pretty big boost to your local ranking.
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​Right now, you have more chance to be the big fish because the pond is still small in your arena. Most dentists will have a website and Facebook but not a Google + page. So get there first!
​To make sure you stand out from the rest of Dental Services, seek help from social media marketing services company. You will see an amazing increase of customers in your clinic.
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Hashtags and Different Social Media Platforms

18/12/2017

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​hash·tag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.
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​In one way or another, you have surely placed a hashtag on your social media posts. Be it for the purpose of going with the trend or for traffic purposes. What you might not be considering is that the proper use of hashtag would also depend on the social media platform you are using.
​When hashtags are used incorrectly, people looking for content similar to yours would have to dig through irrelevant, miss categorized content which means probably using a potential client. Therefore, hashtags are a lot more beneficial when you know what you’re doing.
​If you want your content to be accepted by your intended audiences, use specific hashtags. Specific hashtags make targeted the audience more engaged resulting to better content acceptance. You can even use a branded hashtag which is created specifically for your business and brand.
Hashtag has made a long way from Twitter. Now, each social network has adopted it and uses it differently. Reinforce your social media strategy with this guide on proper hashtag use.
Twitter
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​To start, let us take a look at how you should effectively use hashtags on Twitter. Since this is the platform that used hashtags first, it is easier to understand the concept on this platform. With the use of hashtags, one could be directed to a list of tweets on trending topics or topics the user desires to learn more about.
​Tweets with one hashtag generate the most engagement and engagement drops when you use more than two hashtags. This may be because people assume too many hashtags indicates desperation from the one who posted the content. It could also be interpreted as done by bots instead of a real people and business.
​You will see a search bar on top of the twitter app where you could search for your desired hashtag. You can also visit the trending topics page or simply click on a hashtag you see on your feed.
​As long as your profile is public, you can initiate treads on a topic and you can also find people who are talking about the same topic. This brings about engagements on posts.
Instagram
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​Hashtag in Instagram is a totally different. An Instagram hashtag collates all photos with the same hashtag into one page. One can use this to get an idea on how a place, service, product and others look like. One study found that Instagram posts with at least one hashtag have 12.6% more engagement than those without.
​Just like in Tweeter, you can use the search icon to search for the hashtag of your interest. Or if you see a post with that hashtag, you can simply click on it. On the hashtag page, you’ll see all the photos with the same hashtag used. This is a great opportunity for brands to appear on trending topics related to the service they offer.
Studies about the optimal number of hashtags to use on Instagram vary so it’s best to try it yourself and discover what best works for your business. Instagram limits hashtags to 30 per caption or comment so that is something you need to keep in mind.
Facebook
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​Finding hashtags on Facebook is similar to Twitter and Instagram. You either click on a hashtag you see on your newsfeed or search for it using the search bar. Although you can find them the same way as the other platforms, hashtags work differently on Facebook. With profiles being mostly private, the hashtags most people use on their posts are not discoverable to the public. The hashtags you use are only discoverable for your friends and followers. Thus on Facebook, most public hashtags belong to influencers or brands.
​If you are using Facebook hashtags to gain engagement on your business, the optimal number of hashtags on Facebook is 1-2 hashtags per post. Moreover, hashtags with 10+ characters receive good engagement.
Pinterest
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​As one of the most used sites for image based research, it is important to know how you can use hashtags on Pinterest. The main thing that you need to bear in mind when creating hashtags on Pinterest is that they aren’t searchable on Pinterest, so you’ll need to have the keyword to find the content. Also, they’re only clickable in a Pin description. 
YouTube
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​YouTube do not utilize hashtags that much because of the platform’s “keywords” option. Hashtag is used mostly in the comments section of each video in YouTube but not often on descriptions . Users can leave comments with hashtags, which will then click through to a page with videos that contain that hashtag in their title. 
LinkedIn 
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​LinkedIn is one of the latest major social networks to experiment with hashtags. With the site’s ability to build connections, you don’t want to miss the opportunity to use hashtags with it. However, hashtags only work on mobile, and thus, they look a bit strange on desktop.
Tumblr
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​Tumblr is used by brands that want to spread blogs and more details about their business. When you’re creating a post on your Tumblr page, you’ll see an area at the bottom asking you to add “tags.” When you start to type a tag for your post, Tumblr will automatically add a hashtag to the front of it. This is incorporating tags and hashtags in one.
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​With all these hashtags guides, you will surely get an advantage over your competitors. Using hashtags will allow you to make an impression on a wide social media audience. Though each social media platform has their own rules and guidelines, if you make sure you’re sharing the best content, and making the right impression, you will surely succeed. Hashtags can help you to communicate with followers, drive engagement for your content, and attract a new audience to your brand but it can also pull our brand down if done wrongly. Do the right move.
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Tools to Schedule Posts on ‘High Time’

11/12/2017

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​No one could deny the effect of social media on our society as a global entity on this technological era. One of the most transformed aspects on this revolution is how we run businesses. Needless to say, we have to incorporate social media platforms in marketing our business. This also implies that to succeed with social media you must be reactive and proactive with your followers. Make updates and be updated at the same time. This is very ideal until you realize it’s easier said than done. You will soon realize how it can be so difficult to plan your day to post content on social media at the optimum time. Since all you want is to gain maximum exposure and interactions, one way to make this process easier is to plan and schedule your content promotion.
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​Good thing, there are tools designed to help by allowing a marketing team to plan what social media content they want to promote and when, without having to manually set reminders and log in to social media at specific times. There are quite a few well-known social media scheduling apps available to give you convenience. All you need is the right program, and there are plenty to choose from.
HootSuite
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Supported Social Media Platforms: 

Desktop and web-based: Twitter, Facebook, Facebook Pages, LinkedIn, Ping.fm, Wordpress, MySpace and Foursquare
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Mobile: Twitter and Facebook

​One of the most helpful social media management tool is Hootsuite. It gives a variety of assistance to social media managers and makes the workload so much less. In terms of scheduling, it has a clever feature called “Autoschedule” which chooses a scheduling time based on your previous social history that schedules your updates to give them the greatest chance of being seen. If you have multiple accounts set up on Hootsuite you can use this feature to avoid the same update appearing on all your accounts at once.
Hootsuite also has the Hootlet chrome extension where you are able to schedule updates whilst browsing relevant information, with the ability to automatically schedule a social update to appear at an optimum time. This is such a powerful tool in terms of scheduling and other social media management activities.
Buffer
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Supported Social Media Platforms: 

Twitter and Facebook

Schedule 10 social updates at once (unlimited schedule for the paid version). If that still is not enough to impress you, it also provides you with ready-made updates that you are able to use on your own profiles that link to relevant industry news all you need to do is check if these are relevant to your business. Also, you can instantly create an update and make edits on page titles and URLs you are browsing with bookmarklet. This works like Hootlet.

​Aside from scheduling posts, Buffer also allows you to set up a predetermined schedule for consistent promotion at optimum times. You can also distribute content promotion across multiple accounts you have.

LaterBro
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Supported Social Media Platforms: 

Twitter and Facebook

Log in to LaterBro using either your Twitter or Facebook information. This tool allows you to schedule updates on your pages and add more social accounts. You can add multiple Twitter accounts but it is limited to one Facebook account.
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Plan and schedule updates. You can select where your contents will be posted and also when. If you scheduled a particular content to multiple accounts, LaterBro would allow you to revise them separately as they appear separately in the queue. You can even mark posts as recurring daily, every other day, weekly, every other week, monthly or annually on Facebook!
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SproutSocial
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Supported Social Media Platforms: 

Twitter, Facebook and Google+
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This tool is not free and is mostly utilized by bigger businesses for its more advanced features. It is used to monitor social interaction and engagement. Of course you can use it for scheduling posts with a clear overview of response rates, follower demographics.
Agora Pulse
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Supported Social Media Platforms: 

Twitter, Facebook and Instagram
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In just one tool, Agora Pulse lets you schedule content for Twitter, Facebook, and Instagram. This makes it a lot more convenient as all scheduling take place in one place. Plus, Agora Pulse has dynamic reports for all three social networks. You can market content and run promotions from Agora as well.
Social Oomph
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Supported Social Media Platforms: 

Twitter and Facebook
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Make postings automatic too with SocialOomph. It helps you schedule content on Facebook and Twitter automatically. Socialoomph has a number of premium options that allow you to schedule photos, use Facebook, and LinkedIn. It is one of the most powerful social media management tools on the market. 
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EveryPost
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Supported Social Media Platforms: 

Mobile: Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr
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EveryPost lets you schedule any customized content you made. Make sure to make appealing and relevant  visual contents, This tool supports wide array of social media sites: Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. EveryPost is useful for posting from your Android and iPhone devices.
​Crowdbooster
Supported Social Media Platforms: 

Twitter and Facebook
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Schedule unlimited Tweets and Facebook posts with Crowdbooster. Load your Tweets and posts in this tool, and use the optimal time insights to give your audience consistently engaged with your great content. Do the analytics automatically on a consistent basis. 
TweetDeck
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Supported Social Media Platforms: 

Twitter
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TweetDeck was acquired by Twitter Inc. and integrated into Twitter's interface. This allows you to simply schedule tweets for a later delivery rather than immediately. Use the time you saved from posting at different times of the day in other productive strategies for your business.
​With the unlimited opportunities the internet provides, social management tools continue growing in popularity, and scheduling social updates is just one of the great features that many of these tool come packaged with. One thing to keep in mind is that scheduling your posts will be useless if you don’t choose the right time. To make the most of the content you promote, you will want to update your social profiles at a time where you have the widest audience. To achieve this, you will need to analyze when your updates get viewed, shared and replied.
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​To make sure your business is utilizing these tools properly, you may get a social media promotion company to do the job while you wait for your social media account to earn the needed sales for your business.
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Social Media for Real Estate Agents

10/12/2017

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​Every real estate agent knows that they need to get in front of the clients but expert real estate agents use multiple online channels to market their name, business and listings. One of the most effective if not the most effective online channel nowadays is social media marketing. For real estate agents, this can set your business apart from the competition and it will get you as much closures as possible. This will be a great leap on your marketing strategy and will reinforce all your real estate marketing efforts.
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​You just need to remember to use social online like you use socialize offline! Here are few social media tips for real estate agents to try in case you haven’t started or use these to further engage your clients if you have already taken the first steps. 
Facebook
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​Make a professional-looking real estate agent page. You have to do this to give an impression of authority and competence. You don’t want your possible clients to turn you down simply because you don’t look like a ‘somebody’. Once you’ve set up a professional-looking page, start with the following strategies:
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1. Show Them Around…all Around
 The best thing about social media is that it is visual and although nothing beats seeing the actual property, you get a chance to give clients an idea about how it looks like. Utilize photos and if possible, videos to showcase properties to the great Facebook population. Showing around should not be limited to the property. Include community to show how the way of life will be if one bought a property from you. You can also include community events and developments. That plays a lot in terms of convincing clients.
2. Be Warm and Welcoming
​If you would be very accommodating and warm to your clients when you meet them in person, you have to make them feel the same in social media. Once they visit your page, will they feel valued and welcomed? Show them that you care. Make your page and posts personalized based on your market and show prospective homebuyers that you genuinely care. Also, make sure to follow up but not too demanding. Ask for updates but keep an eye on signals.
3. Invest and Geo-Target Ads
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​​You don’t want to miss the vast opportunity you can get from investing in Facebook ads. You also don’t want to miss the opportunity to maximize that investment so you have to geo-target your ads. Target your ads very specifically and make it visible to Facebook users in your geographic target market.
4. Follow 80/20 When Posting
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​You don’t want to be annoying in terms of what you share online so the golden rule in social media is 80/20. Post 80% of your content about things your customers will be interested about such as lifestyles, tips or updates. Then post 20% of your content about you and what you offer. While you don’t want to be annoying, you also wouldn’t want the audience to forget what your business is all about.
You can post your listings and make it accurate and complete. Don’t forget to keep it simple and professional. Highlight the unique selling proposition of your listing and don’t forget your contact number. Ask questions and encourage them to take an action.
Twitter
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​With the limited characters and actions in Twitter, one could mainly use it for reinforcement and updates. In twitter, you won’t be perceived as annoying if you keep on tweeting so use this into your advantage. Again, make sure still to follow the 80/20 rule and be always engaging. Use links to direct followers to articles and pages that you want them to check.
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1. Share Expert Tips
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​For buyers, you know that they will be very much troubled with the moving so you can share tips and hacks. You can also direct them to articles that will be of great help in the moving process. Give them guidance on how to choose the perfect real estate match and more.
For sellers, give tips on how they can make their listings more appealing without distorting reality. Provide them with useful links that will help them with other needs that are out of your service.
2. Ask Questions
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​Characters in Twitter might be limited but once you’ve asked a question, many will react and engage with it. Make use of this platform to get to know your followers more while earning their trust. It is important though that you ask questions that encourage response and that are related to the business.
3. Use Mentions and Hashtags
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Great deals and successful transactions require appreciation posts. Strategically use mentions (@) to address the person while letting everyone know about the success. This provides validity on your transactions and also proves that you are trustworthy.
Get a wider reach and target specific people who are interested about the same subject matter. Make sure to use only relevant hashtags and don’t overdo it. 
Get a wider reach and target specific people who are interested about the same subject matter. Make sure to use only relevant hashtags and don’t overdo it. 
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Conclusion
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​Social media can build trust, and spread your marketing through friends and friends of friends. Always use it effectively while it is free and available. Aside from Facebook and Twitter, you can also open accounts on Pinterest and utilize appealing photos to drive people to your site or page. Use Instagram to share images to all its users and get them witness your expertise. Use LinkedIn to connect with clients and other professionals in the field. If possible, use YouTube to give a more vivid look at your listings and quality of your work. These are all great ways to make engagements and attract clients. 
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Getting familiar with how your community engages with you will make it easier for you to figure out if a new marketing idea is for you or not. Apply these tips and always treat clients warm personally and virtually.
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Never forget that social media, although a very powerful tool to market yourself as a real estate agent, it will not do all the job for you. You have to move, compliment social media engagements with personal interactions. Build a good reputation and always treat your clients right. If you want to be on top of your competitors, it’s best to check top social media companies to help you with the endeavor.
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Amazon, Social Media and Spark How Amazon Uses Social Media

7/12/2017

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​When talking about the world of online retailing, the name Amazon would always be on top of the list. Wondering why? Let’s just say it’s because they have over 304 million active customer accounts worldwide and 171.83 million unique monthly visitors to Amazon sites. Furthermore, a $45.73 billion brand value.
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With over 20 years of operation, Amazon has not just been trying to establish a shopping site but instead a community that is customer driven. This community has been extended further from their website to their social media accounts. So what do you think is the strategy of this online giant when it comes to managing their social media accounts? This company knows exactly how to aid social media provides in attracting more customers. They use this space to interact, communicate, respond and engage with their customers. Making social media a priority is important to create a remarkable internet marketing strategy. Not every social media platform is right for every business but there has to be a few social media platforms that can help promote your business if you do it strategically. 
​Let’s get to know more on how Amazon use five of the widely used social media platforms and get ready  to be blown away with their own social media platform. Try to learn as much as you can and apply it on your own business.
Facebook
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​Obviously, they use Facebook to market the A to Z products that they are offering to customers and we are talking about over 28 million likes on their Facebook page! That was made possible because of their promptness to respond to overwhelming amount of comments left on their posts. They also respond quickly, politely, and, if appropriate, throw in a little humor.
​They also strategically use the different events and holidays of the year to engage more customers in shopping! They also promote offers, discounts, deals and sales on this social media platform! 
Twitter
Did you know that you can actually add an item to your cart or shopping basket by simply replying using the hashtag #AmazonCart when you see an Amazon code? Yes! That is how they have integrated shopping to this site. That’s how easy it is to shop. It’s as easy as tweeting or even just reply to a tweet!
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Just like in Facebook, Amazon utilizes Twitter to promote products, engage customers on tweets and announce promos and sales.
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Pinterest
Since Pinterest is utilized to get purchasing ideas, Amazon didn’t want to let this social media go without its presence. That is why Pinterest is considered an extension of Amazon’s main online store.
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Just like in Twitter, buying an item from Amazon through Pinterest is also made easy. If you are browsing on Pinterest and found a pin you are interested with, you can click on it and you will be directed to a page where you can add the item to your shopping cart.
Snapchat
​Have you heard of the Snap Deals? These are quick, exclusive offers and discounts that you have to immediately avail or it will disappear in a snap. A sample Snap Deal would say: “Snap up these deals before they're gone in 10 seconds.” and it would literally disappear in 10 seconds. These one-off style offers lend Amazon perfectly to the network.
Instagram
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Obviously, when talking about Instagram, Amazon uses it to show visually appealing content and products that would encourage shopping to their followers. At times, they also use the platform to give exclusive deals. Amazon simply uses Instagram to increase their brand reach.
​Amazon has possibly seen the limitations of Instagram in the field of online shopping. Unlike Twitter, Pinterest and Snapchat, it doesn’t offer a way to immediately direct followers to the cart thus Amazon Spark was conceived.
Amazon Spark
​You finished reading about the five major social media sites Amazon used but you have to be prepared to get mind blown with its own social media called Spark. It is an Instagram-like shoppable feed. It theoretically provides Amazon users with a way to find new things to buy. Spark makes its shopping experience social as it offers a shoppable feed. You can shop for products without leaving the page.
​When you first visit Spark, you'll select a few interests and the system will create a feed of personalized content from other Amazon customers with similar interests as you. This feed features influencers and publishers to put up posts that feature products in some way or another. Spark doesn't ask you to follow people; it asks you to follow topics, then, Spark shows you pictures of products that align with your 'interests.' 
​If you choose to contribute your own content to Spark, you'll be considered an "Enthusiast" and will get a badge once you post or write a product review. Spark users can also comment on others' posts and give it a "smile" if they so choose -- the Spark version of a Like or Favorite.
​Scrolling on your feed, you see each image that is posted can be tagged with specific products, which appear at the bottom of the post when the user clicks. Clicking on a tag will immediately take a consumer to the product page to add that item to a cart, or even to buy it with one click. This user-friendly flow will make impulse buys a breeze.
If your brand sells on Amazon or if you are planning to do so, you need to take Spark seriously. Obviously, with the structure and features of this platform, it offers great potentials especially for first-movers. 
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While you might have been amazed with the unbelievable social media innovations Amazon did over the years, you have to know that they have also listened and responded to their customers’ complaints, queries and feedback. They know how to deal with existing crisis in social media. They also engaged by offering awesome content that provides value to those who interact with it. Amazon knows about the constant evolution of social media to meet the growing needs of consumers, and Amazon are more than willing to take an active role in that evolution.
If you are looking for the easiest way for your business to grow like Amazon, make sure you ask help from the social media company that has the experience and could provide quality service! 
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Social Media Marketing To Help You Prevail On Salon Business

3/12/2017

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​Just like any other businesses, social media is a great way to market your salon business. It is a great avenue to spread the word about your services and brand. It’s also a great way to get feedback and suggestions. It offers a fountain of new business strategies and ideas. But just like any other businesses, you want to know how to do it and where to start. 
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​In the end, we all want to gain new customers, retain those customers through brand loyalty, and create an interactive relationship with followers. In line to that, let us see how we can appeal to the three giants of social media marketing for businesses: Facebook, Twitter and Instagram.
​Facebook
​With Facebook dominating the web space, it is rare that you would find a customer who isn’t a member of the social media site. Thus, you can infer that being active in Facebook would mean you can share utmost information about your services and promos. You can also maximize interactions with your followers. Make sure you have all the information needed to visit your salon and contact information on your page to make sure you maximize the use of the platform. Aside from that, here are more tips to use Facebook.
​Utilize Facebook Ads
Facebook Ads is a good investment in gaining customers and spreading words about your promos and updates. To better attract customers through Facebook ads, make use of targeting. You are aware that customers would more likely visit a salon near them so target audiences that are near your location. 
​Use Visuals
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​Most people are visual learners so pictures as well as videos appeal more than just plain text when it comes to posts. You can use it to attract customers by showing images of your services and products. Bring the service experience on your Facebook page by showing followers what they can get from your salon.  Effectively use images too on your page such as nice profile picture and cover photo.
Host Contests and Launch Promos
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​Hit two birds with one stone. Engage customers by participating in your contest by having them like your page or share your contents. In that way you are making interactions with them while their friends get to know your salon through your shared post. You can even give prices like discount coupon that will allow them to come and experience your service.
​Instagram
​As mentioned earlier, pictures have great impact. They appeal to the audience most especially teens who are very conscious of their appearance. Same audience enjoy using this platform. So why not maximize this by utilizing Instagram to make positive noise about your business? Since this is the widest used photo sharing app, take advantage of it to share how it actually is to avail of your service. Show your finished product and compare images of before and after your treatments. Here are more ways to use Instagram to market your salon.
Use relevant Hashtags
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​Hashtags are very powerful tool to attract the right customers to your brand. Imagine with just words, you get to draw attention to what’s trending and get people check your page because of that keyword. You can even create your own Hashtag to make your business go viral! You can also include your salon location on your hashtags to attract people near you. Remember when it comes to salon, most people would go to that which is near.
​Photo Contests and Exclusive Promos
​The great thing with photo contests is it allows you to gain followers and engagement while customers actually need to avail of your service to be able to join. For example, they need to avail of your hair treatment and post their photo entry to win. That would make them try your salon and join. Hopefully, they will come back even after the contest. With followers, you can also open promotions exclusively for them that would make them feel special and possibly recommend your page and business to others too!
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​Twitter
​Twitter is simple and posts are limited to few characters, people would most probably read your tweets. Plus, many people love to retweet as they are less conscious in Twitter so there is a great chance that what you post will be retweeted and will get greater reach. Just like Instagram, hashtags are very important in using Twitter because it allows you to target the right audience quickly. Get to know what else you can do to use this space.
​Link to your Site and other Relevant Contents
​Since tweets are limited in characters, you are not supposed to add a lot of information on your posts. Possibly post tweets to get people click a link that directs to your website or promo. Another thing since characters are limited is to post links to relevant articles for your audience. Make sure to always include a short caption.
​Reward Followers
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​Give little rewards for follow or retweets, you’ll be surprised how far this could get you. Create more loyalty with this great experience for your customers. Even for just a small percentage off or few dollars off, your followers will love it!
Strategize your posting schedule
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​Make sure to post contents when your target audience is online. Probably early morning, in the evening or during weekends. Make sure they see your post and have time to contact you for an appointment.
​With these strategies, you can get your community grow and thrive in the business line. It won’t be easy nor fast but it will eventually work. At the end of the day, you have to always accompany these strategies with a great content. Remember that it’s better not to post than to post irrelevant content. 
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​Write engaging posts that customers would want to respond to and will enjoy giving their opinion on. Before you post anything on social media, make sure it is something you feel your customer would want to talk about or be interested in. Good luck on your business!
​If you want your social media page for your salon business to grow the fastest way possible, you may need the help of social media marketing management company. Good luck on your business!
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