“We don’t have a choice on whether we do social media. The question is how well we do it.” – Erik Qualman
Yes you heard it right, if you are a business owner, whether or not to use social media to promote your business is not a question but an expectation. Now, how about small businesses? If you are a small business owner, can you get at par with the business and social media giants? Well, the answer is YES! In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses.
With over 3 billion internet users—and over 2 billion of them have active social media accounts, who wouldn’t want to grab this opportunity to spread words about their business? Get to know how to use social media to make a name online. So here are 10 ways social media can help you gain customers to your budding business!
1. Outspread Brand Name
As a small business this is the most notable use of social media for you. You need to get your brand name across your target market in hope for them to try and avail of your product or service. With the large population of social media, you will definitely get a great amount of exposure!
2. Content Sharing
Sharing contents has never been this easy and fast. It’s just a matter of knowing what the right content to post is. Once you have decided, you would be able to share it real-time. Social media sites tell so much of a business. It is a go-to place for customers who want to learn more about your business. They expect that your social media site offers the most up-to-date information about anything from products, services, or upcoming events of your business. It works faster than giving away fliers and brochures. It’s also more cost effective compared to paying for TV, radio and newspaper ads!
3. Research and Feedback
Social media is definitely an all-in-one place to get to know more about your audience. Discover who they are, what they like, and how they feel about your brand! The best part of it is, you get all these data in real-time! How awesome is that?
No need to be giving away feedback forms or conducting thorough surveys to get to know what your customers want. They could freely express it by posting in social media! To further encourage feedback and engagement, you can post photos and conduct contests that will definitely get them involved. Make sure you use the feedback and data you gather into further improving your business.
4. Geo-target Feature
As what we have stated at the beginning, social media is open to millions of users. The thing is you won’t really market your product all of them. Fortunately, geo-targeting feature is available. This allows you to be able to select the most appropriate audiences for your business based on their location.
5. Competitor Awareness
Without social media, knowing your competitor and monitoring their strategies and performance will be too much of a hassle and expense. It’s will be you least priority. However with social media and its power, you can now monitor and review your competitor’s performance and evaluate their strategies! That would give you an edge and more ideas on how to plan your business strategy.
6. Customer Experiences
Remember that social media is a two-way process so your customers expect that if they have complaints or if they sent you a message they will get a response. Furthermore, they expect their concerns to be resolved as quickly as possible. They can send their grievances through a private message, a post on your page or they can share it as a post of their own. In any case, this is a great avenue for you to show how much you value your customers by making sure you are able to respond and resolve different queries and complaints. This also applies if a customer leaves a positive feedback or if they shared a positive experience. Make sure to appreciate it and be thankful.
7. Run Ads
Compared to the traditional way of promoting a business, Facebook and other social ads are breakthrough! It’s extremely inexpensive with promising results. It also gives you the option to monitor the effectiveness of your ad real-time and make changes to it as you desire. You can also select the specific demographic that you want to target and let them be engaged with your ad. This is a perfect way to reach more people, increase your audience, and grow your business.
8. Higher Converting Leads
It has been proven that having social media presence generates higher leads to businesses. With the engaging contents you post and different activities that involve the target audience, that would trigger their interest to the business. It encourages customers to visit the business website and purchase products or avail of services. It also leads to earning new customers and higher sales. It has also been proven to help in customer retention.
9. Website Traffic and Search Ranking
If your website is not linked with your social media accounts, you are definitely doing it wrong. You have to link them to make sure that your customers get to see the most out of your business. Making sure that your social media accounts and your website are linked, it will increase your website traffic. Not only do social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. That means a higher visibility of your site when it comes to search engines.
10. Build Relationships
Social media just like its true essence is about building relationships and bridging the gaps of communication. It’s more than just sales and profits. Instead, it should be used to know one another and how to help each other to achieve success. It goes beyond customer and business owner but also the community and others that may get involved along the way. It is having the values of a business conveyed to others.
Now that you know how you could be at par with huge names in your industry, go ahead and level up your social media pages. If you are skeptical that you can do it, get a social media expert that can guide you all the way.