If you have been trying to watch over Search Engine Optimization or SEO, you surely have noticed the game-changing algorithm updates and the steady rise of content as king. There’s no doubt social media impacts search engine optimization. Search engines like Google, Bing, Yahoo, Ask.com, etc. do not allow signals from social media sites to directly affect ranking. However, social media gives marketing professionals many ways to put their businesses front and center on search engine results pages. Therefore, there is a need to know the importance of social media when thinking about a business’ SEO strategy.
So, how do social media impact SEO? Check them out!
1. Contents Drive Website Traffic
Knowing what contents will initiate interaction can garner shares, likes and comments. Also it can get audiences check the official business websites. By driving social traffic back to official websites, you’re able to increase organic search ranking. This lends greater authority to your site in the eyes of search engines. That’s right! The more interactions you gain from posting quality contents, the more you can get people visiting your page. That also means getting a higher rank in SEO.
What do you need to do? While making sure your contents are engaging, make sure that you share links to your website. For example, link to your website blogs or services at right frequencies.
2. Social Media Profiles Rank in Search Engines
You have possibly tried searching for your name in Google and found your social media account. That also happens if you type the name of a business in a search engine, its social media site will likely pop up along with its official website. That means, if a company is able to rank not only its website, but its social profiles as well, it will get better potential to beat other competitors in terms of visibility.
What do you need to do? Make sure all your pertinent social media pages for your business are active and consistently engaging with audiences. What’s most important is targeting the platforms that sell most with your prospective customers. It’s also great to link your social media sites with your website.
3. High Quality and Unique Contents Motivate Shares
Whenever you post high quality contents that interest your audience, there is a high tendency that it would be shared. Well, while social shares may or may not affect a webpage’s position in search listings, the shares will definitely increase the possible traffic to your website via the link on the shared content. This also increases the likelihood of other websites referring and linking back your site.
What do you need to do? Make sure you craft high quality content to post on social media every time. People are more likely to link to content they want to read and share themselves. Also always keep in mind the Golden Rules to Successful Social Media Marketing.
4. Social Media Boosts Brand Awareness
Facebook has about 2.2 billion monthly active users during the last quarter of 2017 and you can imagine adding the users of other social media networks. Also, consider that this population is actually growing every single day. If that isn’t enough proof that you can generate brand awareness in it, I don’t know what would. It doesn’t end in there. The more people recognizing your brand on social media, the greater the possibility that they will be searching for your business on search engines once they need your product or service.
What do you need to do? Make sure you know what social media your audiences are in and you maintain a great presence on that platform. Consistently engage with social audiences by asking questions, starting discussions and commenting on news and trends.
5. Social Media Greatly Influences Local SEO
Did you know that search engines are actually considering geography in showing results? They acknowledge that the proximity of a website to the one searching plays a major role in user experience giving way to better visibility based on location. Users actually search for businesses near them. Practical, isn’t it?
Also, the more people review or engage with your business on your social media, the more likely search engines will take notice and incorporate you into local search engine results page or SERP.
What do you need to do? Ensure the geographic information for your business matches across all platforms and websites. Differences in address, phone number or other information could lead to a lower SERP ranking. Also, make sure you always respond to reviews regardless if it’s positive or negative.
6. Social Media Activity Are Tracked By Different Search Engines
God news! While Google accounts for nearly three-quarters of search engine market share, it’s not the only search engine you need to consider. Bing, which is the second most-used search engine, has been clear about how their algorithm incorporates social signals into their search results. Bing looks at the social authority of users, including how many people follow them, when assigning weight to SERPs.
What do you need to do? Get to check the visibility of your business on other search engines aside from Google. Implement plans that will cast as wide a net as possible and make sure you know how to engage in different social platforms well.
While social media may not have a direct connection to SEO, it certainly influences online marketing success. By producing content worth sharing and taking advantage of the platforms available, you can maximize the benefits you receive from social media. Always take into account the myriad ways that people find content on the web and thus higher SEO ranking would mean better possibility to achieve your goals. Also, think about the positive effects that increased traffic from social media can potentially have on search rankings as well as the prominence of social profiles on first-page search results.
The web is inherently social and social media is needed in building relationships, fostering audiences, expressing identity and sharing ideas. If you need any help, find a competitive social media strategist to manage your accounts.