Social Media for Real Estate Agents

​Every real estate agent knows that they need to get in front of the clients but expert real estate agents use multiple online channels to market their name, business and listings. One of the most effective if not the most effective online channel nowadays is social media marketing. For real estate agents, this can set your business apart from the competition and it will get you as much closures as possible. This will be a great leap on your marketing strategy and will reinforce all your real estate marketing efforts.

​You just need to remember to use social online like you use socialize offline! Here are few social media tips for real estate agents to try in case you haven’t started or use these to further engage your clients if you have already taken the first steps. 

Facebook
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​Make a professional-looking real estate agent page. You have to do this to give an impression of authority and competence. You don’t want your possible clients to turn you down simply because you don’t look like a ‘somebody’. Once you’ve set up a professional-looking page, start with the following strategies:

1. Show Them Around…all Around

 The best thing about social media is that it is visual and although nothing beats seeing the actual property, you get a chance to give clients an idea about how it looks like. Utilize photos and if possible, videos to showcase properties to the great Facebook population. Showing around should not be limited to the property. Include community to show how the way of life will be if one bought a property from you. You can also include community events and developments. That plays a lot in terms of convincing clients.

2. Be Warm and Welcoming

​If you would be very accommodating and warm to your clients when you meet them in person, you have to make them feel the same in social media. Once they visit your page, will they feel valued and welcomed? Show them that you care. Make your page and posts personalized based on your market and show prospective homebuyers that you genuinely care. Also, make sure to follow up but not too demanding. Ask for updates but keep an eye on signals.

3. Invest and Geo-Target Ads
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​​You don’t want to miss the vast opportunity you can get from investing in Facebook ads. You also don’t want to miss the opportunity to maximize that investment so you have to geo-target your ads. Target your ads very specifically and make it visible to Facebook users in your geographic target market.

4. Follow 80/20 When Posting
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​You don’t want to be annoying in terms of what you share online so the golden rule in social media is 80/20. Post 80% of your content about things your customers will be interested about such as lifestyles, tips or updates. Then post 20% of your content about you and what you offer. While you don’t want to be annoying, you also wouldn’t want the audience to forget what your business is all about.

You can post your listings and make it accurate and complete. Don’t forget to keep it simple and professional. Highlight the unique selling proposition of your listing and don’t forget your contact number. Ask questions and encourage them to take an action.

Twitter
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​With the limited characters and actions in Twitter, one could mainly use it for reinforcement and updates. In twitter, you won’t be perceived as annoying if you keep on tweeting so use this into your advantage. Again, make sure still to follow the 80/20 rule and be always engaging. Use links to direct followers to articles and pages that you want them to check.

1. Share Expert Tips
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​For buyers, you know that they will be very much troubled with the moving so you can share tips and hacks. You can also direct them to articles that will be of great help in the moving process. Give them guidance on how to choose the perfect real estate match and more.

For sellers, give tips on how they can make their listings more appealing without distorting reality. Provide them with useful links that will help them with other needs that are out of your service.

2. Ask Questions
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​Characters in Twitter might be limited but once you’ve asked a question, many will react and engage with it. Make use of this platform to get to know your followers more while earning their trust. It is important though that you ask questions that encourage response and that are related to the business.

3. Use Mentions and Hashtags
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Great deals and successful transactions require appreciation posts. Strategically use mentions (@) to address the person while letting everyone know about the success. This provides validity on your transactions and also proves that you are trustworthy.
Get a wider reach and target specific people who are interested about the same subject matter. Make sure to use only relevant hashtags and don’t overdo it. 

Get a wider reach and target specific people who are interested about the same subject matter. Make sure to use only relevant hashtags and don’t overdo it. 

Conclusion
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​Social media can build trust, and spread your marketing through friends and friends of friends. Always use it effectively while it is free and available. Aside from Facebook and Twitter, you can also open accounts on Pinterest and utilize appealing photos to drive people to your site or page. Use Instagram to share images to all its users and get them witness your expertise. Use LinkedIn to connect with clients and other professionals in the field. If possible, use YouTube to give a more vivid look at your listings and quality of your work. These are all great ways to make engagements and attract clients. 

Getting familiar with how your community engages with you will make it easier for you to figure out if a new marketing idea is for you or not. Apply these tips and always treat clients warm personally and virtually.
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Never forget that social media, although a very powerful tool to market yourself as a real estate agent, it will not do all the job for you. You have to move, compliment social media engagements with personal interactions. Build a good reputation and always treat your clients right. If you want to be on top of your competitors, it’s best to check top social media companies to help you with the endeavor.