Do you think that your dental service is excellent but you’re not getting enough customers who should be enjoying it? In that case, you may want to use prevailing social media platforms to attract and gain more customers. Firstly, you have to decide which social media platform you will use. Create a page or account for your business and share relevant and timely posts regarding your brand and line of business. Invite people to like our page. They could be your family, friends, neighbors, employees, or colleagues.
Make sure you post about things of interest to your target audience. Give tips and ask questions to understand them more. Be surprised with how social media could change your business and its reputation. Here are ways that you can grow your dental services on social media:
Get exposure to thousands of targeted prospects with some steps. With the large population of Facebook, you don’t want to miss any chance to advertise your product to specific audience that would more likely turn to customers. With all the features of Facebook ads, there is much more chance of selling them your service. Do not underestimate the power of Facebook ads in putting your business in front of the target you have.
Targeting is one of the best options you can get on Facebook ads. You can choose specific zip codes and even target the audience by their interests. You can stay in control of what the demographic is for that target. With Facebook ads you can find your ideal audience online and get your ads go straight to them with amazing precision.
When talking about FREE stuff, people couldn’t just resist looking at how to get it. Thus Facebook contests are a great way to not only engage existing fans and followers but also attract new ones. Researches and other businesses have already proven the effectiveness of this strategy.
You can host contests like photo contest, caption this contest or even an electronic raffle for those who will like your page. In terms of hosting contests, you want to make sure you are using the prizes to your advantage too. Give away prizes related to your service. Let winners get a free cleaning for example and hope that after that free cleaning, they will become a regular customer.
To grow more your online presence, give offers and deals exclusive to followers. Simple service discounts would do. Say for example, all Facebook followers can bring someone on their next dental appointment and they get 20% off their dental service. This means you’re still getting paid and winning new customers.
Since you are offering a service, it would be very helpful to utilize the free uploading of videos on your Facebook page. We all know very well that most people are visual learners so videos are perfect way to let them see what you can offer. On your videos you can show services, facilities, employees and even products if you have any.
You might have already noticed that Facebook is now playing videos automatically on newsfeeds. That said, more people are actually watching and engaging on the videos businesses post. Users can like, comment and tag their friends on these videos. This means even more engagement on your page.
On this largest photo sharing platform, you can definitely show the world how your clinic operates and how well you deliver your services. You can definitely share tips to these audiences should take care of their teeth through pictures. Let them see your office and your team through photos and shot video clips. Also share photos of satisfied customers and heir smiles!
Just like in Facebook, you can also advertise on Instagram with the help of sponsored ads which are free! You can create ads on Instagram using ad creation, Power Editor or the ads API. Instagram focuses on showing ads to those users who are relevant to you according to information about what a user does on Instagram and Facebook. Thus, if you want to get more customers, you can try using the sponsored ads feature.
If you are the type of professional who wants to be available for patients and client all the time, you can effectively use Twitter for that. One very important way that twitter can be used by dentists is to help those suffering in pain up to the minute and so they can give real time advice and even book an appointment to check the patient in person.
Another effective way to use Twitter is to tweet live invitation. Schedule a specific time that you will go live. Choose a specific topic that you will cover for that live contact with your followers. Get people tuned in on that time and answer questions and give tips.
You can also utilize Twitter Advanced Search to respond and interact with possible clients. You just have to type in words in different combinations that bring up tweets you can respond to. In this way, you can find folks in pain or with certain issues on their teeth. Isn’t that a fast and easy way for you to reach local people having an issue right there is real time?
You might have been ignoring Google+ as a social media site but you will be surprised with all the benefits you can get from it. Google+ gives you the opportunity to be recommended based on your reviews and your location as well as who is in your circles. Anyone can see your posts without a ritual to do it. Google+ offers more opportunities such as users will have the reviews and photos from people they already know highlighted when they search for a dentist. That means once someone has reviewed you—when someone they know searches for a dentist you’ll pop up highlighted right there. You can acquire more new patients; drive more traffic to your website and give a pretty big boost to your local ranking.
Right now, you have more chance to be the big fish because the pond is still small in your arena. Most dentists will have a website and Facebook but not a Google + page. So get there first!
To make sure you stand out from the rest of Dental Services, seek help from social media marketing services company. You will see an amazing increase of customers in your clinic.