Since you have decided to use social media to promote your business, how many times have you looked at your competitors’ pages and bigger brand names’ posts and asked: “What am I doing wrong?” Yes, surely you have tried comparing your page with others and tried to find out why everything’s working out very well for others and not with you. You can easily get this found out and resolved with a help from social media marketing experts.
Well, to do it on your own, let us try to take a look at the challenges of social media that you need to hurdle for a successful online business marketing.
Choosing the Right Social Media Platform
With people’s dependence on social media nowadays, having a social media page for your business is no longer optional if you want to get your brand across your audiences. Deciding which platform to build a presence on, however, can be a bit of a challenge. Luckily, if you know your audience, that solves this challenge almost totally. Knowledge on their demographics means knowledge on what social media platform they are active. A great number of followers won’t mean anything if you’re not reaching the right people. You have to target the audience that would most possibly be actual customers.
Developing a Social Media Strategy
It’s great if you already have established your goals in managing a social media account your business. However, that’s not supposed to be the end. You have to have a clear and specific plan to achieve your goals. You must have a social media strategy. Creating a social media strategy can be daunting so if you are not prepared, this needs an expert who would develop the ultimate strategy for your business. A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks.
Start by creating a list of social media objectives and goals. The more specific you are, the more effective you’ll be at implementing them. These objectives should align with your broader marketing strategy and business goals. Keep it as concise as possible and make sure they’re attainable. The purpose of a social media strategy is to guide your actions, but it’ll also be a measure by which you determine whether you’re succeeding or failing.
Start developing your social media strategy by answering the question of ‘why’ your business is on social and what you would like to accomplish. You also need to establish a process. Know the specific social channels, paid advertising budget, video or image creation, partnering with influencers. Get to know the key metrics and goals that you would like to accomplish broken down into days, weeks, months, and the year.
Coming Up With a Consistent and Higher Level of Content
Staying consistently creative and original is one of the toughest social media marketing challenges to overcome. One key of staying on the right path is to make your audience feel that it’s a real person whom that are engaging with. People love knowing that there is a “real person” behind the social media profile and by giving them a look into your company or brand you will evoke real human interaction. Another way to generate some excellent buzz is by creating original graphics and posting them to our social channels. Visual content has taken over almost every major social network, including Facebook, Instagram, Twitter and Pinterest. Not only can adding an image to your social media posts increase engagement, but it can also help you tell a great story.
Encouraging Shares of Contents
If you want to increase your reach through social shares, start by optimizing your content. We don’t just ask people to share what we post. Make sure that they do it voluntarily because your content is worth sharing. Keep up with trends and monitor which posts your target demographic is engaging with. Go for those that are valuable and interesting for them. People would share to bring valuable and entertaining content to others. This can be possible by telling great stories, making your audience look smart, and using emotional appeal. If you’re consistently posting interesting, entertaining and relevant content, you’ll have no problem driving engagement and boosting your reach.
Answering All of Your Customer’s Questions
Business owners often forget that social media is meant to be a two-way communication channel. Too often it’s just used as a promotional mechanism. Missed messages specially complaints could simply result to followers un-following your page. Using a social media management tool can help you make sure that messages never go unnoticed. Respond to all queries, appreciation posts and complaints like how you would offline.
Improving a Drop in Organic Reach
Do not lose hope if you see a drop of reach on your social media contents. It’s not as easy for contents to stand out now because of all the published contents from other sites and your competitors. Do not get discouraged but instead you have to be looking at the decline of organic reach as an opportunity in disguise. The key to driving reach is finding the right content mix for your audience. Use a social media management tool to monitor the engagement with your posts. Know which posts are performing well and which ones aren’t. Posts with high engagement but low reach is a good barometer for potential success. Always track your performance and be flexible enough to make adjustments where needed.
Measuring Social Media ROI
Measuring your return of investment is something that you don’t want to disregard or else all your social media efforts will be useless. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing. Social media ROI is based on your specific business goals. Before you can start measuring your ROI, you need to have clearly defined goals in place. This is why your social media strategy is so important. Make sure you have one in place with quantifiable goals. With strategic goals in place and the right tools, understanding what you’re getting back from social media isn’t too difficult.
Knowing these challenges and the ways to overcome them is essential for business success. Start looking back on the way you manage these challenges. Know your channels, your audience, and your market inside and out and make strategic experiment decisions based on learning. If you still can’t see the results on your work, maybe it’s time to get help from social media campaign company. We will take care of your social media accounts while you relax your back in bed or enjoy quality time with your family. Shoot us an email today!