Just like any other businesses, social media is a great way to market your salon business. It is a great avenue to spread the word about your services and brand. It’s also a great way to get feedback and suggestions. It offers a fountain of new business strategies and ideas. But just like any other businesses, you want to know how to do it and where to start.
In the end, we all want to gain new customers, retain those customers through brand loyalty, and create an interactive relationship with followers. In line to that, let us see how we can appeal to the three giants of social media marketing for businesses: Facebook, Twitter and Instagram.
With Facebook dominating the web space, it is rare that you would find a customer who isn’t a member of the social media site. Thus, you can infer that being active in Facebook would mean you can share utmost information about your services and promos. You can also maximize interactions with your followers. Make sure you have all the information needed to visit your salon and contact information on your page to make sure you maximize the use of the platform. Aside from that, here are more tips to use Facebook.
Utilize Facebook Ads
Facebook Ads is a good investment in gaining customers and spreading words about your promos and updates. To better attract customers through Facebook ads, make use of targeting. You are aware that customers would more likely visit a salon near them so target audiences that are near your location.
Most people are visual learners so pictures as well as videos appeal more than just plain text when it comes to posts. You can use it to attract customers by showing images of your services and products. Bring the service experience on your Facebook page by showing followers what they can get from your salon. Effectively use images too on your page such as nice profile picture and cover photo.
Hit two birds with one stone. Engage customers by participating in your contest by having them like your page or share your contents. In that way you are making interactions with them while their friends get to know your salon through your shared post. You can even give prices like discount coupon that will allow them to come and experience your service.
As mentioned earlier, pictures have great impact. They appeal to the audience most especially teens who are very conscious of their appearance. Same audience enjoy using this platform. So why not maximize this by utilizing Instagram to make positive noise about your business? Since this is the widest used photo sharing app, take advantage of it to share how it actually is to avail of your service. Show your finished product and compare images of before and after your treatments. Here are more ways to use Instagram to market your salon.
Hashtags are very powerful tool to attract the right customers to your brand. Imagine with just words, you get to draw attention to what’s trending and get people check your page because of that keyword. You can even create your own Hashtag to make your business go viral! You can also include your salon location on your hashtags to attract people near you. Remember when it comes to salon, most people would go to that which is near.
Photo Contests and Exclusive Promos
The great thing with photo contests is it allows you to gain followers and engagement while customers actually need to avail of your service to be able to join. For example, they need to avail of your hair treatment and post their photo entry to win. That would make them try your salon and join. Hopefully, they will come back even after the contest. With followers, you can also open promotions exclusively for them that would make them feel special and possibly recommend your page and business to others too!
Twitter is simple and posts are limited to few characters, people would most probably read your tweets. Plus, many people love to retweet as they are less conscious in Twitter so there is a great chance that what you post will be retweeted and will get greater reach. Just like Instagram, hashtags are very important in using Twitter because it allows you to target the right audience quickly. Get to know what else you can do to use this space.
Link to your Site and other Relevant Contents
Since tweets are limited in characters, you are not supposed to add a lot of information on your posts. Possibly post tweets to get people click a link that directs to your website or promo. Another thing since characters are limited is to post links to relevant articles for your audience. Make sure to always include a short caption.
Give little rewards for follow or retweets, you’ll be surprised how far this could get you. Create more loyalty with this great experience for your customers. Even for just a small percentage off or few dollars off, your followers will love it!
Strategize your posting schedule
Make sure to post contents when your target audience is online. Probably early morning, in the evening or during weekends. Make sure they see your post and have time to contact you for an appointment.
With these strategies, you can get your community grow and thrive in the business line. It won’t be easy nor fast but it will eventually work. At the end of the day, you have to always accompany these strategies with a great content. Remember that it’s better not to post than to post irrelevant content.
Write engaging posts that customers would want to respond to and will enjoy giving their opinion on. Before you post anything on social media, make sure it is something you feel your customer would want to talk about or be interested in. Good luck on your business!
If you want your social media page for your salon business to grow the fastest way possible, you may need the help of social media marketing management company. Good luck on your business!