As you read this article, you surely have you realized how challenging it is to manage Social Media accounts for your business across different site. With Facebook, Twitter, Instagram, Pinterest, Tumblr, Google+ and other social media all vying for attention, you need a better way to manage your social presence. But what kind of marketing tools are actually effective to juggle these multiple accounts?
Firstly, you need to know your goal in using a tool to determine the best suit. Are you for the aesthetic management? For the scheduling or monitoring? Or maybe you want to see interactions? We have collated different tools based on their purpose. Read on!
* For Managing and Scheduling
1. Hootsuite - manage multiple accounts
Hootsuite has become an essential tool for managing social media, tracking conversations and measuring campaign results via the web or mobile devices. It is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks in just one web-based dashboard. It lets you manage and control countless social media accounts all at once. It offers a free and pro solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration.
2. Buffer – Scheduling
Buffer does one simple thing: schedule content across social media. It’s very smart and simple! Imagine how it simplifies the need to log in and post contents every how many hours a day on your social media. No more tedious posting for one week because you can do all that in few hours or minutes. Or no need to log in every hour of the day because the tool will just do the stagger posting throughout the day.
3. IFTTT – For Ultimate Productivity
IFTTT is the acronym for ‘If this, then that” It is a powerful Internet automation site which is a must use for any serious social media professional. It can save you a lot of time managing social media and other tasks. You can essentially connect any major network or channel together to automate sharing on sites like Facebook, Twitter, LinkedIn and more based on any action you desire. It works well with Buffer and Hootsuite and just enhances those tools even further.
It allows you to make connections that are automatic, thus, if ‘this’ happens, then do ‘that.’ With thousands of connections you can make, it saves you tons of time and effort.
4. Social Flow - Calculating Exactly When to Post
Social Flow watch real-time conversation on social media in order to predict the best times for publishing content to capture peak attention from target audiences. Yes! It does the work of analyzing your entire social audience and chooses the exact right time to post content. It also gives you an idea on the best content for the niche audiences.
This is made possible because of social signals it is definitely helping marketers identify which Promoted Tweets, Promoted Posts and Sponsored Stories they should extend the reach and engagement.
* For Analytics & Monitoring
5. Klout - Measuring Your Influence and Authority
If you will be graded based on your social media presence, How close will you be to 100? Klout does the math for you. It gives you a score based on how influential your social media presence is. It also highlights which topics you are most influential in. So, are you an authority on your line of business?
6. Crowdbooster- For Looking at Accurate, Real Time Graphs
Crowdbooster boost your online engagement. – as obviously seen on its name. The platform provides at-a-glance analytics, recommendations for engagement and timing, audience insights and content scheduling to optimize delivery. What it does best is producing awesome graphs using real time data.
7. TagBoard – For Visualizing Mentions and Hashtags
What TagBoard does best is to track your brand mentions. You can even directly respond to these mentions. Furthermore, if you are running a hashtag, you get useful stats around the frequency and sentiment of it. Imagine how useful this is if you are having a live event or contest? This tool is very important for monitoring and searching for hashtags relevant to your industry.
You are also given an insight of how people are talking about your brand with the ‘positive-negative’ scale.
8. Buzzsumo – For Monitoring The Social Activity on Your Content
With Buzzsumo, you can better understand your audience and find the content in your niche that sees the most social network shares. Just enter your keyword or phrase to discover the top performing content you’ve shared. You can strategically use this to build upon top performing content type.
Moreover, this is a great tool to dissect your competition with their addresses, you can see what content works best for them.
9. SproutSocial - For Customer Service and Assigning Support Tickets
Sproutsocial is a multi-purpose social dashboard for management and engagement platform for social business. Sprout Social offers a single stream inbox designed to help you never miss a message, and tools to seamlessly post, collaborate and schedule messages to different social media platforms. The platform also has monitoring tools and rich analytics to help you visualize important metrics.
In terms of social media support it makes thing simpler as it allows you to track support queries, and instantly assign them to one of your development team with support tickets.
10. Canva – For Quickly Making Pro Images and Photo Content
Canva is a simple graphic design web tool with pre-made templates for all social networks and uses. With the fact that social media posts with images perform better, it is just important to post contents with great visual appearance. This tool allows social media managers to create images and edit photos for their needs. It’s quick and easy!
You get to choose from many beautiful layouts, fonts and backgrounds. If you face any problems, there are free tutorials to help you design better graphics. You can even create infographics with it!
There you have it. Those are the tools that are very much useful in different aspects of managing your social media accounts. If you think it’s overwhelming, it’s best to ask help from the best social media marketing company that is a pro in utilizing the tools.