While we see car dealership ads everywhere, it appears that a lot of them seem to underestimate or worse, forget the power of social media. With social media, car dealership company would be able to get new clients and improve the whole image of a car dealership. You might be surprised if you see how social media influences buying behavior of your customers. Here are some numbers to give you an idea.
Now, you probably understand that social sites should be integrated in some way into your car dealership marketing strategy as you can’t truly maximise marketing online without social media. The good thing about social media is that, lots of car dealers are not harnessing its potential yet, which makes it a great space for you to step in now.
Here are the social media spaces for you to optimize.
When talking about social media, we can’t miss Facebook. With 84% of your consumers on this site, make sure you are utilizing it right! It gives businesses a way to advertise through Facebook Ads with much less cost compared to traditional marketing. With the population of Facebook, you can narrow down who can see your Facebook ads to geographic areas near your store by vehicle type, gender, consumer interests, and more. The investment is well worth it and you will be surprised with its impact on you sales.
Twitter is very popular to auto consumers. Tweets about cars are interesting for consumers because they are short and direct. You can tweet from owning, shopping to maintaining cars with your audience. Do not forget to use Hashtags on your tweets as using keyword targeting can be picked up in search engines and thus could drive more traffic.
Instagram appeals to consumers because it is mobile and is visual at the same time. You need to use this space to show your creativity in coming up with picture and video contents. Audiences who haven’t tried owning a car would feel how it is like to own the cars you are selling and at the same time you can make them experience the lifestyle of ones who have been enjoying the convenience of owning one. This is also the perfect place to give car owners an idea on how your cars are different from what they have now. Use Instagram to go beyond words.
Buying a car is a major decision to consumers and YouTube is a place where they usually seek information on model comparisons, safety features, connected devices, walkarounds, and other content to help them make a decision. Sure you may share videos on Instagram and Facebook and they may be embedded into your website, however, YouTube being the number one video site, you should also use it to get more views and visibility. This is also helpful in gaining traffic since YouTube is owned by Google.
Are there even enough people in Pinterest for you to spend time having a page on it? Well, you might want to consider analysing the command of Pinterest in building SEO presence. Search engines results direct to Pinterest for results. That means the things you share and pin could come out on the results page driving more leads to your site. This makes perfect sense why you should be sharing landing pages and you should be pinning blog posts.
Now that you know the different sites that you should utilise for your car dealership, make sure you are using social media right! Here are tips to guide you in making it a success.
Be Personal, Creative, and Responsive With Posts
Stop making social media posts that look like ads. Your Facebook ads should do that job. Your posts must be personal, funny, and close to your potential customers! This is the place to connect and be close. Besides, it’s called social media for that. Post engaging contents and communicate.
You can post about stories. Share experiences and humanize your brand. These could be stories of the brand and the community or the staff and of course storied and testimonials of those who have bought cars from you. You can share anything that would build engagement but forget to let people know that you sell cars.
As much effort you put on creating contents, you should also do the same on responding once there are reactions, comments and shares on your posts. This is regardless if it is a positive or negative reaction. It is an assured turn-on if a social media page is responsive. That speaks a lot about the company.
Promote Away Through Special Offers
While you engage your followers on posts, you can also boost your social media presence through offers that are exclusive to your followers. Everyone loves discounts and freebies so launch contests and promos! Reward your social followers with promotions and contests only available for them. That will not only make followers feel valued but also, it will make them spread the news to their friends and that would mean more followers for you.
Keep an Eye on Social Reviews
Consumers are checking reviews on social media so encourage your satisfied customers to share their great experience. Encourage your customers to share reviews on your social sites as this is a major reference of people wanting to buy cars and you don’t want to lose their interest because you have more negative reviews. Car shoppers are 90% more likely to visit your website and more likely to visit your dealership if you have positive reviews. Make sure you respond and deal with negative reviews too!
With all the opportunities and advantages social media can offer to car dealership businesses, it’s definitely something we want to be on top of. When done correctly, maintaining a social presence will get you more appointments, help you sell more services and vehicles, and boost your brand’s revenues.
If you want to ace this marketing strategy, it’s best to contact the best social media marketing companies to manage your account rather than not having one at all. You only have a small window of opportunity to engage with online car buyers. If you don’t, you can be sure your competition will do so.