Tools to Create Winning Visual Content for Social Media

​In social media, visual contents are no longer just a cool trend. Creating content with a real ‘WOW! factor’ that captures audience interest and attention, requires a set of skills and tools to conceptualize and develop. As a business owner who manages a social media page, you surely know by now the different types of visual content and their purposes. You also know that visual content is a great way to build up your content marketing endeavors. There is no argument to debunk that. In fact, visual content is more than 40 times more likely to get shared on social media than other types of content.

​However, producing original visual content is easier said than done most especially if you are managing a social media for small business. In actuality, visual content takes a lot of time and resources to produce. So, to help you, here are some sites and sources to aid you in the process of producing different types of visual contents. 

1. Images         

​Searching for free images. There are a lot of free resources for images that you can use. Websites such as Pixabay, Wikimedia Commons and Flickr CC are some of the options you have. They provide you copyright-free images that you can use without worry. You have to keep in mind that some owners of images have registered copyrights which mean you can’t use it or else you might face the law.  Plus, you also need to provide credit.

​To get the right image from the sites, search for keywords from the page search bar. Also, use tools to look into your competitor’s page and see what types of images work for them. See what types of images are pinned.

​Customizing Images. Canva is just one of the popular image-editor sites that provide free stock templates and design guides for you to personalize your images. This will allow you to create images that will perfectly fit what you need for your post. An editing app can help you put your create your killer image visual.

​Choose a template to work with then pick the appropriate canvas size based on what you’re trying to create. You can also externally upload images to include in the design. Customize other elements to turn it to your own custom post. 

2. Videos

​Utilizing free video sites. While you surely want to take advantage of the high engagement rate of videos, it’s undeniably very hard to produce. It takes so much time, effort and resources to create one. The good news, you have free videos from websites such as YouTube, Vimeo and TED to save you!

​To use videos you have searched, you can embed or link-out to those videos on your social media sites. You may also add a comment. Tell your subscribers or fans why they should watch the video, what it made you realize, how they can apply it to their business and what it is missing.

3. Infographics and Presentations

​Creating your own infographics and presentations. Infographics allows you to include three of the most engaging formats of content – statistics, visuals and storytelling in one post. On the other hand, presentations give more information compared to infographics. Creating them, however, is effort intensive and time consuming. So, by using sites such as SlideShare, Visual.ly or Infographics Showcase, you may find the work reduced significantly.

​To make an awesome infographic and presentation, choose the right topic, what’s hot and trending. Prepare the images and text to include on the infographic. Finally include everything using the said sites.

4. Screenshots

​Maximizing the use of screenshots. Screenshots are great way to show your audience what you’re talking about, while you’re telling them how to do something. One of the best ways to use visual content on your blog is as a screenshot to make a point or illustrate an example. A screenshot can substantiate a point or further a discussion. It can be used to show audiences how to do something with the aid of a clear visual. Finally, you may add credibility to a sales claim and back up your ad copy with a powerful numbers screenshot.

You can take screenshots of practically anything to explain a point on your blog post. You may use a good screen capture app or usually it’s already installed on computers and mobiles.

5. Meme

​Generate your own meme. Bring out your hidden talent in throwing humorous lines and captions. Everyone loves a good meme just as how everyone loves to laugh. Join in on the fun by using free meme generators such as Meme Generator, QuickMeme, RageGenerator, and more. They definitely aren’t for every brand, but if you have a light and humorous brand position, you can use memes to generate engagement on social media.

​Generating meme has never been as easy. Using the free apps, just pick your meme, enter your upper and lower text, and share on social media.

​In the extremely competitive world of business and social media today, every business is trying to create and distribute amazing content to captivate and inspire our customers, audiences and fans. These tools will surely help you create the best visual contents for your social media. Take time to research and try these tools to get a feel for how they work. They can provide you with inspiration to create your own visual content to keep your audience engaged. Using effective visual contents on social media is so essential for creating a great user experience and with these tools, it’s easy to add in some visual flair. Use them to trigger engagements and shares. This can help boost your SEO ranking too!

​Try to learn more about the work by taking some free courses in social media management. This will help you develop the skill of creating visual contents for your social media pages. If you want to make things easier, get a social media management handler to manage and do the work for your accounts.