When Should You Post On Social Media?

If you are using multiple accounts on different platforms of social media, you surely want to know when is the best time to post as to maximize the impact of your content and reach as many target audience as possible. You wouldn’t want to post your high quality contents if you knew that no one will see them. You only want to post content if people would be available to see and react. In that way, you can boost engagement, drive traffic, and gain potential new followers and customers.

To effectively post your content, you don’t need to know an exact time to post. Instead, it would be better to know time frames. That would definitely make a difference on your post’s engagement rate. You can also learn how to use some tools to schedule your posts to make things easier!
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If you agree that timing is everything, we give you this guide on when’s the best time to post on the top social networks.

Facebook

For certain, you are most interested with the king of social media- Facebook. It’s just fair to start knowing the best time to post on this social network giant. Firstly, you have to understand that Facebook is an active site all throughout the week. It’s highly used by many regardless of time.
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Researches show though that there are few distinguished times that would give you more advantage when posting on Facebook. They are as follows:

Thursday = most recommended day to post
1 p.m. on Thursday = most active time
9 a.m. - 3 p.m. = any day
Early mornings and late nights = least optimal posting times
Wednesday through Sunday = strongest days to post
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Twitter

​Posting on Twitter should also be done strategically and since it has lesser high-time than Facebook, it’s crucial to know when to hit the “tweet” button. You have to make sure that when you send that tweet, there you get the maximum eyes on your content for it to be liked and retweeted for more possible engagements. Here are some help to let you have an edge in gaining the optimal audience to engage on our tweets:

Monday - Thursday = strongest days to post
Thursday = most recommended day to post in the week
Noon on Thursday = most active time in the week
Noon - 3 p.m. = any weekday
Early mornings and late nights = least optimal posting times
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Instagram

​Being one of the most popular social networks and the top photo-sharing site, Instagram should indeed be one of your top social media platforms. Research even shows that the social media platform has the highest per-follower interaction rate. Yes. It has beaten Facebook in that aspect. 

​Thus, it is extremely crucial to know when is the best time to post on Instagram. You also need to consider the newly implemented Instagram algorithm. Keep on reading to know the the best times to post to Instagram and gain a superiority.

Monday through Friday = strongest days to post
Monday = most engagement out of the week
3 p.m. = least optimal time to post
Any time (excluding 3 p.m.) Monday - Thursday = safe to post nearly
2 a.m., 8.a.m. and 5 p.m. = most recommended posting times
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Google+
Google plus may no longer be as impactful as the other social media sites but businesses still use it to post content. This means that there is still an opportunity on this platform and you can still gain followers and customers on the site. In fact, people still use the site to post and engage on Google websites such as YouTube. Bear in mind that YouTube is the second in the list of most used social media in Australia.

You might be considering not to post too often on the site. If so, you have to know when the best time to post on the site is. Here’s to help you get an advantage.

Monday through Friday = best days to post
Wednesday = most engaging day of the week
9 a.m. on Wednesday = most optimal time to post
Mornings, early evenings and late nights = least effective time to post
Nearly any time during the  afternoon on weekdays = safe to post 
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LinkedIn

As a business owner, this is surely one of your first social media site that you want to be on top of. As what it’s popularly called, the “professional’s social network”, it is an exceptionally important platform to thrive in. This is where you can build relationships and establish connections. It’s a perfect place to reach key audiences and make friends with influencers. To maximize the benefits, here are the best times to post to LinkedIn:

Tuesday through Thursday = most recommended days to post
Noon and 5 p.m. Tuesday - Thursday = most optimal times to post
Every day from 7 p.m. to 6 a.m. = least optimal posting times
Saturday and Sunday = least optimal posting days
8 a.m. to 5 p.m. on weekdays = safe to post 
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Pinterest
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Pinterest has been growing interestingly from the last few years. It offers a different way of sharing contents and has been proven to reach larger audience because of the longer duration of posts’ visibility compared to other social media sites. Because of this fact, it is essential to know when you should post your contents as to get more initial viewers and engagements. Get to know more of the best times to post to Pinterest:

Saturday = highest recommended day to post
Friday - Sunday = strongest days to post
Late nights until 3 a.m. (excluding midnight to 1 a.m.) = safe times to post
2 p.m. and 9 p.m. on Saturday = most optimal posting times
Sunday - Friday 4 a.m. to 7 p.m. = least optimal posting times
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While we were able to share the science to getting it right in terms of timing the posting your engaging contents, you still need to know how to ensure the quality of the contents that you are posting. No matter how perfectly-timed your posts are if they are not engaging or attracting, you will never gain those leads and customers. Use these time frames to start with your social media management strategy and then adjust based on your target audience and business growth.

Do you think this is a tedious task? Get in touch with social media pros to manage posting on your social media pages.